What Is an SEO Company and How Does It Work for Business

In today's digital world, owning a strong online presence is an important aspect for business success. One way to improve your business online presence is through search engine optimisation (SEO). 

SEO helps you attract more organic traffic and improve your online performance. However, the SEO process may be difficult and time-consuming since it requires knowledge and experience in doing it. That is why you should consider working with an SEO company to assist with your SEO needs.

Take a look at this guide to discover what is an SEO company, the services they offer, and how to choose the right one for your digital marketing needs.

What Is an SEO Company?

An SEO (Search Engine Optimisation) company specialises in enhancing a website's visibility on search engines like Google. As of 2024, there are about 11.1 million registered business websites in the UK. With so many competitors, your website must work hard to stand out in search engine rankings. 

With the help of SEO companies, businesses can implement a range of strategies and techniques to improve their rankings in search results, attract more organic traffic, and stay competitive. 

SEO companies typically have experienced teams of SEO professionals who are skilled in analytical processes and strategy development. Therefore, many businesses choose to partner with them to achieve better search engine performance.

What Does an SEO Company Do?

SEO companies implement various tactics to improve a website’s performance. The strategies can be divided into these main categories:

1. On-Page SEO

On-page SEO is a process to optimise content and structure of web pages. It includes tasks like keyword research, meta tags optimisation, and improving the quality of content. 

This strategy focuses on making each page of your website more relevant and valuable to search engines. There are many strategies to conduct for on-page SEO, such as: 

• Keyword Research: Identify relevant keywords to improve visibility and attract the right audience.
• Content: Informative, engaging, and well-organized content that naturally incorporates keywords to meet user interests.
• Visual Assets: Optimized images, videos, and infographics with descriptive file names, compressed images, and alt-text for better engagement and SEO.
• Page Titles: Compelling page titles with relevant keywords, keeping them 50-60 characters long for better rankings and click-through rates.
• Headers: Structure content with H1, H2, and H3 tags to enhance readability and help search engines understand the page's organization.
• Meta Descriptions: Clear meta descriptions (150-160 characters) with relevant keywords to increase click-through rates.
• Image Alt-Test: Descriptive alt-text with keywords for images to improve accessibility and help search engines understand the content.
• Structured Markup: Implement schema markup to enhance search results with rich snippets and improve visibility.
• Internal Linking: Anchor text for internal links to improve navigation, spread page authority, and boost SEO.
• Mobile Responsiveness: Make sure your website is mobile-friendly using responsive design to adapt to different screen sizes and improve user experience and rankings.

2. Technical SEO

Technical SEO is a strategy to optimize the technical aspects of a website as it is essential to ensure the website functions smoothly and is easily accessible to search engines. 

In general, technical SEO may include optimising the website's code, improving page load speeds, ensuring mobile-friendliness, and fixing any issues that might prevent search engines from crawling and indexing the site effectively.

3. Off-Page SEO

Off-page SEO is the activities done outside of the website to improve its ranking. It primarily includes building backlinks from reputable websites, which signals to search engines that your site is credible and authoritative. 

In addition to backlink strategy, off-page SEO may also include strategies like social media marketing and influencer outreach to increase brand visibility.

4. Local SEO

The main focus of local SEO is to optimise a website to rank higher in local search results. It is needed for businesses with specific geographic areas. 

Therefore, the localized strategies include optimising Google My Business listings, ensuring NAP (Name, Address, Phone number) consistency across directories, and obtaining local backlinks. 

It helps businesses appear in local search results, making it easier for nearby customers to find them.

What Does a Good SEO Company Provide?

A reputable SEO agency will offer a range of services that ensure the website is optimised and continues to perform well over time. The key services include:

1. Website Audit and Analysis

A comprehensive website audit is the first step. The company will analyse the current state of your website, identifying strengths, weaknesses, and opportunities for improvement. This analysis forms the foundation of the SEO strategy.

2. SEO Strategy

Based on the audit, the company will develop an adjusted SEO strategy. This plan outlines the steps needed to achieve your SEO goals, including the specific tactics to be used, timelines, and expected outcomes.

3. Advanced SEO Tools

SEO companies utilise advanced tools for keyword research, competitor analysis, and performance tracking. The tools provide insights that guide the optimisation process and help in making data-driven decisions.

4. SEO Setup

SEO Setup involves implementing the initial SEO strategy, which includes setting up tools like Google Analytics, optimising existing content, and addressing technical SEO issues.

5. Continuous Optimisation

SEO is not a one-time task. A good company will continuously monitor your website's performance, making adjustments and updates as needed. This ongoing optimisation ensures that the website remains competitive in search engine rankings.

Is It Worth Hiring an SEO Company?

Hiring an SEO company can be a valuable investment for businesses in any niche, especially if the main goal is to improve their online presence. 

However, since SEO is a complex and time-consuming process that requires specialised knowledge, not everyone can implement it strategically. 

That is why, an SEO company brings expertise and resources that can lead to significant improvements in search engine rankings. With a professional SEO company, businesses can improve their traffic, leads, and even sales. 

But, still, you need to choose the right company to get the best results. If you are wondering how to do it, read the following explanation.

How to Choose the Right SEO Company

With so many SEO agency options available, it's important to choose the best SEO companies. Here are some factors to consider:

1. Experience and Expertise

It’s better to look for an agency with a proven track record of success, particularly in your industry. 

An experienced company will have a better understanding of SEO best practices and be able to adjust its strategies to meet your specific needs.

2. Transparency and Communication

A good SEO company should be open about their methods and provide you with clear, detailed reports on their progress. 

Therefore, the company should also be responsive to your queries and keep you updated on the status of your SEO campaign.

3. Customised Strategies

You might want to avoid companies that offer one-size-fits-all SEO packages since the strategy is better to be aligned with your business needs.

The right company will take the time to understand your business goals, target audience, and industry before making a personalised strategy. 

4. Client Reviews and Testimonials

Client reviews and testimonials can provide good insights into the performance and reliability of an SEO company. 

You can look for reviews on independent platforms and ask the company for references from previous clients to give you ideas of what to expect.

5. Ethical Practises

You need to make sure that the SEO company follows ethical SEO practices, also known as "white hat" techniques. 

Unethical practices, such as keyword stuffing or buying backlinks, may yield short-term gains but can result in penalties from search engines in the long run. 

A trustworthy company will focus on sustainable, long-term growth through ethical means.

6. Reasonable Pricing

While price shouldn't be the only factor in your decision, it is important to find companies that offer a fair pricing structure, especially if you need SEO companies for small businesses.

You have to be aware of companies that promise quick results at extremely low prices, as they may be using unethical practices. 

Instead, look for the one that offers transparent pricing and can provide a clear explanation of what you are paying for.

7. Long-Term Partnership Potential

SEO is not a one-time task but an ongoing process. Therefore, it's important to choose a company that you can see yourself working with in the long term. 

The company should be committed to your business's success and be willing to build a long-lasting partnership.

Conclusion

SEO companies help businesses with their digital strategies. So, it's important to find the right SEO partner, whether you're a startup or an established business. 

You need to look for agencies with experience, services, and communication skills that align with your business goals.

If you think you could use some expert help to make your business SEO activities more effective, then the SEO Services by cmlabs could be just what you need. 

Our team of experts can help make your SEO practices more effective, which should increase your visibility, awareness, business revenue, and many more.

Get in touch with our marketing team to discuss your business’ SEO needs!