What Is SEO Management? 7 Ways to Boost Your Website

Managing SEO isn't just about implementing those technical challenges and making your website rank higher; it also involves continuously analyzing and refining strategies to keep up with changing algorithms and user behavior. 

In this article, we explore more of what SEO management is, why it’s needed for businesses, and how a good SEO strategy can help elevate a brand in the digital world.

What Is SEO Management?

Website SEO management is a process that involves implementing both on-site and off-site search engine optimization techniques to enhance a website’s organic search visibility. 

Typically, this task is performed by an agency or consultant who follows best practices, delivers safe and sustainable SEO strategies, and does updates in line with the latest search engine algorithm changes.

Sometimes, an internal marketing team handles SEO, but due to the specialized skills and knowledge required, it’s often outsourced to external companies with the necessary expertise and tools.

What Are The Key Points in the SEO Management Process?

After you understand what is SEO management, now’s time for you to know the what are the things carried out in the process. Here are some of them: 

1. Initial Website Audit

Before creating an organic marketing strategy, it’s important to set a starting point. An initial website audit helps an SEO agency understand what needs to be improved to boost organic traffic. This audit reviews current website metrics, traffic, history, keyword targeting, and market positioning.

2. Industry Research

A successful SEO campaign starts with thorough industry research to identify competitors and attract relevant users. 

Understanding the market and competitors' strategies allows for creating an informed SEO plan that reduces the time and effort needed to achieve results.

3. Keyword Research

Arguably the most crucial step, keyword research involves differentiating between informational, navigational, and transactional search terms and analyzing how competitors target these terms. 

An SEO manager should identify which pages will target which keywords and understand key concepts like keyword cannibalization, density, and intent.

4. On-Site Content

On-site content is vital, accounting for about 50% of organic search rankings. It includes the informational and transactional pages on a website that attract relevant, motivated traffic. 

Therefore, keyword research guides the creation of on-site content, which can help avoid common mistakes like keyword cannibalization and over-optimization.

5. Technical Optimization

Technical SEO ensures a website’s accessibility, usability, and crawl ability which are essential for appearing in search engines and providing a good user experience. 

These technical aspects often require advanced technical skills to address aspects like URL structure, structured data, duplicate content, redirects, and sitemaps.

6. Backlinks

Backlinks, or external links, serve as trust signals for search engines. When reputable websites link to a page, it indicates that the content is valuable. 

Currently, backlinks contribute to about 40% of the SEO ranking algorithm, playing a critical role in ranking competitive keywords.

7. Content Marketing

An ongoing aspect of successful SEO, content marketing, closely tied to keyword research, aims to attract high-quality traffic and support transactional landing pages. 

Effective content marketing helps diversify web traffic and build trust with search engines by positioning the website as a thought leader.

8. Reporting

Regular reporting is needed for effective SEO and website management, providing insights into key performance metrics like competitor performance, organic clicks, impressions, bounce rate, and growth over time. Reports are customized to align with specific SEO goals.

SEO On-Page Management

The next one on what is SEO management is to understand on-page management. On-page focuses on optimizing web pages to rank higher for targeted keywords. 

This management is usually an ongoing process, involving the regular creation of content to target various keywords and search queries.

Moreover, on-site SEO is sometimes mistakenly grouped with technical SEO, but they are distinct. Technical SEO issues are typically identified by an SEO professional and implemented with the help of a web development specialist. 

On-site SEO, however, is fully managed by an SEO professional who strategizes to target specific search terms.

SEO Off-Page Management

Another one on what is SEO management is Off-site SEO. This management involves factors outside the website that affect search engine rankings. Approximately 40% of a website’s ranking is influenced by off-site elements that build authority and trust. 

Backlinks are central to off-site SEO, significantly impacting rankings for competitive keywords. Each backlink acts as a trust signal, indicating the linked content’s value to search engines.

7 Ways to Elevate Your SEO Management

To understand more about what is SEO management, here are 5 ways you can do to elevate your management:

1. Align SEO with Business Goals

First things first, your management has to tie into your business goals. To align SEO with business goals, identify your objectives, for instance; boost product sales through keyword research, build brand presence with industry-specific keywords and blog posts, generate local leads by optimizing service pages and using local SEO tactics, and many more.

2. Conduct Thorough Keyword Research

Before you start writing content, figure out what words and phrases your audience is using. 

You can use many keyword tools to help you understand what people are searching for, how competitive those keywords are, and where your opportunities lie.

Long-tail keywords (three to four-word phrases) can be more beneficial because they often have less competition and clearer search intent.

3. Optimize Website Structure and User Experience

Search engines love a well-structured website with a smooth user experience. So, make sure your site is mobile-friendly.

When it comes to your website structure, think about elements of technical SEO to ensure your site is easy for search engines to crawl and index. If you’re handling this yourself, focus on:

• Site speed and performance.
• Mobile Optimization.
• Setting up XML sitemaps and robots.txt.
• Fixing crawl errors.
• Adding structured data markups.

4. Create High-Quality, SEO-Optimized Content

One of the best ways to climb the search rankings is by delivering high-quality, relevant content that answers popular search queries. 

So, you need to check out the competition, what other sites in your industry are writing about, and find a way to add your unique perspective.

You can also update your old content. Revisit your older blog posts to ensure they’re still accurate and relevant. Sometimes a little refresh can boost your search performance.

5. Build Off-Page SEO with Backlink Outreach

Getting quality backlinks from reputable sites in your industry is crucial. It boosts your site’s credibility with both search engines and your audience. 

Remember, one high-quality link is better than dozens of low-quality ones.

6. Monitor Performance

You can’t improve what you don’t measure. So, it’s better to check your SEO performance regularly to spot areas for improvement. You can also use tools to track key metrics like organic traffic, bounce rates, conversions, and keyword rankings.

7. Keep Up with SEO News

SEO is always evolving, so staying updated is crucial. Thus, you need to make sure to follow reliable sources to keep up with the latest trends and best practices of SEO.

Conclusion

That is all about SEO management. In conclusion, good management is key to a successful online marketing strategy. 

By getting the hang of what SEO management is, businesses can boost their online visibility and attract more organic traffic.

If you are considering using an SEO management service, you can try SEO Services by cmlabs to boost your website's performance. We can assist you in many ways—from keyword research to content optimization and site audits.

Contact our team today and find out how we can help manage your SEO needs!