What Is an SEO Company and How Do They Help Your Business?

In doing SEO, there are many options you can do, whether with your in-house SEO team or working with an SEO company. If you choose to work with the agency, you must know what is SEO company and how they work to figure out whether their work will align with your objectives 

This guide will lead you to understand more about what is SEO company and how it helps you achieve your goals.

What Is an SEO Company?

An SEO company or SEO agency is a firm working to help businesses increase traffic and improve online visibility on search engine result pages (SERPs) by implementing SEO best practices. 

To achieve this, an SEO company matches the search intent and preferences of the target audience with the design, content, links, and technological elements of a website. 

SEO companies usually serve a wide spectrum of customers from startups to major corporations in many different industries. Depending on the client's goals and budget, they could provide a variety of service packages.

What Is SEO and How Does It Work?

SEO is the practice of improving a website to gain online visibility in SERPs. Not only that, SEO also aids businesses to increase sales, conversion rates, traffic, and revenue. 

Then, how does SEO work? There are hundreds of ranking factors to appear on the search results. Yet, in general, SEO works when crawler bots from search engines crawl and index your website and the content. After that, it can determine whether your site is qualified or not to be presented in the search results. 

What Will You Get When Working with an SEO Company?

Working with them surely gives you website SEO services, such as on-page optimisation, off-page, keyword research, content SEO, technical SEO, site audit, and many more. 

Besides, they will assist you in targeting relevant keywords for your business and audiences, modifying SEO strategies in response to algorithm changes, making sure your website can be crawled and indexed by search engines, offering suggestions for enhancing and expanding your search engine optimisation plan, and strengthening the content of websites using on-site SEO to raise their search engine rankings.

Additionally, an SEO agency researches the most popular queries, interests, locations, and behaviours of your target audience to create a website that is tailored to meet their needs at the ideal moment. 

Is Hiring an SEO Company Worth It?

Some businesses might consider more before hiring an SEO company, whether it is the time to need one or it is worth the budget. In addition, there is nothing wrong with business owners trying to conduct their SEO on their websites, as this is a common practice.

However, hiring an SEO company is necessary since SEO is a crucial and important aspect of running a business, and it should be handled with the utmost competence and care. Other than that, you might need an SEO company for these reasons:

1. Time Efficacy

SEO is not an instant process, meaning that you need more time to get the results from the best practices. 

Although some businesses think they have the time to manage the SEO for their website, it is best to use that time to achieve other business objectives and rely on SEO companies for their SEO requirements.

This will not only provide greater results than working with an in-house team, but it will also benefit them in time-saving for other high-priority areas and high-profit SEO returns. 

2. Better Marketing Plan

Doing SEO by yourself indeed easing you to determine the best plan you despite, but if you do not use cutting-edge SEO tools for planning, you will miss the chance to reach your target audience. 

SEO also target the right customers instead of just posting a company's information for public consumption. Therefore, you must invest the best for your SEO attempts by working with SEO companies for small businesses–if you own it. 

3. Competent Experts

To implement SEO on your website, you do not only need time, but also competent resources with unsettling methods, skills, information, and expertise. The skills can include writing, keyword research, analytics content marketing, and many more. 

Thus, to provide you with the greatest outcome, an SEO business or agency typically assigns these areas to experts in these industries. Thus, it is preferable to work with an SEO business unless you are an expert in each skill. 

What Are Included in SEO Services?

SEO services provided by SEO companies can range from website optimisation and content marketing. An SEO company also offers some specific technicals, such as traditional SEO, local SEO, e-commerce SEO, voice SEO, enterprise SEO, SEO audits, and SEO consultation. 

Then, what do SEO companies do to fulfil their services? Below are the activities SEO agencies do for you:

1. Site Audit

An SEO company will audit your website to identify issues, find out how the site is structured, indexed, and optimised, and decide which areas to prioritise initially. Site audit is also the initial step before determining the best practices for your website.      

In addition to analysing the company's rivals, the SEO audit team looks at their websites, takes notes, and works to improve the company's website to match theirs. 

The SEO company would next develop a customised plan that can raise your ranks after determining the site's advantages and disadvantages, the gaps that need to be addressed, and the regions that are overloaded with rival websites.    

2. Crafting SEO Strategies

Now that they already know your site needs, it is time to create the appropriate SEO strategies for your website. The company will make a continuous plan together with the expected result so that you can project what will you get in a particular period and what activities you will do with the SEO team. 

3. Working on Technical, Off-Page, and On-Page SEO

Next, they will work on the technical, off-page, and on-page SEO which includes:

• Keyword research (on-page SEO)
• Title tags and meta descriptions optimisation (on-page SEO)
• Content planning and production (on-page SEO)
• Link building (off-page SEO)
• Directory listing setup (off-page SEO)
• Social media marketing (off-page SEO)
• Robots.txt file optimisation (technical SEO)
• Page speed improvement (technical SEO)

4. SEO Report

When working with an SEO company, make sure that you can access a transparent and comprehensive SEO report. This not only includes rankings but also reports on traffic, conversion, issues encountered, solutions carried out, and future objectives. 

5. Constant Optimisation

Last but not least, an SEO agency must be able to provide constant optimisation by maintaining and tracking the progress for a longer period. This is to ensure that the website maintains its higher ranking and that the results do not decline. 

Moreover, search engine algorithm often changes; thus, new standards are established as the foundation for high rankings. To ensure that you continue to receive traffic, that your website remains visible, and that the results keep rolling in, an SEO agency will keep up with the most recent algorithm updates. 

How Much Does SEO Cost?

To get in-depth results, you must work with the best SEO companies with proven portfolios and works. Regarding this, you can opt for SEO Services by cmlabs which offers a range of packages from AUD 10,430.64 to AUD 22,351.36. You can also customise the package based on your SEO needs. 

Set up a free consultation with us to discuss your SEO requirements!