SEO GUIDE

WEBMASTER GUIDELINES

Webmaster guidelines will help web developers to have user-friendly websites and search engines, such as Google, Bing, and Yahoo.

Google strictly recommends every web developer (including the owner) to pay close attention to the website guidelines to improve the site for search and to avoid any violation.

For search engines, a violation would lead to a fatal outcome. Your website can be derived from search results (such as Google), resulting in zero organic traffic.

The months of hard work and sweat will turn to dust if Google decides to give penalties. Following the guideline is a wise choice to take.

Webmaster Quality Guidelines

An open source of information is beneficial for everyone and yet, when everyone attempts to write a new guideline, this will become a trouble. Even the readers or recipients of information have their own interpretations of every information that is consumed. Discovering the event mentioned, cmlabs attempts to help keeping the web developers informed with the official quality guidelines from Google.

The quality headlines aim at the manipulative activities commonly used in the optimization of search engine optimization. The main purpose of this practice is to get top rankings on targeted keywords.

Search engines like Google have been working to improve the quality and relevance of search results for decades. It’s not perfect, but SERP is getting better at giving answers each day.

However, improving the quality of search engines will apply to a large and massive impact. Google is no longer able to solve the problem of spam with manual actions. Yet, it is still possible for you to report a website that violates the quality guidelines.

File a violation report to Google?

Basic Principles

  1. Create web pages that are intended for users (not only search engines).
  2. Avoid the violation of Webmaster Quality Guidelines.
  3. Focus on giving information that is needed by users, rather than wasting time to practice special tricks that aim to improve keyword rankings in search results.
  4. Focus on building content that is valuable for your sustainable target audience.
  5. Create a strategy to build the most attractive website, especially in the niche that you are targeting.

Prohibited SEO Techniques

  1. Auto Generated Content, or content created automatically using the help of certain programming languages.
  2. Using paid backlink services, PBN (Private Blog Network), or participate in other link schemes.
  3. Targeting certain keywords with no or little content.
  4. Cloaking. This practice refers to the presentation of different content (including URLs) to users and search engines.
  5. Hiding targeted text and links for keyword ranking optimization.
  6. Duplicating content.
  7. Participating in affiliate programs, without adding value/information that is useful for users.
  8. Targeting certain keywords using irrelevant content.
  9. Deliberately providing dangerous pages such as installing viruses, trojans, and other badware that are commonly used on the Internet.
  10. Using schema-markup without regard to standards and rules that must be followed.
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