E-Commerce Trends in Indonesia 2024, Don't Fall Behind!

Along with the development of innovation and technology, many business people are competing to win fierce competition in e-commerce. If you are one of them, you may need information and data about e-commerce trends in Indonesia.

In Indonesia, the e-commerce trend is growing rapidly and one of them is marked by the excitement of the "Double Day Festival" where many people make purchase transactions on twin dates.

Based on research conducted by Merchant Machine (a research institution based in the UK), Indonesia managed to reach the ranking in the top 10 countries around the world with the highest e-commerce growth.

The results of the research also show that the average Indonesian spends around 228 USD or the equivalent of Rp3.5 million per person in online shopping.

In the following discussion, you can learn some e-commerce trends in Indonesia in 2024 and how is the right strategy to achieve success in this digital era.

Overview of the E-Commerce Market in Indonesia

According to the e-Conomy SEA 2023 report, Indonesia's economy is predicted to reach 110 billion USD in 2025. The growth is driven by the digital economy industry, especially the e-commerce sector.

A number of marketplaces, such as Shopee, Lazada, and Tokopedia with the largest number of Indonesian e-commerce market shares, are estimated to still be the favorite platforms of sellers and buyers in 2024.

This is because the e-commerce trend encourages people to shop comfortably online. Customers also feel the convenience and flexibility when shopping through e-commerce.

Various E-Commerce Trends in Indonesia

Accompanied by fantastic digital economic growth projections and transaction values that are predicted to reach hundreds of trillions, business people should not ignore the e-commerce sector.

Understanding consumer trends and interests is the key to staying relevant in this dynamic digital age. The following is a discussion about some e-commerce trends in Indonesia.

1. Beauty and Skincare Products Become Primadonna

Consumers have a high interest in beauty and skincare products. The interest is driven by easy access to products and influence from influencers on social media.

In fact, the beauty and skincare categories have always been in the top three growth in the number of orders on the live commerce platform since the beginning of 2023 and the Harbolnas Festival 12.12.

2. Double Day Festival

The Twin Date Festival or better known as the Double Day Festival is one of consumers' favorite online shopping moments.

The festival starts at 9.9 and peaks at 12.12, with average order growth increasing 21% annually.

Basically, there are several factors that encourage consumers to shop during the double-day festival, ranging from special price offers, discounts, limited edition products, and exclusive loyalty programs, to consumer fears of missing trends.

3. Pay Day Moment

The payday moment or payday is one of the e-commerce trends that is also popular in Indonesia. On that day there is usually a significant increase in the number of online purchases.

The reason is quite simple. The reason is, that on payday, consumers have more money to spend. In addition, many marketplaces and merchants also offer special promos or discounts on payday.

The next factor is due to consumer habits that tend to delay purchases and wait until payday to buy the desired goods at a cheaper price.

4. Shopping After Work

Online shopping time turns out to also affect the increase in sales in e-commerce. Many consumers shop online while relaxing after work, which is around 8 pm.

You can read consumer patterns and use them as a strategy for managing sales so that you can choose the right promotion time.

5. Variation of Expedition Service

The variety of expedition services with their various choices is also an important factor in driving e-commerce trends.

Expedition services that offer same-day, next-day, COD (Cash on Delivery) delivery), and so on are able to answer consumer needs, such as speed, cost, range, security, and ease of use.

Now, consumers can freely choose the desired expedition service easily and track the delivery status in real time.

6. Maximizing Customer Experience with AR and VR

One of the drawbacks when shopping online is that potential buyers cannot feel, see, or even smell items sold directly. This applies to some products such as food, perfume, household furniture, electronic appliances, or makeup.

To solve this problem, now there is AR or Augmented Reality and VR or Virtual Reality technology that can be found in e-commerce features.

This technology helps potential buyers experience a more real shopping experience. They can view products in more detail, try products virtually, and even simulate placing items in their rooms for furniture and electronics products.

7. Livestreaming 

Livestreaming is one of the popular e-commerce trends because potential customers can interact in real time with sellers. Buyers can ask questions, request product demos, and get a quick response.

Live streaming is also usually packaged interestingly and entertainingly so that buyers don't just shop.

Strategies for Successful Business in E-Commerce

E-commerce has a dynamic market so it requires the right strategy so that your business can achieve success. Check out some strategies that you can implement below.

1. Conducting Data Analysis to Understand Consumer Behavior

After understanding the trend of e-commerce in Indonesia, now you need to learn what strategies are needed to achieve success in doing business in e-commerce.

Data analysis aims to understand in more depth the preferences that each customer has.

You can identify buying patterns, product preferences, consumer behavior, and emerging trends.

This process helps in formulating a more purposeful and effective marketing strategy and understanding what the customer really wants.

2. Collaborate with Strategic Partners

Collaborating with experienced partners can help the business grow rapidly. You can get adequate help and support in carrying out business aspects if you collaborate with partners who have proven knowledge and expertise.

In addition, working with strategic partners also helps expand the network and achieve success more quickly and efficiently.

3. Building a Suitable Strategy Relevant to the E-Commerce Sector

The ever-changing trend of e-commerce gives business actors a deep understanding of the changes that occur in the industry.

These changes include market trends, consumer behavior, the latest technologies, and regulatory changes that affect the e-commerce ecosystem. So, you have to be flexible and adaptive if you want to be successful in this sector.

4. Optimizing the Use of AI and Machine Learning

The presence of AI (Artificial Intelligence) technology and machine learning contribute significantly to business progress in various aspects.

A number of these aspects include increased personalization in the shopping experience, accurate analysis of market trends, as well as the provision of automated customer service.

5. Opening Opportunities to Various Sales Channels

To achieve success in doing business in the e-commerce sector, you need to expand your reach to various channels to reach a wider audience.

You can create official websites, sell on various marketplace platforms, and even hold live streaming.

6. Harnessing the Power of Customer Testimonials

You can actively interact with customers to get testimonials or feedback about the products or services offered.

Positive reviews from customers greatly influence the purchase decisions of potential customers. Showing testimonials from customers can also help strengthen the trust and credibility of your business.

7. Developing an Attractive Loyalty Program

After listening to the e-commerce trends above, you need to note that developing a loyalty program is an efficient strategy to keep customers loyal and encourage them to shop more often.

By focusing on sustainable programs, you can build strong relationships with customers, strengthen emotional bonds, and create deeper connections.

8. Collaborate with Influencer Marketing

Influencers have a relevant influence and a usually much larger following base. . So, working together with influencer marketing will increase visibility and increase the trust of potential consumers in a brand.

Conclusion

Thus the explanation of various e-commerce trends in Indonesia in 2024. In addition to doing the strategy mentioned above, you can also maximize business revenue online by using an SEO strategy for e-commerce.

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