Search Engine Market Share United States: Who's Dominating?

What is the search engine market share United States? There are many search engine platform providers competing for dominance in the US, each offering unique features and functionalities to attract users.

People would most likely think of Google when talking about search engine optimization.  As the dominant player, Google has surely revolutionized how we access information online. But, what about other search engines?

This article will help you discover what is the most used search engine in the US followed by each of their statistics, features, and strengths.

Search Engines Market Share Overview

According to StatCounter Global Stats, here are some statistics that highlight how search engines are distributed across the global digital landscape:

• In January 2024, Google dominated 91.47% global search engine market share.
• Baidu holds 61.11% of the search engine market share in China as of January 2024.
• People mostly use their mobile devices, as 95.32% of users access Google using their mobile devices for searches.
• In Russia, users predominantly use two search engines: Yandex and Google.

Search Engine Market Share United States

Let’s unveil the overall search engine market share United States and examine how it varies across different platforms, regions, countries, or globally.

1. Google

Google was officially launched by Larry Page and Sergey Brin in 1998, and it has now become one of the most widely used search engines globally. 

This platform offers a diverse range of services beyond just search. You can find that Google is also providing various supporting technologies, such as:

• Search advertising (Google Ads).
• Software platforms (e.g. Google Workspace, Gmail, Hangout, etc.).
• Internet infrastructure (e.g. Google Cloud).
• Self-driving cars project (e.g. Waymo).
• Productivity tools (e.g. Google Docs, Google Meet, Google Sheets, Google Slides, etc.).

Over the years, Google has continuously evolved its search algorithms to deliver more accurate and personalized results, making it the go-to choice for millions of users worldwide.

Number of searches: As of January 2024, Google has supported 8.5 billion searches every day, which is equivalent to 99,000 searches per second.

Market share: As of the latest statistics, Google maintains a dominant position in the search engine market share United States with 87.48% ahead of Bing, Yahoo, and others.

Annual revenue: Google showed steady growth and resilience across all quarters in 2023 which amounted to an impressive $307.4 billion in revenue.

2. Microsoft Bing

In 2009, a significant shift occurred in the digital landscape when Microsoft unveiled its new search engine, Bing, as the successor to Windows Live Search and MSN Search.

In 2010, Bing began powering Yahoo's search results. It also built a partnership with Facebook in the same year to integrate personalized search results by leveraging Facebook's social data. 

Number of searches: As of 2023, Microsoft Bing has 100 million daily active users and can provide answers to 13.9 billion searches per month. 

Market share: Microsoft Bing holds a substantial market share United States at 7.85%, closely trailing behind Google.

Annual revenue: Microsoft successfully earned $12.21 from Bing search and increased its ads revenue by 8% throughout 2023.

3. Yahoo

You must know that Yahoo was once seen as the king of search engines before Google became the giant it is today.

Yahoo was founded in 1994 by Jerry Yang and David Filo, two Stanford University students. As the internet grew, so did Yahoo. 

Back in the early days, people would go to Yahoo to search for information, check their emails, read news, and even chat with others.

Before Gmail came along, Yahoo Mail was one of the most widely used email services on the internet. Now, let’s see the search engine market share United States owned by Yahoo below:

Number of searches: Yahoo managed to process 2.75 billion searches per month which is equivalent to 33 billion annually.

Market share: Yahoo holds its market share in the United States at 2.34%, placed in the third position after Google and Bing.

Annual revenue: According to its latest financial report, Yahoo's annual revenue for the initial half of 2023 experienced a notable increase of +16.7%, reaching a total of €518.7 million.

4. Baidu

Baidu is the Chinese search engine that holds a modest global market share of 0.44%. In China, however, Baidu dominates the search engine market by a considerable margin.

This search engine was founded in 2000 by Robert Li and Eric Xu and is headquartered in Beijing’s Haidan district.

Li and Xu initially launched Baidu as a standalone website fueled by $1.2 million in funding from notable venture capital entities, Integrity Partners and Peninsula Capital. Here are some of its statistics.

User base: As of September 2023, Baidu recorded around 663 million monthly active users.

Market share: In China, Baidu holds a dominant position, boasting an impressive market share of 61.11%. 

Annual revenue: Baidu's latest financial reports reveal a significant revenue figure of $18.83 billion, indicating the company's performance in 2023. 

5. Yandex 

Yandex is a Russian search engine officially launched in 1997 by Arkady Volozh and Ilya Segalovich. 

This search engine precisely focuses on several areas, like Ukraine, Kazakhstan, Belarus, Uzbekistan, and Turkiye. Let’s discover the search engine market share United States for Yandex.

Market share: Among search engines in the US, Yandex boasts a market share of 0.17%.

Annual revenue: As a Russian tech giant, Yandex amounted to approximately 107 billion Russian rubles in 2023, highlighting an increase of 69% from the previous year.

6. DuckDuckGo

In 2008, DuckDuckGo made its entry as another search engine platform. It was founded by Gabriel Weinberg who aimed to differentiate DuckDuckGo by prioritizing user privacy, while other search engines only keep your information if you use incognito mode.

Number of searches: DuckDuckGo managed to process more than 3 billion searches from approximately 100 million users.

Market share: As of January 2024, DuckDuckGo holds a 1.87% share of the search engine market United States.

Annual revenue: While DuckDuckGo is a private company and doesn't publicly disclose its financials, its annual revenue is estimated to be $45.2M. 

Search Engine Market Share Statistic by Platform

Here are some statistics on search engine market shares United States based on the platforms used.

Notes: The data was taken from Jan 2023–Jan 2024 (StatCounter Global Stats).

Mobile Devices

Desktop

Tablet

Search Engine Market Share by Country

Now that you know the most used platform to search for information online, you may be curious about what is the most used search engine in several countries. If so, read the table below.

That was the complete explanation of some most used search engines and their significance in today's digital landscape. 

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