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Last updated by cmlabs at May 17, 2024

cmlabs case study Asani

SEO Data

Keyword Ranking (Organic)
Keyword Ranking (Absolute)
Brand Position
Search Market Share
Organic Traffic Growth
Organic Keywords Captured
See all seo data
Ranking Distribution
Keywords & Ranking:
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Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.

Key Takeaways

  • Asani already has a good website foundation. Even so, the cmlabs expert team continued to carry out special strategies to analyze issues on the website and ensure that there were no dangerous technical problems.
  • To do so, the cmlabs team conducted regular audits and ensured that pages are indexed properly.
  • These improvement efforts resulted in the Asani website experiencing an increase in organic traffic of 266% and successfully dominating Google search results.

About the Client

Asani is the first technology-based B2B laptop rental marketplace in Indonesia. Asani offers laptop rental and other facilities, such as consultation on computer rental needs, IT support, and electronic device asset management. Asani and cmlabs have been collaborating since March 2023. Explore the collaboration journey between Asani and cmlabs below.


Services Taken

  • Traffic projection
  • Keyword research
  • Content strategy & recommendation
  • Technical SEO
  • and many more
See details
  • Weekly/monthly editorial content
  • Page title, meta description, suggestion
  • Outlining & content planning
  • Search snippet enablement
  • and many more
See details

Obstacle We Encountered

Analyzing Problems on the Website

When working with Asani for the first time, cmlabs needed to study the pages on the Asani website, including mapping pages that could increase revenue and organic traffic. After conducting an in-depth analysis, we found several problems with the website, one of which was a broken image.

Ensuring The Website Didn’t Have Technical Problems

We need to ensure that all pages on the Asani website can be crawled well and can be indexed quickly.

Our Best SEOlution

Analyzing Website Problems

To handle problems found during the website analysis process, we carried out regular audits, optimization, monitoring, and reviews.

Apart from that, we also created mapping on the pages which requires time and product knowledge from the Asani team. We also prioritized the services page (the page that is responsible for revenue for Asani), optimized the services page, and expanded its scale with data from keyword research.

Ensuring The Website Didn’t Have Technical Problems

We work together with developers from the Asani team to work on server uptime. We always ensure that Asani's website is always live and will never go down periodically. This is because when the Google bot visits their website, but the website is down, the website cannot be crawled properly.

Organic Achievements

Website Traffic Growth

After collaborating with cmlabs for full SEO services, the organic traffic from Asani’s website increased rapidly by 266% up to January 2024. 

Figure 1: Asani experienced an increase in organic traffic of 266%.

Asani Strongly Dominates Google Search Results 

Figure 2: Asani dominates Google search results.

Not only that, Asani succeeded in dominating Google search results, where as many as 33% of articles for Asani were ranked top 3 on the search results page (SERP). In addition, the targeted keywords for Asani’s website have also occupied the top 10 positions in Google search results.

Business Achievements

Asani Successfully Increases Online Visibility

Together with cmlabs, Asani produces content related to technology and in line with the laptop rental business, such as information regarding laptop elements and how to carry out various activities on laptops. Because of these efforts, Asani was able to increase its online visibility.

Increased Marketing Efforts by Creating a Promo Page

With the promo page enablement on the Asani website, users can easily see and choose ongoing promos. This page enablement has helped Asani's business on the marketing side.

Carrying Out User Behavior Monitoring and Product Optimization

During the collaboration with cmlabs, Asani has never tracked users who enter their website. In this case, the cmlabs team helped Asani to install a tracker that can see the user behaviors visiting the website and optimize elements that support sales, such as placing promo banners and calls to action (CTA) which make it easier for users to contact them and order products. 

SEO Data

Keyword Ranking

Another performance shown by Asani is regarding organic and absolute keyword rankings. Overall, Asani's keyword ranking was in the top 50. In terms of niche, Asani competed directly with technology brand websites and several websites with government domains.

Brand Position

Not only that, Asani also showed its performance in brand position, which succeeded in occupying 6th position. In terms of competition, the 1st-5th were filled by national media portals and websites in the technology niche, such as brands that produce laptops and computers.

Search Market Share

Asani managed to achieve a market share of 15.8% based on data from Sequence Stat. This value was achieved after Asani competed with technology websites, both brands and marketplaces that only sold technology-related goods.

Rank Distribution

In terms of website ranking distribution, around 80% of keywords are in the top 10. This needs to be maintained and can be improved further by optimizing articles that have less than optimal performance.

Organic Traffic Growth

The growth experienced by Asani during collaboration with cmlabs was 3 times the initial start of the project. This shows positive developments regarding the website and the content contained therein.

Organic Keywords Captured

Based on the growth experienced by the Asani website, the number of organic keywords captured by Google is very large, namely more than 28 thousand keywords. To get more organic traffic, the cmlabs team adds a lot of content to the website.

Promo image cover

Check our promotion page!

At a certain period our marketing team will create a campaign that can reduce your company's monthly SEO budget with us. Check this out?

Increase User Base & Achieve Business Success Like Asani!

Achieve your company's business growth now just like Asani's success story! Don't miss the opportunity to level up your business and improve its performance in search results by partnering with us. Fill out the form below right away so we can understand your business needs better!

Our marketing team will respond to your message at least 1x24 hours after we received your inquiry!

Learn How to Set Your SEO Objective!

Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines

In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:

  • Travel & transportation
  • E-commerce
  • Financial inclusion & services
  • News or online publisher
  • Property
  • Automotive
  • else.

To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:

  • Optimize for local search with keywords targeting specific destinations, landmarks, and niche-related terms.
  • Create comprehensive articles to attract a target audience.
  • Focus on optimizing product pages with descriptive titles, meta descriptions, and keyword-rich content.
  • Implement structured data markup to enhance search engine visibility for products.
  • Generate user-generated content such as reviews and ratings to improve credibility and SEO.
  • Target long-tail keywords that address the specific needs or concerns of your target audience.
  • Build authoritative backlinks from reputable websites and publications.

Some business sectors have large and complex markets, making the marketing activities intricate and imprecise. In this case, big companies need to conduct comprehensive content marketing activities, specifically SEO campaigns, to get awareness through mass media and online publishers in a country. Considering this activity requires a larger budget, you need a comprehensive and well-designed strategy.

Learn how to choose an SEO company or agency to support your business on cmlabs Blog!

When your company has targeted thousands of keywords, the next step is building market dominance in particular business niches on search engines. To do so, working with cmlabs is a prudent move as we understand your company's position compared to direct or search competitors is vital. Additionally, we will help you to make your company get a percentage share based on the company's OKR.

For some SEO companies, enriching search results is just complementary, a standard practice without much thought or strategy. However, for us, this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you build up does not directly impact organic visits, but overall, it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.

On-page issues are becoming a common problem, yet some company executives have the wrong priorities. We agree that technical matters are important, but other factors like keyword clustering and website planning must also be considered. This will be a big team collaboration so we will handle the technical issue together.

Getting on the leaderboard is important, but not all enterprises understand it. To climb on the leaderboard, you need an extensive analysis and evaluation of market volume. This approach will help you figure out how much percentage of the market we captured.

Even though ascending the leaderboard does not relate to organic market share, at least you have targeted tens of thousands of keywords with a larger optimization scale, such as the nation scale.

Increasing ranking distribution is an advanced optimization option and also one of the most crucial SEO objectives. This strategy requires a comprehensive strategy, avant-garde planning, and a precise design.

Need help?

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