Hendi Arsanto

Area of Expertise

Develop and implement integrated marketing strategies for internal campaigns, ensuring alignment between business objectives, audience needs, and performance goals. Manage internal communication initiatives, including newsletter programs, to strengthen brand engagement and awareness. Oversee paid media activities across Google Ads and Meta Ads, covering campaign planning, audience targeting, budget management, optimization, and performance analysis. Provide strategic PPC advertising support for cmlabs clients through Google Ads (SEM), Meta Ads, and TikTok Ads. Currently focused on healthcare-related accounts, particularly in the dental and eye care sectors, while maintaining experience across a diverse range of industries.