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What Is Niche? Comprehensive Definition and Examples

Last updated: Aug 25, 2023

Niche Definition

A market niche is a segmentation of a wider industry. In other words, a niche is a specific topic or theme that is used on a blog or website. Niche is useful for assisting web owners in determining the focus and topic of content that is clearer and more focused.


Niche Benefits

Interesting and unique topics can help websites bring in more traffic organically. The benefits derived from using a niche are as follows:

Narrow Down the Competition

The benefit of choosing a niche is to narrow the competition for your website. This is because competition will only occur between websites of the same niche.

Make Website More Focused and Easily Recognized

Having content that focuses on a particular niche related to your website will make the content easier to recognize by many people. The more specific the topic of the website, the more focused the content presented.

Make You An Expert

The more useful information you publish on your website, the more you will be considered an expert. Therefore, you need to do competitor research, content research, to keyword research to produce more varied quality content.

Increase CTR (Click Through Rate)

Another benefit of a market niche is that it can increase CTR (Click Through Rate). In addition, ad which ais related to the blog's niche also has the opportunity to get more clicks from visitors. That way, website conversion will increase.


How to Choose A Niche

The big number of niches that are quite good and profitable for websites often makes it difficult for web owners to determine the right niche. Choosing a potential niche can help you optimize your content's performance in organic search and lead to conversions.

Some easy steps you can take as a way to choose the right niche for your website are as follow:

Choose the Niche Related to Your Business

The first thing in choosing a market niche is to know your interests, abilities, or things that you are good at. Choosing a niche according to your business field will make it easier for you to produce high-quality content.

Find Popular Niche

Not only choosing a niche based on your interests, you also need to choose a popular niche that many people are interested in. You can also do research to estimate whether the niche has a potential long-term trend or just a seasonal trend.

Choose A Potential Niche

The reason some websites choose a niche is to increase their business profits. There are several things to consider in choosing a potential niche, such as finding out the audience's interest in that niche, researching competitors in the same niche, observing whether the niche provides business benefits and others.

Make Sure Your Niche Is Relevant to Your Business

If you already have a business that is engaged in a certain field, then determining a blog niche is much easier. You just choose a market niche that is relevant to your business. For example, if you are engaged in digital marketing, then you can create a blog that discusses digital marketing tips, SEO, and others.


Market Niche Example

There are quite a number of market niches that you can apply to your website. Ranging from niches with seasonal interests to niches that are in high demand all the time. Here are some market niche examples for you to know:


Many people look for information about finance on the internet. Therefore, you can use this niche to share information related to how to manage money, investment tips, business knowledge, and so on. In addition, you can also take benefit from working with financial brands to place advertisements or product offerings on your website.


The educational market niche targets school-age user, from elementary, middle, high school, and college students. In this niche, you can publish content in the form of a collection of questions, information on college majors, to scholarship information. This niche can also help you bring in more traffic.


The health niche is quite profitable because some people often seek health information through the internet. However, in creating health content, its validity must be guaranteed because it is related to the health of many people. Therefore, you need to consult a doctor or refer to credible research.


Technology that continues to develop makes many people need a page that can help them find certain information. This is why the technology niche has the potential to bring benefits to your website.

The content that can be discussed is such as product specification reviews, tips on choosing gadgets, recommendations for certain gadgets, and others.


Culinary market niches share information related to special foods, popular culinary delights, food recipes, restaurant recommendations, and reviews of certain foods or drinks. This niche usually targets foodies as audiences.


In fact, there are many market niche examples besides the five mentioned above. Such as tourism, automotive, parenting, online games, beauty, and other niches. Choosing the right niche can benefit your business.

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