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Last updated by cmlabs at May 17, 2024

cmlabs case study Crewdible

SEO Data

Organic Traffic Growth
Organic Keywords Captured
Ranking Distribution
Keywords & Ranking:

Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.

Key Takeaways

  • Crewdible experienced issues, such as missing queries which resulted in decreasing traffic.
  • To address this issue, the cmlabs team performed remapping and optimization on the missing queries.
  • Consequently, Crewdible experienced an increase in organic traffic of 1321% until September 2023.

About the Client

Crewdible is a startup company operating online fulfillment services for e-commerce businesses and SMEs. Crewdible and cmlabs have been working together since March 2022. Follow our collaboration journey below.


Services Taken

  • Traffic projection
  • Keyword research
  • Content strategy & recommendation
  • Technical SEO
  • and many more
See details
  • Weekly/monthly editorial content
  • Page title, meta description, suggestion
  • Outlining & content planning
  • Search snippet enablement
  • and many more
See details

Obstacle We Encountred

Missing Queries

There were many queries (terms that users frequently type on search pages) disappeared from Google Search Console in April 2023, resulting in a decrease in Crewdible website traffic.

Our Best SEOlution

Missing Queries

To restore traffic, we performed remapping and optimization on lost queries. Moreover, we also took additional steps, such as customizing content, optimizing page structure, and integrating relevant and current keywords.

Organic Achievements

Website Traffic Growth

After collaborating with cmlabs, the Crewdible website achieved a satisfactory increase in organic traffic. Until September 2023, the increase in organic website traffic reached 1321%.

Figure 1: Crewdible experienced an increase in organic traffic of 1321%.

In addition to promising traffic growth, our efforts on the Crewdible website have also resulted in several articles appearing in Google's featured snippet. This undoubtedly impacts the website by increasing visibility, traffic, credibility, click-through rate (CTR), and much more.

Business Achievements

Significant Reduction in Cost Per Unique User

As one of the providers of online warehouse services, Crewdible actively engaged in marketing activities, including paid advertising. The positive organic growth on the website has resulted in an excellent impact on reducing the expenses incurred for paid advertising. Additionally, reducing the cost per unique user is also a focus of Crewdible's project.

Becoming a Pioneer for Online Warehouses in Indonesia

Crewdible offers the best solution by pioneering online warehouse services in Indonesia. With excellent organic growth, Crewdible's Unique Selling Proposition (USP) became more easily communicated. The success of Crewdible's website in obtaining top rankings for commercial keywords made Crewdible's services more accessible and recognized in the market.

SEO Data

Rank Distribution

Crewdible achieved rank distribution in the top 3 for 35% of the total keyword spread due to the selection of well-crafted content pillars that supported pages and keywords for product pages.

Organic Traffics Growth

By prioritizing expert content writing, supporting content, and product pages, Crewdible successfully achieved a traffic growth of 1321%.

Organic Keyword Captured

Crewdible acquired over 54 thousand organic keywords due to a wide variety of keywords for similar topics. Additionally, we maintained keywords with high captured counts to attain high rankings.

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At a certain period our marketing team will create a campaign that can reduce your company's monthly SEO budget with us. Check this out?

Grow Your Business Like Crewdible

Crewdible has made great progress with us. A positive impact on a website helps a company demonstrate its credibility to potential customers. Want to achieve the same or more growth? Fill in the form below right away and tell us what you need!

Our marketing team will respond to your message at least 1x24 hours after we received your inquiry!

Learn How to Set Your SEO Objective!

Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines

In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:

  • Travel & transportation
  • E-commerce
  • Financial inclusion & services
  • News or online publisher
  • Property
  • Automotive
  • else.

To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:

  • Optimize for local search with keywords targeting specific destinations, landmarks, and niche-related terms.
  • Create comprehensive articles to attract a target audience.
  • Focus on optimizing product pages with descriptive titles, meta descriptions, and keyword-rich content.
  • Implement structured data markup to enhance search engine visibility for products.
  • Generate user-generated content such as reviews and ratings to improve credibility and SEO.
  • Target long-tail keywords that address the specific needs or concerns of your target audience.
  • Build authoritative backlinks from reputable websites and publications.

Some business sectors have large and complex markets, making the marketing activities intricate and imprecise. In this case, big companies need to conduct comprehensive content marketing activities, specifically SEO campaigns, to get awareness through mass media and online publishers in a country. Considering this activity requires a larger budget, you need a comprehensive and well-designed strategy.

Learn how to choose an SEO company or agency to support your business on cmlabs Blog!

When your company has targeted thousands of keywords, the next step is building market dominance in particular business niches on search engines. To do so, working with cmlabs is a prudent move as we understand your company's position compared to direct or search competitors is vital. Additionally, we will help you to make your company get a percentage share based on the company's OKR.

For some SEO companies, enriching search results is just complementary, a standard practice without much thought or strategy. However, for us, this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you build up does not directly impact organic visits, but overall, it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.

On-page issues are becoming a common problem, yet some company executives have the wrong priorities. We agree that technical matters are important, but other factors like keyword clustering and website planning must also be considered. This will be a big team collaboration so we will handle the technical issue together.

Getting on the leaderboard is important, but not all enterprises understand it. To climb on the leaderboard, you need an extensive analysis and evaluation of market volume. This approach will help you figure out how much percentage of the market we captured.

Even though ascending the leaderboard does not relate to organic market share, at least you have targeted tens of thousands of keywords with a larger optimization scale, such as the nation scale.

Increasing ranking distribution is an advanced optimization option and also one of the most crucial SEO objectives. This strategy requires a comprehensive strategy, avant-garde planning, and a precise design.

Need help?

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