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Last updated: Oct 10, 2024
Google AdWords is a feature provided by Google to display advertising content on a paid basis. Google will display ads on search pages based on keywords relevant to your niche market.
A business usually uses this feature in the early stages to build brand awareness, increase website traffic, conversions, and sales.
In 2018, Google AdWords was rebranded as Google Ads. Despite this change, the core functionality remains the same.
In general, how Google AdWords operates is similar as Google Search, which involves factors such as keyword relevance, content quality, and the number of ad clicks.
The main difference lies in the auction system, where advertisers set bids for specific keywords. This means that your daily budget and cost-per-click (CPC) significantly influence how often your ad is displayed.
The abundance of competitors makes business owners use the Google Ads feature. By using Google paid ads, you don't have to compete directly for the top position.
Here are other benefits you can get from using Google AdWords:
There are several types of ads on Google AdWords that you can choose and customize according to your business needs. Here are some of them:
The most common ad type on Google AdWords is a search campaign. This ad is displayed when the audience searches for keywords in Google Search. As a result, your website will appear in the top position with an “Ads” sign.
The next type is a shopping campaign, one part of search campaign. However, the format of shopping campaigns also includes images, product names, prices, and store names. Mostly, shopping campaigns have a main focus on making sales directly to users.
App campaigns are ads on Google Ads to promote and drive audiences to install apps. Ads can be text, static images, or short videos that encourage users to download apps.
The other type of ad is a video campaign, which uses a short video ad format to promote a product or service. Video campaigns are generally displayed on YouTube, websites, or Google Display Network application.
Last but not least, display campaigns are a type of advertising that uses a banner or graphic format to promote your business on various apps and websites.
After recognizing the benefits of using Google paid ads, you definitely want to know more about how to implement it in your business. Here are the steps you can take to use Google AdWords
Before creating any ads, you need to have a Google Account first. You can create a business-specific Google account that is different from a personal account.
After creating an account, you can go to Google page. Then, register by entering general information related to your business.
Then, you need to have an ad objective. Google Ads offers various campaign objectives such as increasing sales, increasing leads, or increasing brand awareness. Choose a campaign objective that suits your business and the goals you want to achieve.
After setting the goal, you can choose what type of campaign you want to do, such as search campaign, display campaign, video campaign, shopping campaign, or app campaign.
In addition, you can also customize other parameters, such as target audience location, language, and demographics. This ensures that the ads you create reach a relevant and specific target audience.
The next step is choosing a business category that matches the products or services. This category selection can help Google show your ads to the relevant target audience.
The most important thing in creating ads is to grab customer's attention. You can customize your ad format according to the needs and characteristics of your business. In creating an ad, ensure the visuals and copywriting are clear, informative, unique, and engaging.
Last, you can determine the daily budget or total cost of campaign. Therefore, adjust your marketing budget that you have set before.
Organizing your advertising costs can help you control your spending and keep your ads running within the set budget.
In addition, you can choose the appropriate bidding model such as cost per click (CPC) or cost per thousand impressions (CPM).
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cmlabs is strive to help enterprises to step up their SEO activities. We called it end-to-end SEO through the product, tools and services (consist of SEO Consultant, SEO Content Writing, and Media Buying). Aside of that, cmlabs still have SEO tools that is designed for webmaster and writer to fulfill their needs. Here are several free access SEO Tools for you!
cmlabs Jakarta Jl. Pluit Kencana Raya No.63, Pluit, Penjaringan, Jakarta Utara, DKI Jakarta, 14450, Indonesia
(+62) 21-666-04470These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Philippines market, you've come to the right place!
These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Philippines market, you've come to the right place!