Expansion of the cmlabs Ecosystem to Enter New Market Segments

In the third quarter of 2024, cmlabs has reached a significant phase in the development of our business ecosystem. Since our inception, cmlabs has been known as a company focused primarily on advanced SEO marketing solutions.

Initially, our services were designed to help clients enhance their online visibility through cutting-edge search engine optimization techniques. However, as the industry has evolved and client needs have become more diverse and complex, we recognize the necessity to adapt and expand our service offerings.

Today, cmlabs is not limited to SEO; we also provide a range of comprehensive digital marketing solutions. We have launched new services that include social media marketing, data analytics, content marketing, and branding strategies, all aimed at helping our clients develop and maintain a strong online presence.

In terms of SEO, cmlabs has also broadened its focus beyond Google, now optimizing for various other search engines such as Bing, Yahoo, and Yandex, as well as major social media platforms like TikTok, Instagram, YouTube, and LinkedIn.

Through this blog, you can learn more about the cmlabs ecosystem and how each solution we offer can help companies maximize their online visibility.

Service Ecosystem at cmlabs

Although cmlabs has only been established for 5 years, our strong ecosystem has enabled us to understand market needs and commit to helping client companies succeed in the digital realm, particularly in search engines.

Before discussing the expansion of the cmlabs ecosystem and the additional services within it, let’s review some of cmlabs' offerings as an SEO company that helps businesses across various sectors and industries grow significantly in search engines. Here’s a closer look:

1. SEO Services

As an end-to-end SEO Service provider, cmlabs integrates data-driven strategic optimization to ensure our clients' businesses appear at the top of relevant search results. Our SEO services aim to enhance the visibility and ranking of our clients' websites in search engines while maximizing their engagement with target audiences.

In this service, we conduct thorough audits, develop comprehensive SEO strategies, and implement optimizations for both on-page and off-page elements.

The comprehensive strategies you can expect when utilizing cmlabs SEO services include:

• Markup Schemes (Recommendations & Procurement)
• Keyword Research
• Content Strategy & Recommendations
• Content & Editorial Calendar
• Multiregional or Bilingual Websites
• Website Overhaul Assistance
• Keyword Position Tracking
• Product Page Recommendations
• Monitoring & Adjustments for Google Algorithm Updates
• Product Page Optimization
• Market Competition Analysis
• Increasing Organic Traffic
• Resolving On-Page Issues, and much more.

With the implementation of various in-depth, data-driven strategies, all our clients have successfully gained more organic exposure, organic traffic, higher quality leads, and significant conversion rates. 

From improving the technical structure of websites to targeting the right keywords, we ensure our clients' websites align with the algorithms of various search engines, including Google, Bing, and Yandex.

By implementing data-driven strategies with us, you can consistently attract organic traffic, reduce paid advertising costs, and obtain higher quality leads. For business owners, ROI (Return on Investment) will also improve over time, providing significant and sustainable profits.

2. Digital Media Buying 

As part of SEO services, cmlabs also offers Digital Media Buying solutions, which include press release distribution and the creation of quality backlinks. This service can enhance brand visibility by showcasing news or company achievements in online publications by leading media outlets.

By obtaining backlinks from authoritative sites, brands can strengthen their website's domain authority, which is an important factor for achieving high rankings in search engines.

3. Writing Services

High-quality content is one of the main drivers of SEO success. At cmlabs, we provide a variety of professional Writing Services that can help build your brand awareness among your target audience. The available writing services at cmlabs include:

• Content Writing
• SEO Writing
• Expert Writing
• Company Press Release
• Website Copywriting
• Social Media Copywriting

In addition to writing services for search engine optimization, cmlabs also offers various other writing services to support clients' digital marketing efforts. All writing services at cmlabs are executed by industry expert teams to ensure relevance to target audiences across different industries. Each writing service has its own advantages and has been carefully curated to meet all the needs of our clients.

Transformation and Expansion of Service Scope at cmlabs

In response to our commitment to continuously provide quality services and adapt to the needs of clients from various industry sectors, cmlabs has decided to expand the scope of services within our ecosystem.

Previously, cmlabs focused solely on providing optimization services within the realm of search engines. Now, we offer additional services from other perspectives to support clients in need.

Currently, our services at cmlabs also include App Store Optimization (ASO) to help enhance the visibility of mobile applications, as well as Data Solutions, a comprehensive solution to assist clients in making optimal use of data.

Below is an overview and details about the new service offerings within the cmlabs ecosystem.

1. ASO Services

cmlabs also offers ASO (Application Store Optimization) services that can help companies optimize their ecosystem and visibility on app store platforms like the Play Store (for Android devices) and the App Store (for iOS devices).

This service is designed to enhance app visibility and increase organic downloads by reviewing several metrics, including:

• App Name
• App Subtitle
• App URL
• App Keywords
• Installations & Engagement
• Reviews & Ratings
• App Updates
• In-App Purchases

The strategies we will implement for ASO services include:

• Optimizing metadata, which encompasses title, subtitle, description, keywords, category, developer name, product, and tags.
• Optimizing store visual elements, such as icons, screenshots, and video previews.
• Enhancing app reviews and ratings, among many others.

ASO Services by cmlabs will be very helpful for companies looking to launch applications on both the Play Store and App Store. The benefits of using ASO Services by cmlabs include:

• With ASO strategies from cmlabs, the applications developed by your company will be easier to find by target users on the Play Store.
• ASO can help drive organic download growth without relying on paid advertising.
• By optimizing descriptions and responding to reviews, this service also helps improve the app's image in the eyes of users.
• Compared to other digital marketing strategies like paid advertising, ASO is a relatively cost-effective approach for the long term.

2. Beyond SEO - Data Solutions

In addition to SEO and ASO, cmlabs also offers Data Solutions services designed to help companies understand, manage, and effectively utilize their data. The services we offer include:

• Data Integration: Integrating data from various sources to create a unified view, allowing for deeper data visualization and learning.
• Data Analysis: In-depth analysis of data for better decision-making.
• Data Visualization: Presenting data from a data warehouse in graphical forms that are easy to understand, enhancing business comprehension.
• Data Processing: Optimizing and cleaning data to ensure accuracy and efficiency in data handling.
• Data Governance: Implementing standards and policies for data integrity, security, and appropriate usage.

Optimization of Brand Ecosystem Under cmlabs

Two brands under the cmlabs ecosystem, Sequence and VISUWISU, have also undergone significant positive transformations. These transformations are designed to provide more effective solutions for companies across various industries.

Sequence, which previously focused on providing SEO support tools, is now offering a range of services to meet the needs of companies in the technology sector.

Meanwhile, VISUWISU now offers a creative approach to visual marketing, allowing companies to convey their messages in more engaging and innovative ways. Read more below.

Sequence - Technology Company

Evolving from a brand that previously focused solely on SEO, Sequence is now a software powerhouse under PT Statistik Hasil Pencarian, providing software and consulting services, as well as products that support marketing technology (MarTech) activities at the enterprise level.

Through the integration of efficient and innovative technology solutions, Sequence helps companies maximize their technical capabilities, enhance competitiveness, and open greater business growth opportunities in an increasingly competitive digital era.

With a two-year trial period and a combined team experience of up to ten years, Sequence is ready to support companies' digital transformations. Some of the services offered by Sequence include:

A. Technical Solution

Sequence offers several services in technical solutions to support digital business growth, including Software Development, Technical Consultancies, and Quality Control and Maintenance. Here’s a brief explanation of each:

• Software Development: A service specifically designed for digital business needs. We help businesses create internal applications, e-commerce platforms, and fully customized web solutions that align with their business goals.
• Technical Consultancies: Services aimed at assisting businesses in identifying and solving technical challenges, as well as leveraging technology to drive innovation and efficiency.
• Quality Control and Maintenance: We ensure that the company’s software and digital ecosystem function effectively. This service includes regular testing and preventive maintenance to maintain system performance.

B. Product & Marketing Tools

Sequence also offers several products that can help businesses monitor their SEO projects to achieve their objectives, including:

• STAT: A tool that helps SEO projects monitor and automatically optimize websites.
• Media Monitoring: A tool for tracking sentiment and brand mentions from major media outlets.
• SEO Tools: Additional tools that assist in website exploration and content writing for SEO purposes.

VISUWISU - Design Subscription Apps

VISUWISU is part of the cmlabs ecosystem that focuses on connecting freelancers in the creative field with quality skills to support various branding needs and creative assets required by its clients. VISUWISU is designed to help companies build and strengthen their branding through comprehensive creative solutions.

VISUWISU offers a variety of creative services, including:

• Website Design
• Email Design
• Presentation Design
• Illustrations
• Print, Packaging & Merch
• Video Production
• Motion Design
• Branding & Visual Identity
• Social Media Organic & Ads
• eBook & Digital Report
• Creative Development

cmlabs Now Ready to Reach the Southeast Asian Market and Beyond

In line with our initial plan for the first quarter of 2024, cmlabs is committed to reaching enterprise clients internationally, with a primary focus on Southeast Asia. By the fourth quarter of this year, we have secured several potential clients from various countries outside Indonesia, demonstrating our readiness to serve the global market.

At its core, one of the fundamental reasons for this transformation and expansion of our ecosystem is to ensure that cmlabs and the various brands within our ecosystem can meet all the needs related to services, methodologies, products, and tools required by businesses to succeed in the digital realm.

This overview of the cmlabs ecosystem highlights how it can assist companies across various sectors in dominating their industries. With this phased approach, the cmlabs ecosystem can support businesses from the initial stages to becoming leaders in their respective industries.