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What is Paid Search or Pay-Per-Click? Definition and Benefits

Last updated: Jun 08, 2022

Definition of Paid Search

Paid Search is a form of digital marketing where search engines like Google and Bing allow advertisers to display advertisements on their search engine results pages (SERP) with certain keywords that direct the users to find the relatable offer.

Paid Search works on a pay-per-click model. This basically means that you do exactly that, and when someone clicks on your ad, you don’t need to pay. The aim is to increase the traffic and conversion rates, in which to achieve the highest return on investment per click.

One special aspect is that user activity is measurable, which makes it possible to set the ad budgets for certain keywords that are related to items sold, i.e. sales.

Ad formats include text ads, which are shown above or below the organic search results, or shopping ads which are shown above the search results.

A web resource that is meant is anything that can be identified, whether digital, physical, or abstract. To put it simply, it is an online document.

Benefits of Paid Search

Every second, thousands of people access Google for information and solutions. This provides an opportunity for you to promote your business to an engaged audience that is actively seeking products or services. 

The Difference Between Paid Search and Organic Search

Nowadays, Paid Search is often equated with Organic Search. Even though it has similar goals, both show the search results with different backgrounds or signs.

Organic Search is the listing on SERP (search engine result page) that appears because of relevant keywords, and the results are called Search Engine Optimization. There won’t be any ad signs displayed on the Organic Search.

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