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Last updated: Oct 07, 2022
A user agent is a piece of software that retrieves, renders, and facilitates interaction between end users and website content. Its role is to be the mediator that communicates end-user requests to the server.
An example of a user agent, or UA, is a browser that retrieves website content on a server and displays it to the user. The way it works is to process user instructions, transfer them to the server, and receive the requested data from the server.
When communicating with the server, the UA will provide information regarding its identity or characteristics. The information provided is the software name, software version, operating system, device model, software vendor, software revision, and others. This information is delivered to the server in the form of a string in the HTTP request header.
The string function of the agent is to negotiate content with the server. That is, the server will use the information in the string to assess its capabilities and provide data accordingly.
To easily understand the form of the string in the HTTP request header, you can see the example of the syntax below. You need to remember that each agent has a different string and information content. Check out the example of the string below:
Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/531.21.10 (KHTML, like Gecko) Chrome/79.0.3945.136 Mobile Safari/537.36
The following describes each component in the UA string:
Based on the example above, the agent tells the server that the user's instructions come from the Android device so that the server will send the website display with the mobile version to the user.
The information contained in the string can also be used as user data that is stored on the server and used for audience analysis purposes.
As explained earlier, user agents are browsers used by users, such as Google Chrome, Mozilla Firefox, Safari, Opera, and so on. In addition to the browser, there are several other pieces of software that are considered user agents, which are:
After understanding all there is to know about user agents, you may wonder “what is my user agent?”. The identity is not easy to define because it is given by your browser. Nevertheless, you can also change it.
You can change the string by performing spoofing. This process will cause your UA to send a string with information that does not match the original. This action is harmless and can actually help you as an SEO professional.
The purpose of spoofing is to identify any cloaking problems on the website. Cloaking is the condition when a website displays different content to Googlebot or other users.
This condition is considered by Google as a violation and is included in the black hat SEO category. By doing spoofing, you can identify cloaking on the website.
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Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Thailand market, you've come to the right place!