What Is a Website Title? Get Your Web Title Optimized Now!

To build a great website, you must consider the elements inside it, including the website title tag. When someone lands on your webpage or sees your site in search results, their initial impression is the title of your website. 

This is because a title will give information about what is being discussed in the article and tell search engines how to rank your website page. This guide will lead you to explore what is a website title and how to create a website title so that your content can be excellently optimized. 

What Is a Website Title?

A website title, often known as a title tag, is the HTML title element to informs both search engines and people about the content of the page.

For internet users, the website title helps them to determine the content of the page before clicking on the link provided on SERPs. 

Meanwhile, for search engines, the website title helps them to ascertain the relevancy before they can present the material as a result of the appropriate search query.

A website's title usually shows up in a browser next to the favicon, and website titles show up as bolded, hyperlinked text in search results. 

In HTML code, a website title is shown at the top of an HTML or XHTML page within the head element.

However, there is one thing that you should understand about titles: the titles of articles and title tags might be different from the titles of websites.

To be clear, a title tag is a component that appears in the head section of HTML code and contains the title of a page.

Title tags are used by search engines to interpret the content of a web page. Title tags frequently represent the title of a page on SERPs.

On the other hand, an article title is a title for a blog post published on the website. It provides an overview of the article's primary subject and is usually presented at the opening of the post or article.

Then, what is considered to be a good website title? You can make your title as long as 50-65 characters long, with clear and descriptive text. 

In addition, avoid using uppercase letters, make the title as convincing as possible, do not put too many keywords on the title, and differentiate your title tag keyword with the heading 2 keyword. 

Why Is a Website Title Important?

After learning what is a website title, now let’s dive into the importance of it. As mentioned above, the title tag helps the users and visitors to figure out what your page is about. 

While a poorly written web title may discourage people from going through to your website, a well-written title can drive a lot of traffic to your website. 

At the same time, an optimized website title tells search engines whether the information on your website is relevant to the term you entered.

Search engine bots may match the content on your website with the information a visitor is seeking when a target term is included in the title tag.

Next, a website title is also beneficial to boost your brand visibility. When a brand is included in the title tag and is already known to website visitors, it might attract clicks only by the name.

Therefore, adding your brand name in the title tag might help your web content to be optimized better.  

How to Create a Website Title?

Now that you know what is a website title as well as its importance, let’s jump into how to create a website title. 

There are some best practices that you can use when you create a website title. Below are the details.

1. Make a Concise Title

The first tip on how to create a website title is to always make it short and concise, approximately under 60 characters. 

This is because Google will cut a longer title before making it appear in the search results. In fact, overly lengthy title tags are more likely to be rewritten by Google by 57%.

2. Utilize 4-U’s Formula

The 4-U’s formula consists of Unique, Useful, Urgent, and Ultra-specific. Having 4-U’s formula in your title will make it descriptive and attractive. 

In detail, “Unique” is about how you deliver the page’s content, particularly on the title. This is because a website's SEO could be impacted if it contains several pages with the same title since this might confuse search engines.

Next, “Useful” means your title must give a useful value to the user while vividly delivering the page’s ideas. 

“Urgent” means a website title should compel the user to go through to the webpage as quickly as feasible by conveying a sense of significance or urgency. That’s why, using strong verbs can highly convince them to click your title. 

Lastly, “Ultra-specific” means a website's title needs to be just as precise and targeted as the information it offers.

3. Match the User Intent

Another thing to consider is the user intent, or the user’s preference and needs. If the title of a website appeals to them and sounds valuable, they are more inclined to click on it.

4. Analyze the Performance of the Title

Last but not least, analyze the performance by using website analytics tools. You can also adjust the title to make it better. 

Not only website title best practices, you might also need a guide on how to create a title for an article. Below are what you can do to make your article title catchy.

• Use powerful words.
• Put numbers and/or statistics. 
• Use 5W+1H that can trigger the reader, such as how, when, what, and why.
• Optimize the word count and make it short. 
• Start your title with your keyword.

Conclusion

Those are the details of what is a page title on a website you can take note of. Understanding what is a website title can help you to create a better and more optimized title for your web page. 

As mentioned above, to make an SEO-optimized website title, you must put your keyword wisely and not overstuff it.

Actually, there are more SEO strategies to make your website title relevant to the search results. To implement it on your website, using SEO Services by cmlabs will be a great help. Contact our marketing right now and get the best offer for your company!