SEO for Financial Conglomerates

Finance has become one of the most profitable business sectors, especially banking, capital markets, insurance, and investment.

Yet, as the digital industry develops, financial service providers like financial conglomerates must adapt rapidly to last in the industry. Many financial conglomerates utilize marketing strategies to boost their organic traffic to gain more revenue. 

This makes Search Engine Optimization or SEO favorable among many businesses, including the financial conglomerates industry. 

This article will lead you to explore the financial conglomerates industry, the challenges that might be encountered, and how SEO can support businesses in this industry. 

 

Overview of Financial Conglomerates Industry

A financial conglomerate is a group or subgroup composed of businesses involved in both the insurance and banking/investment industries.

To govern the financial conglomerate industry, the “Financial Conglomerates Directive” was issued in December 2002. 

As a result, credit institutions, insurance companies, and investment businesses that were part of a financial conglomerate and engaged in a significant amount of cross-sectoral operations over certain criteria were subject to further regulation.

The Directive stipulates that all cross-sector assets in the financial industry must have capital deducted to prevent the double-gearing of own funds. These assets are no longer appropriate to be taken into account for allocating counterbalancing capacity. 

It should be acceptable to monitor risk concentration, evaluate solvency inside the conglomerate, and approve intragroup transactions.

The rules for the additional supervision of financial enterprises within a financial conglomerate were more effectively specified in 2011 by Directive 2011/89/EU, regardless of the underlying legal architecture, in addition to the sector-specific supervision.

The supervisory authorities were encouraged to coordinate with one another, and more coherence was established between the sector-specific objectives. Based on principles learned from the financial crisis, financial conglomerate oversight has generally undergone revisions.

Despite being a profitable industry, financial conglomerates still need comprehensive marketing strategies. In addition, your company will directly compete with big names, such as Saratoga Investama Sedaya Tbk, Charnic Capital Tbk, and Mineral Sumberdaya Mandiri Tbk.

To stand out among other financial conglomerate companies, your company needs effective marketing strategies like SEO. 

Then, how SEO for financial conglomerates can help your company to levitate? Read the details below. 

 

SEO Challenges in Financial Conglomerates and Financial Services

Since financial conglomerates are a type of financial service, they might encounter several challenges in SEO for financial conglomerates. The following are some possible roadblocks for financial conglomerates and financial services SEO:

 

1. A Highly Competitive Culture

It is becoming more difficult to distinguish in the market due to the increasing growth of other bigger businesses. 

Furthermore, when more businesses enter the market, it requires extra effort to raise organic awareness. This implies that the demands of a certain target audience must be met by your content.

 

2. Increased Standards for Content Quality

Since financial content is deemed YMYL, it may have an effect on people's happiness, security, well-being, and financial situation. As a result, you have to  offer excellent content that is truthful, credible, and values-based. To avoid deceiving readers, you must provide content with caution.

Google is hence more cautious while reviewing YMYL sites. When your material appears at the top of a search engine results page (SERP), it means that Google's algorithm has deemed it to be of the highest possible standard. 

 

3. Cost-Prohibitive Resources

Because of the intense competition in the finance sector, several firms are finding it challenging to increase their online presence. As a result, they decide to use sponsored advertising to raise their profile online.

However, sponsored advertising may be very expensive. Furthermore, sponsored advertising only provides temporary advantages. Over time, this will not be beneficial for their company's viability.

 

4. Susceptible to Seasonal Trends

Seasonal trends can affect financial services such as insurance, banking, and investing. Hence, several aspects of business, including the decline in organic website traffic, would be impacted if this occurs. 

 

How Does SEO Help the Financial Conglomerates Industry?

To compete with other businesses online, financial conglomerates need SEO to reach the benefits below:

 

1. Improve Organic Traffic

The first advantage of using SEO for financial conglomerates is that you can target keywords relevant to your business so that you can direct potential active customers looking for the services on offer.

 

2. Boost Online Visibility

If you optimize your website with appropriate SEO efforts, your business can maximize online visibility, making the website easier to find by potential customers in financial sectors.

This will also have an impact on increasing organic traffic on your website which will indirectly maximize business profits in terms of branding and revenue.

 

3. Escalate Long-Term Growth

Unlike paid advertising which only targets short-term goals, SEO can provide satisfying long-term results.

SEO will help financial conglomerates gain credibility in their field so that potential customers trust and prioritize your brand over competitors. Not only that, the optimization process will keep your ranking good in search engines.

As a result, you can maintain the growth and escalate the success in the digital market on an ongoing basis.

 

4. Cost-Effective Marketing Strategies

Running an SEO strategy for your business can save marketing costs better than using paid advertising because when your website has been well-optimized, organic growth will continue to increase due to visits from organic users who find your website easily. This will surely increase the return on investment (ROI) over time.

 

How to Do SEO for Financial Conglomerates?

After knowing the challenges and the advantages of SEO for financial conglomerates, let’s figure out the best SEO practices you can do for your business. 

Below are the SEO practices that you can take note of.

 

1. Extensive Keyword Research

One fundamental step in any SEO plan is conducting keyword research. You must find pertinent terms and phrases that consumers may use to look for financial conglomerates services to implement this plan. 

Additionally, you can locate relevant terms with low competition and large search traffic by using tools like Google Keyword Planner and Sequence Stat. 

Once the desired keywords have been obtained, classify them based on their importance and choose the relevant main and variant keywords.

 

2. Produce SEO-friendly Content

Once you're more confident about the relevant keywords to use, start writing SEO-rich content. You should create trustworthy content because the more credible your content is, the more people rely on it. 

 

3. On-Page Optimization

On-page optimization is the practice of making already-existing parts of a website more search engine-friendly to raise the ranking. 

To do this, you must write engaging meta descriptions for your service and content pages, utilize header tags to organize material more effectively, connect to other pertinent pages on your website, and much more.

 

4. Technical SEO

In addition to making sites more search engine friendly, you should also work on improving the website's technical features to provide consumers with the greatest possible experience. 

It's also important to make sure your company website loads quickly, works well on mobile devices, can be indexed by search engine bots, and undergo routine audits to identify and fix technical issues.

 

5. Build Backlinks

One off-page strategy you may use to boost your website's trustworthiness is to build backlinks. To obtain backlinks on appropriate information, you can produce high-quality content and collaborate with bloggers or reputable media outlets.

You may also provide reliable financial guides and tools so that bloggers, financial advisers, and educational institutions looking for reliable information can connect with you.

 

Grow Your Business with SEO for Financial Conglomerates Now!

There are advantages for your business in using SEO for financial conglomerates. The previously discussed tactics, however, could provide an obstacle for companies as their implementation calls for a specialized workforce.

In this case,  you can entrust it to SEO Services by cmlabs. With the support of its interdisciplinary staff, cmlabs will assist you in putting SEO tactics into practice on your website. 

These techniques may include technical SEO, content creation, or connecting your business with respectable media publications to boost search engine ranks. 

Schedule a meeting with our marketing team and consult your SEO needs now!