What Is SEO & How It Helps Your Brand Win in Digital Market

Are you a business owner? Have you created a website for your brand? If yes, do not forget to optimise your site with search engine optimisation (SEO)! SEO can help your site appear in prominent places on search results, attracting prospects to click on your site and convert to paid customers. 

Additionally, Google has a 91.54% market share of the global search engine market, meaning that almost all people worldwide use it. Thus, optimising your site for this search engine can increase your business chances. 

Yet, what is SEO and how to do it? This article will guide you to learn about SEO and how it benefits your business in the digital market. 

What Is SEO Marketing?

SEO or search engine optimisation is the practice of obtaining traffic organically from search engine results, e.g. Google, Bing, Yahoo, and more. It attempts to raise the ranking of your website and makes online publications more visible in the SERPs.

SEO is a collection of techniques intended to enhance the appearance, placement, and utility of many kinds of content in organic search results.

Since organic search is the primary way that people find and access online information, using SEO best practices is crucial to make sure that users can find and select the content you publish, which will increase the organic traffic to your website.

Most importantly, the top Google result receives about 27.6% of all clicks. Thus, aiming for the top places on Google can be beneficial for your brand because the more people click on your site, the more they are aware of your brand.

Furthermore, if you see from a business point of view, organic search can elevate your return on investment (ROI) as 49% of marketers reported that organic search provides the highest return ROI of any marketing strategy

From a technical point of view, SEO can help your site come up on some prominent places, such as:

• Traditional organic search.
• Local pack results.
• Knowledge panels.
• FAQs.
• Featured snippets.
• Video packs
• People Also Ask (PAA).
• Sitelinks search.
• Related searches.
• Image carousels.
• Listings.
• Google Business Profiles, and many more.

What Will You Get from SEO?

After learning what is SEO, you must know what you will get from SEO optimisation to be your consideration. Primary, you will get the following benefits if you use SEO:

1. More Traffic 

Traffic is the amount of people who find your website by clicking on the organic search engine results pages. When your content and site sit on the first page or even on the top search results, more people will click yours, resulting in an increase in traffic to your online assets. 

Not only that, SEO also ensures that the traffic you get is high quality, meaning that it has a high conversion rate because what your business needs is people converting to customers.

2. Increased Brand Visibility

Most Google users search for answers on the first page of the search engine's results page, and 75% of them click on the first or second result. 

As a result, ranking higher in search results becomes one of the main objectives of SEO. Your content has a better chance of getting discovered and selected by the general audience the more visible it is.

3. Valuable Website

SEO may make your website easier for potential users to understand, find, and use. Both how your content appears and functions when searchers click through to your site and how it appears when displayed within the SERPs are influenced by Google search engine optimisation.

In consequence, Google may reward your site and content for providing valuable assets to users with a great position on search results. 

4. Crawlable and Indexable Website

Not only valuable, your site must be crawlable and indexable to appear on the search results. For context, search engines grasp your content by doing crawling and indexing done by crawlers or bots. 

Using web crawlers, search engines like Google find new websites that are available, and to frequently examine previously viewed pages to determine if the information has been updated or changed.

After that, they will index your site and determine whether or not to use it. Search engines will include a crawling web page to their index if they think it is worthy. 

At the last ranking step, this index is utilised. An indexed web page or other piece of content is filed and saved in a database so that it can be retrieved at a later time.

3 Primary Pillars of SEO 

In general, you must focus on three primary focus areas of SEO, which are on-page, off-page, and technical SEO. Below are the details:

1. On-Page SEO

On-page SEO is the process of optimising the internal element of your website for search engines and users. It involves using the appropriate keywords in your content, such as title tag, meta description, alt tag, internal links, URL, and many more. 

2. Off-Page SEO

Off-page SEO is the technique of improving your website's search engine rankings by engaging in non-website activities. High-quality backlinks are a major factor in this, as they contribute to the site's reputation. Yet, you can also do other tactics, such as content marketing, social media marketing, guest blogging, and many more. 

3. Technical SEO

Technical SEO is the process of carrying out tasks on your website that are unrelated to content but are intended to increase SEO. It can be said that technical SEO focuses more on how your site performs. 

Some technical aspects that you must pay attention to are site crawling, indexing status, mobile-friendliness, fast loading speed, structured data, robots.txt status, and many more. 

In addition to those three key focuses, if you own a local business or want to target local audiences, you can add local SEO to your planning. Local SEO involves those three pillars, in which you must optimise your Google Business Profile, gain local backlinks, and ensure that your site works well. 

SEO Best Practices by Google

Google on their Search Central documentation mentions some SEO best practices to make your content appear in search results. Below are some of them:

1. Organise Your Website

First, you must organise it logically to help users and search engines understand the content on your website. To do so, you can use descriptive URLs, group topically similar pages in directories, and reduce duplicate content. 

2. Ensure the Usefulness of Your Site

Next, ensure to always create useful content for your site to elevate your online presence. In accomplishing this, you must create updated, original, helpful, readable, people-first, and reliable content. 

Also, make sure that your content matches the search intent and incorporates relevant keywords so that users can find your content easily. 

3. Avert Intrusive Ads

Although advertisements are a necessary component of the internet and should be seen by consumers, you must avoid making them too intrusive or preventing readers from reading your content. 

4. Utilise Internal Links

Linking to other sections of your website is an excellent strategy to connect users and search engines. Links are an essential tool to help Google identify your sites and display them in search results, as they account for the great majority of new pages it discovers each day.

5. Optimise Visuals

Aside from creating textual content, it is recommended to put visuals like images and videos on your site. This is because images may be the first thing people see when they visit your website because many people search visually.

When you add visuals to your content, do not forget to add high-quality and relevant ones. Moreover, write alt text for images and descriptive text for videos to give context to the visuals. 

6. Promote Your Site

Search engines and people interested in the same topic will find your fresh content more quickly if you market it effectively. You can link your site to your official social media, promote it to the community, utilise advertisements, and so on. 

Conclusion

Now that you already know what is SEO, you might plan to implement it on your website immediately. However, you must prepare all the resources since SEO is not an instant process. 

If you need resources on this, SEO Services by cmlabs is your solution! cmlabs as an SEO company can help you with technical, off-page, and on-page SEO for your website. Secure a meeting now and tell us your SEO needs for free!