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Last updated: Oct 04, 2024
Generative Engine Optimization (GEO) is a content optimization process designed to improve rankings in AI-based search results. GEO focuses on how generative AI can use content to provide relevant and contextual answers.
GEO SEO combine optimization principles with a specialized approach for generative AI systems, focusing on how AI can interpret and use content to produce more accurate and useful answers.
Researchers have identified seven key factors that can significantly increase content visibility on AI search pages by 30-40%, including:
Generative Engine Optimization (GEO) has the same goal as Search Engine Optimization (SEO), which is to optimize and make content get higher rankings on search engines. However, they have different approaches, technologies, and implementations.
SEO practices involve optimizing a website through both on-page and off-page SEO. In contrast, GEO focuses more on optimizing content to be better understood by AI systems such as ChatGPT, Gemini, Claude, and others.
The technology used in SEO relies on search engine algorithms that consider important factors like relevant content, backlinks, internal links, loading speed, mobile-friendliness, and more.
GEO, on the other hand, uses AI technology for natural language processing, deep learning, and machine learning algorithms. As a result, factors such as relevance, creativity, coherence, and accuracy need to be emphasized.
Here are some of the benefits of implementing Generative Engine Optimization (GEO SEO) for your business:
Since Generative Engine Optimization (GEO) is specifically designed for generative AI-based search engines, its implementation must be aligned with the concept and mechanisms of AI.
Here are a few GEO SEO strategies that you can put into practice in your business:
The first AI SEO strategy you can apply is to conduct research on topics that are popular and relevant to your niche market.
You can identify the topics your target audience is interested in and the questions or search queries they frequently ask using SEO tools such as Google Keyword Planner and Google Trends.
This strategy will help you better understand your audience's specific needs and interests.
Next, in the GEO SEO strategy, the content you create should be high quality, relevant, and valuable to the audience.
In order to create high-quality and relevant content, here are some aspects to consider:
Schema markup helps search engines better understand your content, making it easier for AI to index and provide relevant answers.
You can use schema markup to clarify elements such as products, reviews, services, or news articles. In addition, you should also add markup to FAQ pages, product/service reviews, and pricing pages to increase your content's visibility in search engine results (SERP).
In the context of GEO, understanding and meeting user intent is key to creating effective and relevant content.
Here are the types of user intent you need to know:
Tailoring content based on user intent is essential to ensure that the information provided meets the audience's needs.
For example, if an audience is searching for "how to care for indoor houseplants," you can create a complete instructional article that includes practical tips, specific care for different types of plants, and solutions to potential problems they may face when caring for their plants.
The next GEO strategy is to expand content distribution. AI SEO doesn't just pull content from websites but also from community-based social media platforms like Reddit and Quora.
Tips! You can start actively answering questions on Quora or sharing product guides on Reddit. This will increase the chances of your content appearing in the main search results for LLMs (Large Language Models).
You can also use social media platforms like Facebook, Instagram, LinkedIn, or X to promote your content. The more reach, interaction, and engagement your content gets, the more likely it is to appear on AI search pages.
The final AI SEO strategy is the use of additional elements. Generative AI favors content with visual elements. This means that you can add additional elements, such as images, videos, and infographics, to the articles/blogs you create.
Tip: You can also include additional content such as statistics, charts, or important quotes to reinforce and simplify the message, improve the user experience, and increase your website's overall ranking by presenting complete and credible information.
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cmlabs is strive to help enterprises to step up their SEO activities. We called it end-to-end SEO through the product, tools and services (consist of SEO Consultant, SEO Content Writing, and Media Buying). Aside of that, cmlabs still have SEO tools that is designed for webmaster and writer to fulfill their needs. Here are several free access SEO Tools for you!
cmlabs Jakarta Jl. Pluit Kencana Raya No.63, Pluit, Penjaringan, Jakarta Utara, DKI Jakarta, 14450, Indonesia
(+62) 21-666-04470These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Australia market, you've come to the right place!
These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Australia market, you've come to the right place!