A Step-by-Step Guide to Create Local SEO Reporting | 2024

In today's digitalization era, having an online presence is one of the keys to success. Understanding and optimizing local search engine visibility is paramount for businesses, particularly those that rely on local customers. 

To optimize localized SEO practices, you need to analyze the progress report to keep track of the strategies you have done and see where you need to improve. 

To create a good and appropriate report, you need to know the ins and outs of local SEO first.  To learn more about local SEO and how to create an SEO report for your business, read the following article.

What Is Local SEO?

Local SEO is an online marketing practice that uses a search engine optimization approach to attract customers in a specific area. This strategy is very beneficial for businesses with a local target market.

A localized SEO strategy can help you enhance your online presence and ensure your business appears prominently in local search results. 

The strategy can include optimizing your website content, local business listings, and social media profiles, acquiring positive customer reviews, and many more.

Why Is Local SEO Important for Business?

A strong reason why this local SEO practice is important for your business is because people who do local searches have a high purchase intent.

People who conduct local searches are naturally looking for high-quality products or services that are closer to them as they need that product immediately. 

Therefore, a higher rank on search engines will make it easier for buyers to find your product or service online.

What Is a Local SEO Report?

A local SEO report is a document that provides detailed insights and analysis of a business's performance in local search engine optimization (SEO). 

This report is crucial for businesses that depend heavily on local customers, such as restaurants, retail stores, service providers, or other location-based enterprises. 

The primary aim of this report is to evaluate how well a business is performing in local search results and to identify areas for improvement to enhance visibility and attract more local customers.

This report has all the information on your local SEO practices so you can see how well your strategy has worked and use this insight to help improve your business website.

Here’s an overview of what you might find inside a comprehensive local SEO report:

• Local search engine rankings.
• Google My Business (GMB) insights.
• Website performances.
• On-page SEO analysis.
• Backlink profile. 
• Competitor analysis.
• Recommendations and action plans.

How To Make Local SEO Report?

Creating a local SEO report has the same principle as creating other SEO reports. Here are step-by-step guides of how to make an SEO report that you can learn:

1. Know Your Goals

The first thing you need to know before creating an SEO report is to find your primary goal or things you want to focus on. 

Local SEO reporting commonly uses key performance indicators (KPIs) like website traffic, keyword ranking, web analytics, conversion rate, and others.

2. Make Report Summary 

Once you know your goals, you can start writing the executive summary to highlight the results and findings.

This summary will include an overview of the metrics and the progress made so far and help you track your progress faster, especially if you don’t have that much time to read the entire report. 

3. Use Segmenting Keyword by Location

Because you want to create an SEO report with a focused area, location becomes crucial in identifying your business's visibility in specific geographic areas and opportunities for improvement. 

That’s why it's important to segment them by location. In this case, Google Search Console or third-party SEO tools can help you track keyword ranking and make location-specific reports.

4. Use Segmenting Traffic by Devices

It's more effective to segment the traffic metric based on the digital devices used. This kind of segmentation can help you get data to optimize web pages and improve user experience.

Nowadays, most people search on their smartphones more than other digital devices, such as laptops and tablets, simply because it's convenient for them.  

So, you need to make sure your site looks good on smartphones to help your business reach more customers in areas. In addition, optimizing your website display for mobile is more effective if your business is targeting customers in high-mobility areas.

5. Monitor Local SERP Result

Monitoring local search engine results pages (SERPs) is essential for understanding how well a website performs in local searches. 

By monitoring how well a website ranks in local searches, you will know some critical insights into your website’s visibility and competitiveness within specific geographic areas.

6. Check Local SEO Regularly

It's important to keep an eye on local SEO practices to make sure your website is in good condition and running optimally. 

By systematically evaluating these practices, businesses can ensure their online presence remains optimized and competitive within their local market.

By regularly monitoring your SEO efforts, you can assess the effectiveness of current strategies and tactics and update them based on your consumer behaviors. 

7. Analyze Google My Business (GMB) Profile

When you create an SEO report, you can also add Google My Business data. A well-managed Google My Business profile is a great starting point for any successful SEO campaign. 

Checking your GMB profile regularly can also help you ensure that the information on your website pages is up-to-date, consistent, and gets some good reviews.

8. Insert Google Analytics Audit

Next, you need to include an evaluation of your Google Analytics account in your local SEO reporting. Make sure the tracking code is implemented correctly and the data is accurate. Use web traffic data, user behavior, and conversion rates to see your SEO performance.

4 Tips to Improve Your Local SEO Report

Here are a few tips that you can use to help you improve your SEO report:

Tell Your Report Like a Story

Creating your report like a story means presenting data in a narrative style by highlighting the progress and the problems encountered throughout the optimization journey. 

This kind of reporting style can also help the stakeholders understand the main impact of local SEO efforts.

Make Visual Data

Visualizing complex data and information can make it more structured and easier to understand. In this case, you can use visual elements, charts, or graphs to present data to enhance your report delivery.

Make a Metrics Section

Sectioning your report into a more specific segment can improve its readability and allow readers to focus on each area. You can divide every metric on the report, such as keyword ranking, on-page optimization, website traffic, Google Analytics performances, and others, into each comprehensive section.

Choose Suitable Metrics

It's important to choose the right metrics if you want to create a credible and useful report. Pick metrics that align with your business goals and adjust them to suit your business development needs. 

It can also be helpful to highlight the metrics that have the biggest impact on business development, such as revenue and conversion rates.

Conclusion

Once you know more about local SEO and the steps to creating the report, you can start putting together a local SEO report for your own business.

This report is going to give your business a real boost and help you compete locally. It'll also help you make decisions in the future!

If you're struggling with Local SEO practice or need help analyzing your SEO data,  you can trust cmlabs as a professional SEO services agency. Try  SEO Services by cmlabs. 

No need to wait any longer, reach out to our marketing team for a free consultation on your SEO needs today!