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Last updated by cmlabs at May 17, 2024
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Clean & Tidy is a SHR (Super Hair Removal) service provider based in Singapore. Clean & Tidy has collaborated with cmlabs since June 2023 for technical SEO and On-Page SEO which focuses on organic traffic and commercial keyword rankings. Check out our collaboration journey below.
Because the Clean & Tidy website has just been created, there was not much content available on the website yet.
Due to its condition, the website structure was still inadequate in terms of SEO. Therefore, we needed to expand the structure, but still within the scope of the Clean & Tidy business, to capture more keywords.
Because the website has a YMYL niche and fierce competitors in that niche, it was difficult for the Clean & Tidy website to get a high authority.
To meet content production targets, cmlabs created a content strategy and plan using keywords related to hair removal.
cmlabs coordinated with the Clean & Tidy team to activate new pages on the website to easily target keywords optimally.
In this case, we focused on relevant keywords, such as hair removal, to gain topical authority or credibility for a topic of discussion. We also ensured that these keywords ranked high.
After collaborating with cmlabs, the Clean & Tidy website experienced rapid growth of up to 504.65% until January 2024.
In the second half of the collaboration with cmlabs, Clean & Tidy experienced more than 60% increase in leads compared to the previous period. Leads refer to individuals who express interest in a product or service and have the potential to become customers.
Overall, Clean & Tidy's organic ranking is at 42.97 and the absolute ranking is at 45.2. This figure appears to be not optimal, considering the tight competition for YMYL topics on a global scale. However, the cmlabs team continues to strive for a comprehensive SEO strategy to support their keyword ranking.
Clean & Tidy occupied the 35th position in brand position based on data from Sequence Stat. Our client is greater than several direct competitors who operate in the field of hair removal services targeting the Singapore market.
Clean & Tidy has the most prominent performance in terms of market share. This is because the cmlabs team focuses on commercial keywords and develops travel content pillars so that they do not touch on YMYL topics and get new consumers.
With a gain of 25% in the top 10, Clean & Tidy had not managed to outperform YMYL-themed websites with a global target. However, our clients were relatively greater on the YMYL topic compared to hair removal competitors in Singapore.
The organic traffic of the Clean & Tidy website was stagnant at the start of the collaboration. This was because the targeted YMYL topic has a limited search volume in Singapore, whereas Clean & Tidy competed with websites on the global stage. Therefore, the cmlabs team developed the topic to another niche that was still related, namely travel.
With only 60++ captured keywords, Clean & Tidy experienced rapid growth of up to 504.65% until January 2024. This was because our content pillar did not only focus on YMYL topics, even though it was very relevant to the client's core business.
At a certain period our marketing team will create a campaign that can reduce your company's monthly SEO budget with us. Check this out?
Clean & Tidy managed to achieve expeditious growth with us. If you want the same or even greater, let us know your company's needs by filling out the form below.
Our marketing team will respond to your message at least 1x24 hours after we received your inquiry!
Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines
In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:
To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:
Some business sectors have large and complex markets, making the marketing activities intricate and imprecise. In this case, big companies need to conduct comprehensive content marketing activities, specifically SEO campaigns, to get awareness through mass media and online publishers in a country. Considering this activity requires a larger budget, you need a comprehensive and well-designed strategy.
Learn how to choose an SEO company or agency to support your business on cmlabs Blog!
When your company has targeted thousands of keywords, the next step is building market dominance in particular business niches on search engines. To do so, working with cmlabs is a prudent move as we understand your company's position compared to direct or search competitors is vital. Additionally, we will help you to make your company get a percentage share based on the company's OKR.
For some SEO companies, enriching search results is just complementary, a standard practice without much thought or strategy. However, for us, this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you build up does not directly impact organic visits, but overall, it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.
On-page issues are becoming a common problem, yet some company executives have the wrong priorities. We agree that technical matters are important, but other factors like keyword clustering and website planning must also be considered. This will be a big team collaboration so we will handle the technical issue together.
Getting on the leaderboard is important, but not all enterprises understand it. To climb on the leaderboard, you need an extensive analysis and evaluation of market volume. This approach will help you figure out how much percentage of the market we captured.
Even though ascending the leaderboard does not relate to organic market share, at least you have targeted tens of thousands of keywords with a larger optimization scale, such as the nation scale.
Increasing ranking distribution is an advanced optimization option and also one of the most crucial SEO objectives. This strategy requires a comprehensive strategy, avant-garde planning, and a precise design.
In accordance with the established principles of marketing discourse, I would like to inquire as to your perspective on the impact of SEO marketing strategies in facilitating the expansion of enterprises in relation to your virtual existence.