What Is SEO? Win the Search Results in 6 Easy Best Practices

The internet has massively developed, making many businesses utilize the most effective digital marketing tactics for their growth. Among digital marketing methods, SEO is one of the strategies used by companies wanting to win the search results. 

This is a valid reason why Google obtains  3.5 billion searches every day, meaning that many people use Google daily for various purposes. Therefore, the competition may be fierce in the search results. Regarding this, utilizing SEO is a wise move. 

To figure out what is SEO and how this optimization tactic can levitate your business, read this article until the end. 

What Is SEO?

Search Engine Optimization or SEO is the act of optimizing a website's technical setup, content relevancy, and link popularity to boost a website’s visibility in search engines.

SEO helps make a website's pages easier to find, more popular, relevant for search queries made by users, and ultimately rank higher in search results.

SEO strategies that feature content that satisfies user needs are recommended by search engines, as they improve both the user experience and the ranking of a site. To achieve that, you can optimize the site from inside and outside it (known as on-page and off-page SEO).

In general, you need to perform keyword research, content production, content optimization, technical maintenance, and link building to bring your site to a prominent place in search engines.

Why Must SEO?

Now you know what is SEO in marketing, you may wonder, why must this method be. This is because people can find what they're seeking online with the aid of search engines. 

Search engines are a typical place to start when you need information. Therefore, they present business owners with a great chance to drive targeted traffic to their websites.

Even so, you must rank well for your desired keywords in search results if you want to take full advantage of this traffic source. Why is that? More people will view your page the higher you rank.

In fact, clicks on the top organic result are 10x more likely to be made than on a page ranked tenth. Furthermore, over half of all clicks are directed toward the top three organic results.

Thus, SEO is important for your site to improve your ranking. The higher you rank, the more traffic you will get, and more traffic will lead you to more new leads and brand awareness. 

Not only traffic, but SEO also talks about how you will get a better reputation and higher return on investment (ROI). Getting a better ranking on Google gives your company an immediate reputation because people will trust you if Google does.

Aside from that, The results of the ads you are running are enhanced by a high-performing website, so your investment is returned.

This makes SEO a great deal for long-term business growth and cost-effective maintenance. 

How to Do SEO?

Knowing how to employ SEO optimization will help you determine the best strategies for your website. Below are some ways to do SEO you can adhere to:

1. Understand the Intent of Content

Search engines like Google prioritize content with relevant user intent and valuable information. To determine your types of content, you can consider the four primary types of search engines as follows:

• Transactional: Users intend to look for a specific product, service, or brand. 
• Navigational: Users intend to search for specific sites. 
• Informational: Users intend to find information about a certain topic. 
• Commercial: Users intend to investigate some options for brands, services, or products. 

Other than that, you should also make sure that your content is original, updated, and fresh. Likewise, you must pay attention to the location of your readers to make your content more localized and relevant to them. 

2. Conduct Keyword Research

Keyword research is crucial for your SEO activities because most of them require keyword optimization. Keywords are the words and phrases used by users to search for something on search engines. 

Tools like Google Keyword Planner and Sequence Stat can help you navigate the right keywords for your business with high search volume and low competition. 

Next, you can enter the data and terms that are produced into a spreadsheet, then prioritize and group them into main themes. 

Tips: It is preferable to rank highly for a low volume, low competition keyword than failing to rank at all for a large volume, high competition term.

3. Produce Valuable SEO Content 

Now that you have keywords with you and have understood the search intent, you can begin creating content for your website. 

There are some aspects you must consider in writing for your website, such as:

• When someone searches for this keyword, make sure your article offers the information they're looking for.
• Maintain a good user experience by incorporating visuals, adding calls to action, and optimizing the technical SEO. 
• Write and spread keywords naturally and avoid writing specifically for search engine bot. 
• Make your piece as comprehensive as you can while maintaining good length. 
• Structure your content with heading tags to be more readable. 
• Create accurate and noteworthy content based on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals. 

4. Optimise Technical SEO

Technical SEO is a crucial factor since it not only assures that your website can be crawled but also ensures that it satisfies usability criteria. Technical SEO includes site security, fast page speed, mobile friendliness, and accessibility. 

5. Perform On-Page SEO

On-page SEO is optimizing your website from the inside, by maximizing your titles, meta descriptions, images, alt text, internal links, and external links. Make sure to put keywords on your titles and meta descriptions as well as make your alt text descriptive to make your content optimized. 

6. Build Backlinks

Last but not least, you can reach out for backlinks or links from other websites referring to yours. These links can support your reputation and credibility because you will rank higher the more high-quality backlinks you have. 

To gain quality backlinks, you can create original and trustworthy content with certain expertise, reach out to sites you want a link to, do guest blogging, and leverage public relations. 

These are some of the subtleties of SEO you can use for your website. However, using SEO on your website might be difficult, particularly if you lack the necessary resources. 

You may collaborate with SEO Services by cmlabs, so you don't need to worry about doing site audits, keyword research, content optimization, and other SEO best strategies by yourself. You are free to choose the SEO package based on your needs and budget.

Set up a free consultation with us to discuss your SEO requirements!