OCBC NISP, market leader on Banking
Written by cmlabs, May 20, 2022
About the Client
OCBC NISP is one of the banks in Indonesia with a financial niche. The collaboration between cmlabs and OCBC NISP has been going on since the end of 2020. Besides providing SEO consulting services, cmlabs provides 60 articles per month. 3 articles are published on a daily basis
Gain 350% traffic increase in 11 months and become the #1 market leader in banking niche in Google Search Engine
The number of queries above increases organic traffic by 7.1%
To stay updated on the developments in this collaboration, cmlabs conducted several reports related to SEO implementation. Weekly reports are conducted to provide an overview of the previous performance, editorial plans, and current project status. As for the monthly report, cmlabs team will deliver the results of last month's performance.
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Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines
|SEO Items, Mandatory|
|Gain organic traffic||
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In some businesses, searches through search engines like Google, Bing, and yahoo are really high. Even with just a 3% market capture available in his niche through search engines, a company can stand strong. So understanding this objective is so important and the most basic of organic marketing. For example:
SEO is not appropriate for the following company like: Gojek, Grab, Mining, etc!
Some business sectors have large and complex markets, marketing activities can be so complex and broad. At some point, big companies need Content Marketing activities (we call them SEO campaigns) to get awareness through mass media and online publishers in a country. Considering this activity required a more budget, you need a comprehensive strategy and it must be designed carefully.
Learn how to choose SEO company or agency to help your business on cmlabs Blog!
|Organic market share||
When the company has targeted thousands of keywords, then our discussion will continue to market dominance in a particular business niche on search engines like Google or Bing. If your company is already here, then cmlabs will be the right SEO friend for your business. We really understand if your company's position compared to direct or search competitors is so important, and we will help make your company get a percentage share according to the company's OKR.
|Enrich search results||
For some companies, this objective may be just a complement to the search results. However for us this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you maximize does not directly impact organic visits, but overall it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.
|Fix on-page issue||
It is becoming a common problem and perhaps some company executives have the wrong priorities. We agree that technical matters are important, but you have to consider other factors such as keyword clustering and the planning of the website. It is a big team collaboration, so the SEO specialist is not right to bear the technical burden alone.
|Get on leaderboard||
This objective has not been widely understood by the enterprise. Generally, our specialists (before joining cmlabs) help multinational companies with this objective. Simply put, a market volume will be evaluated and analyzed. So that we will know what percentage of the market we have captured, this is indirectly related to the point of Organic Market Share (which we have shown earlier). But when the company has arrived at this objective, at least the keywords you are targeting are tens of thousands and the optimization scale is for large markets such as countries.
|Increase ranking distribution||
Close the discussion in the previous line, this is an optimization option and an objective at a high level of SEO. This job requires a comprehensive plan and strategy. It also requires advanced planning and a precise design.