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Last updated by cmlabs at May 17, 2024
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Founded in 2020, Ruangmom is the first Indonesian women's care platform to discuss topics related to women and parenting. Ruangmom functions as a platform raising topics about femininity and parenting with identity-based analysis. Ruangmom and cmlabs have been collaborating since 2020. See Ruangmom and cmlabs' journey below.
The Ruangmom website was negatively impacted by changes to the Google algorithm, causing a drastic decline in organic traffic.
In the middle of the project period, Ruangmom reduced the quantity formulated at the beginning of the year.
Ruangmom, which operates in the parenting and feminine sectors, had to compete with competitors who had high authority, making it difficult to get a high ranking.
cmlabs carried out a full audit and optimized high-demand and organic traffic booster content on the Ruangmom website.
cmlabs modified the OKR numbers according to current conditions and the decision to reduce the amount of content, as well as redesigning the SEO roadmap according to the new content quantity.
cmlabs mapped keyword gaps between several competitors to find targeted keywords and get a high ranking on the Ruangmom website.
After collaborating with cmlabs for the SEO Services and SEO Content Writing Service, the Ruangmom website saw a significant increase in organic traffic of up to 112% even 11 months after the collaboration ended. This achievement helps Ruangmom become one of the market leaders in the family and parenting niche.
Additionally, the SEO efforts we carried out also resulted in most of the keywords targeted on the Ruangmom website being ranked in the top 5.
As a business that offers products and services related to parenting and pregnancy, Ruangmom has experienced a significant increase in user sign-ups from SEO activities carried out by the cmlabs team. This increase became a conversion for Ruangmom in sales of the products and services offered.
Apart from offering products and services in the parenting and pregnancy sector, Ruangmom also held interesting events with influencers to share tips and inspiration about parenting or pregnancy. This good organic performance has succeeded in helping Ruangmom reach new partners for event needs and collaborate with suppliers of the products and services offered.
Ruangmom's ranking distribution is dominated by ranks 1-10 with a percentage of 86.21%. This targeted ranking performance means Ruangmom can reach potential users more easily, thereby increasing the possibility of getting more user sign-ups.
Ruangmom saw a significant increase in organic traffic of up to 112%. This good performance persisted 11 months after the collaboration ended, in which Ruangmom was still the market leader in the family and parenting niche.
Based on keywords produced and optimized every month, Ruangmom has succeeded in capturing 140,000++ queries. This successfully captured query was an indication that the Ruangmom website had good visibility on Google. This was a good base for Ruangmom in reaching a wider target user for other digital marketing activities.
At a certain period our marketing team will create a campaign that can reduce your company's monthly SEO budget with us. Check this out?
Ruangmom has succeeded in becoming one of the market leaders in the parenting niche with cmlabs. Do you want to grow your business organically like Ruangmom? Tell us what you need by completing the form below. We will help your website achieve positive results.
Our marketing team will respond to your message at least 1x24 hours after we received your inquiry!
Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines
In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:
To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:
Some business sectors have large and complex markets, making the marketing activities intricate and imprecise. In this case, big companies need to conduct comprehensive content marketing activities, specifically SEO campaigns, to get awareness through mass media and online publishers in a country. Considering this activity requires a larger budget, you need a comprehensive and well-designed strategy.
Learn how to choose an SEO company or agency to support your business on cmlabs Blog!
When your company has targeted thousands of keywords, the next step is building market dominance in particular business niches on search engines. To do so, working with cmlabs is a prudent move as we understand your company's position compared to direct or search competitors is vital. Additionally, we will help you to make your company get a percentage share based on the company's OKR.
For some SEO companies, enriching search results is just complementary, a standard practice without much thought or strategy. However, for us, this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you build up does not directly impact organic visits, but overall, it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.
On-page issues are becoming a common problem, yet some company executives have the wrong priorities. We agree that technical matters are important, but other factors like keyword clustering and website planning must also be considered. This will be a big team collaboration so we will handle the technical issue together.
Getting on the leaderboard is important, but not all enterprises understand it. To climb on the leaderboard, you need an extensive analysis and evaluation of market volume. This approach will help you figure out how much percentage of the market we captured.
Even though ascending the leaderboard does not relate to organic market share, at least you have targeted tens of thousands of keywords with a larger optimization scale, such as the nation scale.
Increasing ranking distribution is an advanced optimization option and also one of the most crucial SEO objectives. This strategy requires a comprehensive strategy, avant-garde planning, and a precise design.
In accordance with the established principles of marketing discourse, I would like to inquire as to your perspective on the impact of SEO marketing strategies in facilitating the expansion of enterprises in relation to your virtual existence.