SEO for Energy Minerals: Petroleum Refining/Marketing

As the petroleum refining and marketing industry evolves, a comprehensive range of marketing strategies is needed, especially in this era of digitalization. 

With increasing digitalization, having an online presence will certainly help companies survive in a competitive market while reaching a wider audience. 

One way to increase online presence is through Search Engine Optimization or SEO. SEO is considered to be a cost-effective marketing strategy that provides long-term measurable results, making it a good fit for the petroleum refining and marketing industry. 

To learn more about how SEO can help your petroleum refining and marketing business grow, read this article to the end. 

Overview of the Petroleum Refining and Marketing Industry

The petroleum refining industry is an industry that processes crude petroleum into various products such as kerosene, gasoline, or other fuels. 

When petroleum components are refined, they can be sold to various industries for a variety of purposes. That's why the oil refining industry plays an important role in the production and distribution of fuels. 

In addition, Indonesia will produce 31.41 million tons of oil in 2022 and import up to 40.96 million tons. The oil demand will continue to increase to 69.95 million tons by 2022, illustrating the importance of oil in Indonesia. 

Meanwhile, the petroleum marketing industry increases the company's brand awareness and markets crude oil to potential customers. 

The petroleum marketing industry also plays an important role, with the petroleum refining sector relying heavily on the marketing of petroleum products due to the breadth of its audience. 

Therefore, these two industries are inextricably linked. Despite the increasing trend of petroleum demand, it does not mean that the petroleum refining and marketing industry does not need a comprehensive marketing strategy. 

Many large companies in this industry, such as Essa Industries Indonesia Tbk and Super Energy Tbk, or other oil refining and marketing companies, need a strategy to compete digitally. 

One of the best steps that companies in this sector can take is to strengthen their SEO strategies. The following explanation will show you how SEO can increase the online visibility and profits of companies in the energy minerals industry such as petroleum refining/marketing.

Why Does the Oil Refining and Marketing Industry Need SEO? 

The industry needs search engine optimization strategies to stand out from the crowd digitally.  In addition, SEO can help the petroleum refining and marketing industry achieve the following benefits

1. Increase Online Visibility

As mentioned earlier, in this era of digitalization, having online visibility will certainly help businesses reach a wide range of consumers. 

If you optimize your website with SEO, the chances of your website appearing on the first page of search results will be higher, making it easy for potential customers or investors to find the website. 

Increased online visibility will also result in increased organic traffic, maximizing branding and company profits in the energy minerals industry. 

2. Lower Marketing Costs

The second reason why this industry needs SEO is because this marketing strategy is more cost-effective compared to paid advertising.

Although both can catapult a website to the first page of search results, SEO costs less because the process is to properly optimize the website on a regular basis. 

Of course, the process provides results that can be enjoyed in the long run compared to paid advertising which is only short term. 

3. Increase Long Term Growth

As mentioned above, SEO can enhance long-term growth where it will increase the credibility of the business and continue to rank well in search engines. This, of course, has an impact on growth, which can increase significantly and sustainably. 

How to Do SEO for Petroleum Refining and Marketing?

The above benefits can be achieved by implementing a comprehensive SEO strategy. The SEO efforts that you can make for your petroleum refining and marketing business are as follows. 

1. Conduct In-depth Keyword Research

The first thing you can do is conduct keyword research by finding words and phrases that users commonly type into search engines to find information about the industry. 

Some tools you can use are Google Keyword Planner and Sequence Stat. Be sure to target words or phrases that have low competition and high search volume. 

In addition, the keyword must also match the search intent so that it is relevant to the user's intent when typing the keyword into the search engine. 

The keywords obtained must then be grouped according to their topic and relevance. 

2. Create SEO-Friendly Content

The next step is to create SEO-friendly content from the identified keywords. Make sure you create content that fits your business niche. 

Not only that, but the content you create must be of high quality and provide value to the reader. This way, your content and website can appear in high rankings. 

3. Perform On-page Optimization

Next, you can perform on-page optimization, which means optimizing website elements and pages with attractive titles, adding meta descriptions, linking other pages to these pages, and so on. 

4. Checking Technical SEO

After optimizing the website elements and pages, you need to check the technical aspects of the site. 

Make sure the website is in optimal condition with good loading speed, readable by search engine bots, responsive for multiple channels, and audit regularly to check whether there are any problems on the site or not. 

5. Build Reputable Backlinks

In addition to on-page efforts, you also need to implement off-page strategies, one of which is to build reputable backlinks. 

You can do this by working with media or bloggers who have authority to get backlinks on relevant content.

6. Perform Regular Analysis and Evaluation

After making SEO efforts for your website, it is important to conduct regular analysis and evaluation to measure the performance of the website and fix any problems that may arise. 

You can evaluate user behavior, conversion rates, keyword rankings, and so on.

Apply SEO for Oil refining and Marketing Now!

These are the ins and outs of SEO for oil refining and marketing that you can learn. If you are a business player in this industry, SEO will help your business grow rapidly. 

To excel in the digital market, you can use the strategies described above. To ensure that the technical strategy is implemented optimally, trust cmlabs SEO Services. 

The cmlabs multidisciplinary team will help you implement SEO strategies, from keyword research to technical review of the entire SEO process. So you can focus on other business development. 

Schedule a meeting with us and discuss your business needs now!