Ruangmom, top 3 on Mom & Parenting
Written by cmlabs, Jan 10, 2022
Ruangmom and cmlabs projects have been going on since 2020. This project also experiences thedowns of the traffic caused by external factors such as changes in Google's algorithm. However, regular discussions are held so that all recommendations can be executed. The targets and OKR that were set together have exceeded expectations.
The Ruangmom team is pleased with this collaboration coupled with the presence of our dynamic team that is able to bring relevant recommendations with a complete analysis. Ruangmom revealed that the possibility of continuing this collaboration is high because they were satisfied with cmlabs's performance. In the future, there will be a new focus on boosting the performance of Ruangmom's website which needs to be discussed with the team.
Ruangmom also appreciates cmlabs’s performance because they can provide suggestions and recommendations from various aspects of SEO that can be implemented by the brand. The recommendations are also quite experimental with a logical reason and based on user’s experience.
cmlabs's content writing service has also born fruit for Ruangmom. The articles are considered easy and comfortable to read and backlink strategy ideas from articles to Ruangmom’s features help increase website traffic. Overall, the articles produced by cmlabs can represent Ruangmom's brand identity.
In conclusion, Ruangmom really appreciates the performance of cmlabs which is able to understand the brand needs. However, there are other small things that need to be improved such as more centralized communication so that the information conveyed is received clearly.
Gain significant traffic increase 34.2 times better (with total 1.2 millions of monthly traffic) after 15 months of project and become one of the market leaders in parenting and family niche
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In some businesses, searches through search engines like Google, Bing, and yahoo are really high. Even with just a 3% market capture available in his niche through search engines, a company can stand strong. So understanding this objective is so important and the most basic of organic marketing. For example:
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Some business sectors have large and complex markets, marketing activities can be so complex and broad. At some point, big companies need Content Marketing activities (we call them SEO campaigns) to get awareness through mass media and online publishers in a country. Considering this activity required a more budget, you need a comprehensive strategy and it must be designed carefully.
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|Organic market share||
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|Enrich search results||
For some companies, this objective may be just a complement to the search results. However for us this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you maximize does not directly impact organic visits, but overall it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.
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It is becoming a common problem and perhaps some company executives have the wrong priorities. We agree that technical matters are important, but you have to consider other factors such as keyword clustering and the planning of the website. It is a big team collaboration, so the SEO specialist is not right to bear the technical burden alone.
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This objective has not been widely understood by the enterprise. Generally, our specialists (before joining cmlabs) help multinational companies with this objective. Simply put, a market volume will be evaluated and analyzed. So that we will know what percentage of the market we have captured, this is indirectly related to the point of Organic Market Share (which we have shown earlier). But when the company has arrived at this objective, at least the keywords you are targeting are tens of thousands and the optimization scale is for large markets such as countries.
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Close the discussion in the previous line, this is an optimization option and an objective at a high level of SEO. This job requires a comprehensive plan and strategy. It also requires advanced planning and a precise design.