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Clean & Tidy

Last updated by cmlabs at May 17, 2024

cmlabs case study Clean & Tidy
Clean & Tidy

SEO Data

Keyword Ranking (Organic)
Average
42.97
Keyword Ranking (Absolute)
Average
45.2
Brand Position
35
Search Market Share
1.3%
Organic Traffic Growth
504.65%
Organic Keywords Captured
60++
See all seo data
Ranking Distribution
Keywords & Ranking:
10%
1-3
15%
4-10
16%
11-20
8%
21-30
31%
31-100
19%
Unranked
See less seo data

Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.

Key Takeaways

  • As a company with a YMYL niche, Clean & Tidy experienced fierce competition, making it difficult to gain high authority. Not only that, their website also did not have much content and still was not optimal.
  • To handle this problem, the cmlabs team took several approaches, such as content planning, page activation, and focusing on relevant keywords.
  • As a result, the Clean & Tidy site saw a significant increase in traffic of 504.65%.

About the Client

Clean & Tidy is a SHR (Super Hair Removal) service provider based in Singapore. Clean & Tidy has collaborated with cmlabs since June 2023 for technical SEO and On-Page SEO which focuses on organic traffic and commercial keyword rankings. Check out our collaboration journey below.

Timeline

Services Taken

  • Traffic projection
  • Keyword research
  • Content strategy & recommendation
  • Technical SEO
  • and many more
See details
  • Weekly/monthly editorial content
  • Page title, meta description, suggestion
  • Outlining & content planning
  • Search snippet enablement
  • and many more
See details

Obstacle We Encountred

Lack of Content Quantity

Because the Clean & Tidy website has just been created, there was not much content available on the website yet.

Inadequate Website Structure

Due to its condition, the website structure was still inadequate in terms of SEO. Therefore, we needed to expand the structure, but still within the scope of the Clean & Tidy business, to capture more keywords.

Issues on Getting High Authority for the Website

Because the website has a YMYL niche and fierce competitors in that niche, it was difficult for the Clean & Tidy website to get a high authority.

Our Best SEOlution

Lack of Content Quantity

To meet content production targets, cmlabs created a content strategy and plan using keywords related to hair removal.

Inadequate Website Structure

cmlabs coordinated with the Clean & Tidy team to activate new pages on the website to easily target keywords optimally.

Issues on Getting High Authority for the Website

In this case, we focused on relevant keywords, such as hair removal, to gain topical authority or credibility for a topic of discussion. We also ensured that these keywords ranked high.

ORGANIC ACHIEVEMENTS

Website Traffic Growth

After collaborating with cmlabs, the Clean & Tidy website experienced rapid growth of up to 504.65% until January 2024.

Figure 1: Clean & Tidy experienced an increase in organic traffic of 504.65%. 

Business Achievements

Clean & Tidy Successfully Gets Growth in Leads

In the second half of the collaboration with cmlabs, Clean & Tidy experienced more than 60% increase in leads compared to the previous period. Leads refer to individuals who express interest in a product or service and have the potential to become customers.

SEO Data

Keyword Ranking

Overall, Clean & Tidy's organic ranking is at 42.97 and the absolute ranking is at 45.2. This figure appears to be not optimal, considering the tight competition for YMYL topics on a global scale. However, the cmlabs team continues to strive for a comprehensive SEO strategy to support their keyword ranking.

Brand Position

Clean & Tidy occupied the 35th position in brand position based on data from Sequence Stat. Our client is greater than several direct competitors who operate in the field of hair removal services targeting the Singapore market.

Search Market Share

Clean & Tidy has the most prominent performance in terms of market share. This is because the cmlabs team focuses on commercial keywords and develops travel content pillars so that they do not touch on YMYL topics and get new consumers.

Rank Distribution

With a gain of 25% in the top 10, Clean & Tidy had not managed to outperform YMYL-themed websites with a global target. However, our clients were relatively greater on the YMYL topic compared to hair removal competitors in Singapore.

Organic Traffic Growth

The organic traffic of the Clean & Tidy website was stagnant at the start of the collaboration. This was because the targeted YMYL topic has a limited search volume in Singapore, whereas Clean & Tidy competed with websites on the global stage. Therefore, the cmlabs team developed the topic to another niche that was still related, namely travel.

Organic Keyword Captured

With only 60++ captured keywords, Clean & Tidy experienced rapid growth of up to 504.65% until January 2024. This was because our content pillar did not only focus on YMYL topics, even though it was very relevant to the client's core business.

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Let's Grow Swiftly Like Clean & Tidy

Clean & Tidy managed to achieve expeditious growth with us. If you want the same or even greater, let us know your company's needs by filling out the form below.

Our marketing team will respond to your message at least 1x24 hours after we received your inquiry!

Learn How to Set Your SEO Objective!

Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines

In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:

  • Travel & transportation
  • E-commerce
  • Financial inclusion & services
  • News or online publisher
  • Property
  • Automotive
  • else.

To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:

  • Optimize for local search with keywords targeting specific destinations, landmarks, and niche-related terms.
  • Create comprehensive articles to attract a target audience.
  • Focus on optimizing product pages with descriptive titles, meta descriptions, and keyword-rich content.
  • Implement structured data markup to enhance search engine visibility for products.
  • Generate user-generated content such as reviews and ratings to improve credibility and SEO.
  • Target long-tail keywords that address the specific needs or concerns of your target audience.
  • Build authoritative backlinks from reputable websites and publications.

Some business sectors have large and complex markets, making the marketing activities intricate and imprecise. In this case, big companies need to conduct comprehensive content marketing activities, specifically SEO campaigns, to get awareness through mass media and online publishers in a country. Considering this activity requires a larger budget, you need a comprehensive and well-designed strategy.

Learn how to choose an SEO company or agency to support your business on cmlabs Blog!

When your company has targeted thousands of keywords, the next step is building market dominance in particular business niches on search engines. To do so, working with cmlabs is a prudent move as we understand your company's position compared to direct or search competitors is vital. Additionally, we will help you to make your company get a percentage share based on the company's OKR.

For some SEO companies, enriching search results is just complementary, a standard practice without much thought or strategy. However, for us, this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you build up does not directly impact organic visits, but overall, it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.

On-page issues are becoming a common problem, yet some company executives have the wrong priorities. We agree that technical matters are important, but other factors like keyword clustering and website planning must also be considered. This will be a big team collaboration so we will handle the technical issue together.

Getting on the leaderboard is important, but not all enterprises understand it. To climb on the leaderboard, you need an extensive analysis and evaluation of market volume. This approach will help you figure out how much percentage of the market we captured.

Even though ascending the leaderboard does not relate to organic market share, at least you have targeted tens of thousands of keywords with a larger optimization scale, such as the nation scale.

Increasing ranking distribution is an advanced optimization option and also one of the most crucial SEO objectives. This strategy requires a comprehensive strategy, avant-garde planning, and a precise design.

Need help?

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