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SEO Product Descriptions : What are They and 6 Tips to Write Them

Last updated: Jun 13, 2024

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As a business owner, whether an online or offline business, it is important to create good product descriptions and product pages to help potential customers picture the products offered.

However, merely writing product descriptions is not enough to get your product recognized by your audience. You need to optimize these descriptions to improve their ranking in search engines, making it easier for users to find them.

To optimize product descriptions and pages, you can use SEO techniques. This article will discuss how to write SEO product descriptions and more related tips.

 

What Is an SEO Product Description?

 Illustration of the product page.
Figure 1: Illustration of the product page.

SEO product descriptions are narratives that provide product information and make it friendly for search engines to increase online visibility and convert visitors into buyers.

With that being said, your product page needs more than just a name and photo. Yes, you need a well-constructed SEO product description to help search engines understand your products.

Yet one question remains, how long should these product descriptions be? While there's no specific benchmark, many SEO experts recommend 300-400 characters. 

But, you can still adjust the length based on the product's complexity, e.g. health or food products should include ingredient and nutrition information to increase product credibility.

 

How to Create Optimal SEO Product Descriptions

After you understand what is product description, let's learn how to write a product description to elevate the product page rankings. Here are the following steps.

 

1. Know the Target Audience

First, you need to recognize your intended audience. You can do demographic segmentation to find out the age range, economic status, and occupation of the target audience.

Understanding your target audience thoroughly can make it easier for you to write product descriptions that match search intent.

 

2. Keep the Description Short and Easy to Read

The next step of how to write a product description is to make it concise and easy to read. You certainly don't want potential customers to leave the product page just because they are too lazy to read a description that is too wordy, right? 

Therefore, you can write product descriptions that are concise and contain only important information. Also, ensure your product descriptions are easy to read by writing them in numbers or bullets rather than long paragraphs. 

Additional tips: Leave a white blank area around the text so that your product description doesn't look too full.

 

3. Use the Right Target Keyword

Next, you need to use the right keywords in SEO product descriptions. Keywords that are relevant to search queries can increase the chances of appearing at the top of search results. 

This will also have an impact on increasing website traffic. To conduct keyword research, you can utilize tools like Google Keyword Planner or Sequence Stat.

Furthermore, consider the competitors by analyzing what keywords they use in product descriptions for similar products.

After that, place keywords on important parts of the product page, such as the meta description, title, and overall product description.

 

4. Highlight the Benefits

Next, please consider emphasizing product benefits over features. Features are descriptions attached to the product, while benefits are how your product can help users.

For example, you own a sunglasses business and include "made of plastic" in the description. The description of the plastic material is a feature.

In addition to the features, you also need to insert the benefits of using the sunglasses, such as "can protect the eyes from the dangers of sunlight and avoid various eye diseases".

To make your SEO product description more complete, you can even combine the features and benefits of the product.

 

5. Include Call-to-Action

Next, include a call-to-action (CTA) after an SEO product description to "smoothen" the visitor's journey from searching for products to making a transaction.

CTAs should be clear and compelling and mention the action you want the customer to take.

 

6. Add Visual Elements

Visual elements such as product photos are equally important in SEO product descriptions. The existence of product photos can help search engines rank websites.

Product photos can show the product from various angles, while videos can show how it works. You can use any visual element as long as it complements the text content.

However, if you use images, don't forget to compress their size so that the product page can load quickly. Also, include alt text so that it can contribute to website ranking.

 

Conclusion

In conclusion, understanding how to create SEO product descriptions is beneficial for your business since SEO can elevate visibility on search engines, conversions, and sales.

However, implementing it on your website can be a challenge, especially if you don't have the resources yet.

So, consider utilizing SEO Services by cmlabs to help create your product description content with appropriate targeted keywords.

cmlabs has SEO teams from all fields of expertise so we can help you achieve maximum profits with this marketing strategy. Contact our marketing team now and tell us about your business needs!

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