Pitch Deck: Definition, Purpose, Examples & How to Create It

A pitch deck is a commonly used term in the business presentation context, particularly in the fields of startups, investments, and project management. But do you already know what is it actually?

In general representation, it becomes a key element designed to help present the vision, mission, and potential of a business to investors, partners, or other stakeholders.

So, how can you create such a business presentation that captures the attention of potential business partners and invites collaboration?

Read the following guide to understand what is a pitch deck, its purpose, examples, and how to create an effective and engaging one!

What is A Pitch Deck?

A pitch deck is a visual presentation used by individuals, teams, or companies to communicate their ideas, projects, or businesses to potential investors, partners, or other interested parties.

This presentation is designed to convince potential partners about the potential and value of the proposed ideas or projects and secure financial support or investment.

In general, this type of business presentation consists of several slides that provide a concise and clear overview of the idea or project, starting from the vision, goals, value proposition, business model, marketing strategy, target market, competitor analysis, financial projections, and fund allocation plans.

Moreover, the presentation should also be able to depict business opportunities and provide actionable solutions to address business challenges or needs.

Pitch Deck Purposes

In broad terms, a pitch deck is a tool that plays a crucial role in supporting business performance. Here is a more detailed explanation of the purposes of this business presentation:

1. Raising Capital

One of the primary objectives of this approach is to secure funding or investment from potential partners.
 

In order to achieve this goal, it should comprehensively and concisely present the strengths, goals, business model, and company value.

Additionally, the pitch deck presentation should be visually appealing while highlighting the existing business potential, thus convincing potential investors to provide financial support.

2. Attracting Partners

If you need collaborators or partners with resources, skills, or networking capabilities that can support your project development, then this business presentation is a perfect solution to such problem.

3. Gaining Media Attention

Do you know that engaging and comprehensive slides in your presentation can consequently capture media attention and press coverage?

By doing so, you can generate buzz in the media, thereby expanding the reach and impact of the project being presented. 

4. Validating the Business Model and Value Proposition

Another purpose of such a presentation is to communicate the business model and value proposition to a wider audience.

This will help you test the business concept and its value in front of potential customers and users. 

5. Internal Communication

This visual presentation can be used as a communication tool with the internal team or company management.

This way, all relevant parties can understand your goals, vision, and plans, and help coordinate the necessary actions to achieve project success.

How to Make Pitch Deck

Creating effective results of this business presentation requires careful planning and strategy. Here are the steps you can follow to create it:

1. Use the 10/20/30 Rule

According to Guy Kawasaki, it is highly recommended to have 10 slides in your pitch deck presentation, keep the duration under 20 minutes, and use a font size no smaller than 30 to maintain your presentation focused and effective.

2. Start with an Elevator Pitch

An elevator pitch is a brief statement that summarizes your idea or project in a few sentences. Its purpose is to grab the audience's attention and encourage them to explore the entire content within the overall presentation.

3. Include a Demo

You also need to incorporate a demonstration or real-life examples of your product. The presence of a demo helps provide the audience with a direct understanding of how your product functions.

4. Present Market Opportunities

You need to explain the identified market opportunities and how your product addresses existing needs or problems within the presentation. You can also include relevant data and facts to support your claims.

5. Explain Revenue Streams

Another step in how to make pitch deck presentation is to outline your revenue generation plan through the product. 

You should provide this aspect to provide a clearer picture to your audience or potential business partners and elaborate on the business model being used.

6. Incorporate Graphic Elements

You should note that graphic elements can help explain concepts more clearly and make it more visually appealing. 

In this case, you can use graphics to visualize important data and information in the form of images, charts, or diagrams.

7. Highlight Some Key Points

In some instances, potential business partners often pay close attention to technical information such as competitive analysis, the management team, marketing and branding strategies, as well as financial projections. 

To ensure that this information is effectively conveyed, present it as key points in your presentation.

Pitch Deck Examples

Currently, there are various types of pitch decks used in different business situations. Here are common examples of them:

1. Business Pitch Deck

This type is often used by large-scale companies to communicate their vision, mission, financial performance, growth plans, and business strategies to stakeholders such as investors and prospective clients.

Typically, slides in this business presentation cover the company's history, management team profiles, market analysis, marketing strategy, and financial plans. 

2. Startup

As a startup, you can present your innovative ideas or products to potential investors through a greatly enhanced visual presentation. This kind of presentation focuses on unique ideas, growth potential, business models, the use of invested funds, and plans to achieve project or business success. 

3. Team Pitch Deck

One way to capture investor attention is by showcasing the professional team involved in a project or business, as this allows them to assess the potential success of a project. 

Within this type, you should display the backgrounds, experiences, and roles of each team member to convince investors of the potential and value of the proposed project.

4. Vision-Opportunity

It focuses on long-term vision and opportunities pursued by a company or team. As to provide a better understanding, this type of vision opportunity should include information about goals, strategies, and long-term innovations that support the achievement process.

5. Problem-Solution

If a company or team has a solution that can address market problems or needs, they can elaborate the solution by providing this kind of presentation. 

6. Traction

It typically contains user statistics, user growth, customer testimonials, and industry-related recognition. This allows companies to present and explain evidence of product success or development.

That concludes the explanation about pitch deck definition, purposes, examples, and how to make an engaging one for potential partners.

In the modern tech world we live in today, this visual presentation plays a crucial role in presenting vital information to various stakeholders.

Another example of information you can embed in your pitch deck is an SEO strategy to reach your target audience on search engines like Google.

Through this approach, you can outline a structured and planned SEO strategy that can enhance the visibility and ranking of your business or company on search engine results pages (SERP).

Speaking of SEO, the SEO Services by cmlabs can assist you in developing a well-structured and planned strategy that not only enhances visibility but also delivers significant positive impacts on your business's growth! Let’s collaborate now!