Pop-Up: Definition, Function, Types, and How to Make It

What is a pop-up? A pop-up is an element that commonly appears on top of the main content on a website, application, or other digital platforms.

This element contains various types of content, such as text, images, forms, links, videos, and much more.

The primary purpose of this element is to grab users' attention and encourage them to take specific actions, such as subscribing to a newsletter, creating an account, purchasing a product, or participating in a survey.

So, how do you create high-quality pop-ups?

Before learning the answer, first, understand what pop-ups are, their functions, and their types in the following guide.

What is A Pop-Up?

A pop-up is a small notification that typically appears above a website's page. This notification can contain additional information, special offers, or messages intended for website visitors.

Pop-up notifications are essential elements that serve as marketing tools, announcements, or tools to gather data from visitors.

These elements can appear automatically when visitors open a website page. However, some types of pop-ups can also be triggered by visitors by clicking on a specific link or button.

Pop-Up Functions

In addition to further understanding “what is a pop-up”, you also need to comprehend its functions, especially in supporting various aspects of business and online interactions.

Here is a complete explanation of some key functions of this element:

1. Driving Quick Conversions

One of the main functions of a it is to drive quick and efficient conversions, as this element can appear automatically when visitors access a website page.

Through pop-up notifications, someone can encourage conversions, especially by displaying special offers, discounts, or limited-time deals. Therefore, in addition to being fast and efficient, it also can trigger purchase decisions or other beneficial actions.

2. Generating New Leads

With their attention-grabbing appearance, this website element can help attract customers who are not yet familiar with a brand or product.

You can leverage this by displaying a form that invites visitors to provide their contact information, such as email addresses, names, or other details.

By doing so, you can acquire new leads to be used in other digital campaigns.

3. Testing New Concepts

Before launching a new feature or product, websites often seek feedback from visitors.

In this case, this popping message can be used to test new concepts by offering short surveys or links directly to prototype pages.

This way, you can gain insights into visitors' preferences and needs before implementing new features or products.

4. Promoting Seasonal Sales

Some seasonal sales often require extra attention from visitors. Therefore, in addition to content marketing efforts, this popping element can also be a perfect alternative for increasing interest and visitor participation.

These elements can be used to promote sales, discounts, or special offers that are only valid for a specific period of time.

Types of Pop-Up

Furthermore, you should also understand the types of it that are commonly used to display information or actions to users on website pages or applications. Below are types of pop-ups that you may frequently encounter:

1. Application Pop-Up

Application is one of the types of pop-up that is broadly known. It is a small notification that appears when users interact with a specific application.

Usually, this type contains additional information or details about the application's features, usage guides, or special alerts. 

In addition, it also helps users understand how to use an application comprehensively.

2. Dialog Box

You may often encounter dialog box types when using computer devices. In general, these types appear to prompt users to take specific actions or respond to a question.

For example, a dialog box type might appear to confirm that a user truly wants to proceed when deleting something from a computer device.

Apart from the example above, this type is also commonly used to confirm orders or fill out a form.

3. Advertisement

Compared to the other types, this popping element is likely the one you encounter most frequently. This type often appears on top of a web page or application to display promotions for products, services, or other offers to users.

One of its primary functions is to capture users' attention and encourage them to take specific actions. This can range from inviting users to visit a website, make a purchase, or even subscribe to a product/service.

4. Notification

These notifications often appear to inform users about important events or information related to the system they are using.

Examples of system notifications are commonly seen on mobile devices, such as notifications about software updates, network issues, or other crucial information.

5. Settings 

Last but not least, this type usually appears when users want to modify or adjust specific settings within an application or website.

The presence of these notifications allows users to quickly and easily adjust their preferences without having to navigate to a separate settings page.

How to Make Pop-Ups

In addition to understanding the definition, their functions, and types, you also need to understand how to create them to effectively capture users' attention while conveying important messages or offers.

Here is a guide on how to make pop-ups on various platforms:

1. Instagram

Instagram is known as an effective social media platform for sharing photos and videos. Recently, it has become one of the most popular and beloved social media platforms, especially among the younger generation.

Along with its popularity, Instagram has introduced several new features. In order to use this popping-up feature, you can follow these steps:

1. Log in to your Instagram account.
2. Go to your profile page.
3. Open the 'Options' menu.
4. Select 'Settings.'
5. Click on 'Notifications.'
6. From here, you can configure the type you want to see, such as 'Live Video,' 'Posts, Stories, and Comments,' or 'Messages and Calls.'

2. WhatsApp

Popping message in WhatsApp facilitates communication when users are using other applications. Here's how to make pop-ups in WhatsApp: 

1. Open WhatsApp.
2. Go to the 'Options' section.
3. Select 'Settings.'
4. Click on 'Notifications.'
5. Several usage options will appear. You can customize them according to your needs.

3. WordPress

Creating a pop up in WordPress is relatively straightforward, similar to other platforms. If you're interested, here's how to make pop-ups in WordPress:

1. Log in to your WordPress account.
2. Click on the 'Plugins' section.
3. Then, click 'Add New' in the sidebar.
4. Search for and install the plugin.
5. Click the 'Add New Campaign' button.
6. From here, you can define the desired pop-up configuration.
7. Once done, activate it by clicking ‘Publish.’

Creating effective popping elements involves not only the technical steps but also considering the timing, content, and design to engage users and achieve your goals, whether it's to convey information, promote a product, or gather leads.

That concludes the explanation of “what is a pop-up”, along with discussions about their functions, types, and how to create them.

From the discussion above, it's evident that pop-ups are tools that can be used in marketing strategies and user experience enhancement.

Through this element, you can increase conversions, generate new leads, and provide a better user experience to your audience.

However, it's important to use this element wisely and consider user needs and preferences to avoid disrupting the user experience.

In addition to utilizing popping-up messages, you can provide optimal user experience by implementing a structured and planned SEO strategy.

With an effective SEO strategy, you can also gain high-quality organic traffic, visibility, and customer trust.

If you encounter difficulties in implementing these strategies, consider utilizing SEO services by cmlabs to receive assistance from experienced and skilled SEO specialists, helping drive your business growth in a strategic and focused manner.