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The Most Searched Thing on Google in 2021

Last updated: Jun 03, 2022

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google searches
Figure 1: Image of a laptop opening a search window on the Google search engine, next to it are books, cups and glasses of a person doing a search. As an illustration to display the most searched things on Google throughout 2021.,

The most searched thing or commonly referred to as search trends is different in every country. Therefore, web owners and content writers need to put their attention on market trends to produce well-targeted content.

This article will discuss the most searched thing on Google in 2021, along with the relation between search trends and SEO to optimize your content.

The Most Searched Thing on Google in 2021

Google has announced things that stole the limelight of many internet users throughout 2021. The user can access the data on Google Trends to catch the search trends from all target markets around the world.

In the global search results, Google classifies the results into twelve categories, each of them containing ten main topics. The categories include top searches, news, actors, athletes, food, games, movies, passing, people, songs, sports teams, and television shows.

World’s Top 10 Searches in 2021

The most popular search shows what most internet users searched for at a certain time. Based on Google data, global topics displayed a significant increase in the number of searches compared to the previous year are

  1. Australia vs India
  2. India vs England
  3. IPL
  4. NBA
  5. Euro 2021
  6. Copa América
  7. India vs New Zealand
  8. T20 World Cup
  9. Squid Game
  10. DMX

From these global search results, we can see the top 8 search trends are related to sports. In addition, many internet users are interested in browsing movies or tv series that are currently viral, such as Squid Game. Followed by the passing news of an American rapper, DMX, which also attracted global attention. 

Besides the most popular global searches, Google also reports the most search data in each country. Most searches in each country are unique because it depends on the interest and demographics of the audience in that region. For example, most searches in Indonesia will be different from other countries following national events, culinary, and entertainment trends.

Indonesia’s Top 10 Searches in 2021

There are nine categories of the most searched things in Indonesia, including what is, how-to, who, COVID-19, film or tv series, songs, national events, top searches, and recipes.

In 2021, Indonesia has some top searched topics on Google compared to the previous year. Overall, here is the list of the most popular topics in Indonesia:

  1. Euro Cup
  2. Tokyo Olympics
  3. BTS Meal
  4. COVID-19 Vaccine
  5. COVID-19 Prevention
  6. Peduli Lindungi
  7. Extended PPKM
  8. BPJS Ketenagakerjaan
  9. Prakerja.go.id
  10. Google Translate

In Indonesia, top search results are dominated by sports, food trends that collab with K-Pop celebs, news related to COVID-19, a government program such as wage subsidies from BPJS Ketenagakerjaan and training fund from Kartu Prakerja, and also translation services provided by Google.

From the list of most searched things on Google, we can analyze some valuable things in creating page content:

  • Keyword Trends — You can find the list of the most searched keywords on Google and use them in your content.
  • Seasonal Trends — You can see your audience’s interest in a specific season and create content that fits the moment.
  • Regional Trends — Helps you know the usage of keywords in a particular region so that you can determine the keywords based on the audience's interest in that region.
  • Related Topics — Helps you to view another relevant topic according to the searched keywords.

Your content success depends on the results of search trends analysis. This is why choosing keywords based on what’s most searched on Google is important in content creation. 

Search Volume
Figure 2: Illustration of the search volume for a keyword during 2021. In the illustration, the horizontal axis shows the distribution of the months from 1-12 (January to December) and the vertical line shows the search volume for that keyword.

One of the SEO ranking factors is the quality of content you published on your website. You’ll get a better rank in search results by optimizing your content. To create good quality content, it takes special action in choosing keywords.

The higher the search number for a topic will affect the search volume for that topic. In SEO, the term “search volume” indicates the monthly average number of searches on a particular topic or keyword.

Search volume and keyword competition can be used as a reference to determine these keywords. Trending keywords typically have high search volume and positively impact your page content. However, it is also necessary to pay attention to the competition for these keywords.

If the search volume and keyword competition are high, it will be difficult for your content to dominate the market. On the other hand, if a keyword has high search volume and low competition, it can increase the visibility of your content and attract more traffic to your site.

From a lot of search trends on search engines, you can determine the most appropriate keywords for your content through keyword research.

Keyword research is carried out to find the most suitable keywords for your content so that you can create well-targeted content. 

Both web owners and content writers need to know which keywords they should use to achieve their business goals. The right keywords can attract more visitors and increase the click-through rate (CTR).

We don’t have to manually find out the most searched keywords on the search engines. Google has provided tools for conducting keyword research and observing search trends.

Google Trends is a tool developed by Google to assist you in doing keyword research. Finding the trending keywords on search engines over a certain period will be much easier using this tool.

The advantages offered by this tool are that it can display daily and real-time keyword trends, show audience interest in specific topics by region, display topic growth in certain seasons, and provide keywords that are relevant to the topic.

Not only that, but Google Trends also allows users to compare multiple words simultaneously. Google also provides data search trends from other Google platforms, such as Google Web, Google Image, Google News, Google Shopping, and Youtube.

Google Keyword Planner

Google Keyword Planner is a keyword research tool from Google that allows users to find and target the right keywords to achieve business goals. In addition, you can also find appropriate keywords for ads content.

Using the right keywords in your ads can increase the conversion rate on your site. To conduct keyword research, you can use two features: discover new keywords and get search volume and forecast.

Discover new keywords features can be used to find suitable keywords for your business. Users can enter their desired keywords or enter a site URL and ask Google to search for keywords that are relevant to the content on the site.

Meanwhile, getting search volume and forecast features will help you estimate the performance of the keywords in the content. This feature provides information about the total clicks per day if the keyword triggers the ad, impressions, average daily budget, click-through rate (CTR), and the average cost per click (CPC).

Google Search Console

Figure 3: A picture of a person putting their hands on the keyboard with a screen showing the Google Search Console dashboard page as an illustration of measuring website performance using the SEO tool provided for free by Google.

Google Search Console is one of the free tools provided by Google to help you measure the performance and traffic of your website. In addition, with this tool, you can perform keyword research.

The performance tab will display all Google Search Console reports. To do keyword research, you can access the Queries tab. The information provided includes Click, Impression, Click Through Rate (CTR), and Positions.

Clicks show how many users clicked on your content on the search results page. Impressions are the total number of your content that successfully appears in search results.

Meanwhile, click-through rate (CTR) shows the percentage of users who clicked on your content obtained by comparing the number of clicks to search volume then multiplied by 100%. The position itself shows the average rank of your content in search results.

Analyze the Google Search Console report and determine whether your keyword targeting efforts have been successful or need any page content improvements.

That’s a brief discussion about the most searched things on Google, its relation to SEO, and the tools we can use for conducting keyword research according to search trends. Monitor and analyze Google trends regularly to find out ways to optimize the content on your website.

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