Content writing is the process of writing and editing through various platforms including website, social media content, audio-video report. It also several times includes the press release and printed media publication. Obviously, content writing requires comprehensive writing skills. Content writers are also required to be able to adapt to writing qualified content on various platforms.
Content writing typically relates to digital marketing and usually deals with copywriting. The basic difference between copywriting and content writing lays in its purpose and goal. Copywriting is naturally aimed to support marketing activities. Whereas, content writing has a wider scope such as sharing inspirations through writing a good article, improving brand awareness by creating SEO friendly articles, and also not limited to purely marketing.
In this article, the discussion will focus on the guidance to write an excellent, attractive, and SEO friendly article. The following guidance will also useful for you to understand the stages of writing articles from pre-production to advanced optimization stage.
Here are the stages you can follow to write an acceptable article especially for potential content marketing purposes:
Before writing an article, we need to get a creative brief. The brief is a ground concept that stands as the foundation of writing content including written content, design, etc. A brief is usually given in a soft file containing various information about the specification of the products, target market, and other private data. In order to write a good article, you are required to understand the brief thoroughly to produce a satisfactory and qualified result.
It is essential to do research in order to learn the trend and understand the target market as well as the segmentation. In terms of understanding the audience target, the marketing and copywriting expert, Mark Shaw, suggests observing the demand of the target market which significantly determines the chosen method and approach.
Therefore, research holds a vital role before writing content. The research method to analyze the target market can be conducted online as well as through a direct interview if it is necessary.
The out of the box content writing would not only create an attachment with consumers, but also would send an impression that it is unique and more informative. When the uniqueness of copywriting focus on the choice of the words, the content writing should emphasize the choice of the themes and ideas.
The parameter of unique content writing lays to what extend it informs, inspires, and attracts the consumers’ curiosity toward the products or services. The unique ideas should be reinforced by an attractive headline or title. There are several tips to create an attractive headline:
Try to apply those tips to create an attractive headline and adjust it with your own writing style.
After creating unique content and attractive headline, the next thing is the use of clear-cut languages. A good article will make sure the clarity of languages and prevent the use of flowery words. It is important since it will determine the comfortability of readers to comprehend the messages. You need to make sure that readers will not stop reading before acting the expected goal of the article.
Related to this case, Sugarman illustrates that the goal of writing the first sentence is to attract readers to keep reading the second sentence, and the next. It is important to maintain readers’ interest to read the whole content.
One of the evaluation method is by making sure the bounce rate, users’ average visit duration, and the other traffic website indicators. We advise you to manage a consultation with SEO experts to understand the relationship of content with your traffic website. It will help you to be confident with your content performance as well as know what you need to improve in order to make it ranks first in search engines.
Not only a clear sentence, but a good article also requires a clear main idea. The integrity of ideas is also useful to make the content more structured. In order to produce an SEO friendly content, spelling and the wholeness of sentences will determine the readability of content.
This process also shows a clear difference between copywriting and content writing considered from the length of copy and structure. These language elements will create a great influence to the article’s performance from the perspective of SEO. Further explanation will be discussed in the next point about the basic of creating SEO friendly articles.
It is common knowledge that Search Engine Optimization will allow content to stand in a certain rank in search engines only if optimization has been conducted successfully. Creating a SEO friendly content is the fundamental job of a content writer who focuses on marketing content.
Regarding this point, we have discussed about SEO Content Writing including its tips, examples, and optimization.
The process of creating SEO friendly articles started from the pre-production to the after-production article. Ideally, research of trends, target markets, and competitors should be conducted before the writing process starts. It is important to know the writing style and tone needed in the writing.
In the writing process, make sure that it is well organized and structured. The SEO friendly article ideally started from 1000 words at length.
Finish writing the article, there are a series of steps to optimize the SEO that you need to consult with SEO experts to know the detail of SEO optimization process.
Even though many people say that SEO optimization is a technical process, but it does not eventually deal with keyword and monitor the traffic. Producing an SEO-friendly article requires a long structured process involving SEO experts to achieve the maximum results.
It is so because the SEO optimization needs a comprehensive understanding of both technical and non-technical including the skill to assess the worth of articles and other related things.
When you read online articles, sometimes you found several words that will direct you to the other pages. This is an example of the implementation of different types of links for content writing in the blog. The following are the types of links you need to know
The external link especially backlink is trusted beneficial for improving our website reputation. Logically speaking, by having those links, it shows that our content has been acknowledged by external sources.
Understanding the types of links will help you to decide which link you need to optimize in certain conditions. A link has an important role since it is one of the SEO optimizations. In addition, it is also essential for you to know the SEO terms that we have summarized in SEO Terms.
The more natural a message will be more acceptable for people. It can be achieved by maintaining the voice and speech style in content writing. Mark Shaw cites this as “reader’s language”. Several times, look back to the characteristics of targetted consumers. When you have Millenials or Gen Z as your target market, try to keep updated to the popular terms to be used within the content elements. This market has a range of ages that are sensitive to the use of terms. It will affect their perspective toward the surrounding brands.
In order to produce a good, qualified, interesting, as well as SEO friendly content, enough experience is really needed. However, we believe that by having a maximum effort in content production, your business website will continuously develop and attract abundant traffic. We offer you a consultation by chat or mobile contact, and grab a special offer of SEO Package for Enterprise now!
Bukan merupakan suatu rahasia jika menulis, utamanya menulis konten SEO, merupakan aktivitas yang memerlukan atensi khusus untuk mewujudkan konten yang baik.
Dari pembahasan diatas, kami merangkum beberapa hal fundamental dalam menulis konten SEO. Beberapa hal ini berkaitan dengan: pemahaman terhadap creative brief, pembacaan niche dan target market, penggunaan bahasa, dan optimasi teknis SEO.