We use cookies

This site uses cookies from cmlabs to deliver and enhance the quality of its services and to analyze traffic..

SEO Tools

New Chrome Extensions from cmlabs! Only for you

Check now
announcement icon
Where might you have seen our work?
Small places create combinations, but crosses that occur cannot provide many combinations. So be careful in making justifications, especially SEO.

What is Meta Description - Definition, Benefits, Examples, Tools

Last updated: Jun 02, 2022

What is a Meta Description?

The meta description is an HTML tag section that contains a brief description that appears on the SERP. It includes keywords and persuasive touches. 

Meta Description Length

A meta description should not be too short or too long. It does not have a limit, but if it is too long, then Google will cut the meta description, and the display will be "..." at the end of the description sentence. It is better if the description appears intact.

The recommended Meta description length is around 400 - 750 pixels. With these measurements, the meta description can appear intact on the mobile version and desktop version.

Meta Description Tag

You can find the meta description tag in the home section. However, if you use WordPress, you have many plugins that can help you get things done. 

Here is an example of the Meta Description Tag in the source code

<meta name="description" content="Meta description is a tag that contains a brief
description of the article or site uploaded to Google."> 


* The meta description above has a length of 555 px.

Meta Description Tools

There are several tools available to help you set the length of the meta description:

  1. Title & Meta Length Checker CMLABS
  2. to the web 
  3. counting characters
  4. stibo
  5. zeo org
  6. mangools


How to make a meta description that follows SEO guidelines

You need to create a meta description that follows SEO rules to get optimal results in organic search. Here are some ways to create a meta description according to SEO rules:

Embed Keyword

Make sure that your meta description contains keywords that users can potentially search for. So, your content will show up as relevant search results. Embed keywords naturally and avoid keyword stuffing so as not to be considered spam by search engines.

Pay attention to the length of the meta description

Do not let your meta description be displayed in a half or cut. This can reduce the users' interest to visit your site. Use the tools above to check the length of your meta description. Make sure the length is no more than 155 - 160 characters or about 400 - 750 pixels.

Loading Content Information Overview

Create a meta description that is relevant to the content. That way, users will spend more time on your page. If they find it useful, they will be happy to share your content.

Add Call-to-Action (CTA)

Mentioning the full contents of the page clearly in the meta description is not the right SEO strategy. The purpose of the meta description is to attract potential visitors to click on your content. Therefore, we recommend that you only include a brief snippet of the content. Adding a call-to-action can also increase the click-through rate.

Examples of call-to-action that can be used are, “read more”, “find the answer here”, and “check here”. These phrases can attract users to read and explore your content.

Consider Local SEO

You can include locational keywords in the meta description. Attaching the name of a specific region can make your content reach audiences in that region. That way, you can get visitors who have the potential to become your next customers.

Let's say you live in Malang City and are in need of content writing services. Then you search for content writing services in search engines. Of course, a meta description containing keywords such as "Malang content writing services" will attract you more.

Our valued partner
These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service. Learn More


WDYT, you like my article?

Latest Update
Last updated: Jul 12, 2024
Last updated: Jul 10, 2024
Last updated: Jul 09, 2024

Streamline your analysis with the SEO Tools installed directly in your browser. It's time to become a true SEO expert.

Free on all Chromium-based web browsers

Install it on your browser now? Explore Now cmlabs chrome extension pattern cmlabs chrome extension pattern

Need help?

Tell us your SEO needs, our marketing team will help you find the best solution

Here is the officially recognized list of our team members. Please caution against scam activities and irresponsible individuals who falsely claim affiliation with PT CMLABS INDONESIA DIGITAL (cmlabs). Read more
Marketing Teams



Ask Me
Marketing Teams



Ask Me
Marketing Teams


Business & Partnership

Ask Me
Marketing Teams


Business Development Global

Ask Me
Marketing Teams


Business Development ID

Ask Me
Marketing Teams



Ask Me
Marketing Teams


Product & Dev

Ask Me
Marketing Teams


Career & Internship

Ask Me

We regret to inform you that the Mobile Friendly Test is currently unavailable due to system maintenance until further notice.


Stay informed with our new tool, cmlabs Surge. Discover popular trends and events!


Your Opinion Matters! Share your feedback in our Plagiarism Checker Survey?


Discover your business trends effortlessly! The traffic projection calculator is the perfect tool to help you understand demand in your industry sector. Choose your sector and see its traffic projections now!


New Payment Option Media Buying Services at cmlabs with Xendit Payment Integration


There is no current notification..