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Last updated by cmlabs at May 17, 2024

cmlabs case study Prospeku

SEO Data

Organic Traffic Growth
Organic Keywords Captured
Ranking Distribution
Keywords & Ranking:

Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.

Key Takeaways

  • Prospeku underwent several challenges at the beginning of the collaboration with cmlabs, including technical problems on the website and the needs of writers in the property and legal fields.
  • To face this challenge, the cmlabs team collaborated with the developer team to improve the website and a team of property business experts to increase the accuracy of the information in the articles.
  • These efforts produced significant results, where Prospeku's website traffic increased by 10962%.

About the Client

Prospeku is a trusted property agent operating in property listing management, property business, and property marketing. Prospeku provides services for individuals who want to sell their homes and property agent offices who want to monitor agent performance. Prospeku has been collaborating with cmlabs since January 2021. Follow the journey of Prospeku and cmlabs collaboration below.


Services Taken

  • Traffic projection
  • Keyword research
  • Content strategy & recommendation
  • Technical SEO
  • and many more
See details
  • Weekly/monthly editorial content
  • Page title, meta description, suggestion
  • Outlining & content planning
  • Search snippet enablement
  • and many more
See details

Obstacle We Encountred

Technical Issues

At the beginning of the collaboration with cmlabs, the Prospeku website had many technical issues, so they needed to be addressed with SEO knowledge and developer support.

Required Writers with Appropriate Areas of Expertise

Because Prospeku operates in the property and legal fields, Prospeku required content writers who have knowledge and expertise in these areas.

Our Best SEOlution

Technical Issues

To address technical issues, we provided developer support and collaborate with the SEO team.

Required Writers with Appropriate Areas of Expertise

To face this challenge, the cmlabs content writing team collaborates with experts in the property business to increase the credibility of information in the article.

Organic Achievements

Website Traffic Growth

After collaborating with cmlabs for organic traffic management, the official Prospeku website met satisfactory improvements. Until April 2023, organic traffic on the Prospeku site was recorded at 10962%.

Figure 1: Prospeku experienced an increase in organic traffic of 10962%.

Business Achievements

Increased Quantity of Prospective Clients through a High Number of Active Users

As one of the companies in the real estate industry, the high number of active users on the Prospeku website has positively impacted the increase in the number of potential clients who are aware of Prospeku's products, both on an individual and business level.

SEO Data

Rank Distribution

Propeku consistently achieved rank distribution within the top 3 and top 10 positions, attributed to optimization efforts and content pillars focused on those keywords.

Organic Traffics Growth

By focusing on high-volume and business-relevant keywords, Prospeku successfully increased organic traffic by 10962%. The cmlabs team also prioritized creating content pillars aligned with Prospeku's business and enhancing the topical authority of high-volume keywords to maintain top 10 rankings.

Organic Keyword Captured

Prospeku captured over 65 thousand organic keywords due to the cmlabs team's efforts in maintaining high search volume keywords and variant keywords positioned at the top of Google.

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Magnify Your Chances of Success Like Prospeku

Prospeku managed to get a satisfactory increase in traffic with us. You can also grow like Prospeku. Simply provide us with information about your business needs by filling in the form below.

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Learn How to Set Your SEO Objective!

Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines

In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:

  • Travel & transportation
  • E-commerce
  • Financial inclusion & services
  • News or online publisher
  • Property
  • Automotive
  • else.

To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:

  • Optimize for local search with keywords targeting specific destinations, landmarks, and niche-related terms.
  • Create comprehensive articles to attract a target audience.
  • Focus on optimizing product pages with descriptive titles, meta descriptions, and keyword-rich content.
  • Implement structured data markup to enhance search engine visibility for products.
  • Generate user-generated content such as reviews and ratings to improve credibility and SEO.
  • Target long-tail keywords that address the specific needs or concerns of your target audience.
  • Build authoritative backlinks from reputable websites and publications.

Some business sectors have large and complex markets, making the marketing activities intricate and imprecise. In this case, big companies need to conduct comprehensive content marketing activities, specifically SEO campaigns, to get awareness through mass media and online publishers in a country. Considering this activity requires a larger budget, you need a comprehensive and well-designed strategy.

Learn how to choose an SEO company or agency to support your business on cmlabs Blog!

When your company has targeted thousands of keywords, the next step is building market dominance in particular business niches on search engines. To do so, working with cmlabs is a prudent move as we understand your company's position compared to direct or search competitors is vital. Additionally, we will help you to make your company get a percentage share based on the company's OKR.

For some SEO companies, enriching search results is just complementary, a standard practice without much thought or strategy. However, for us, this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you build up does not directly impact organic visits, but overall, it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.

On-page issues are becoming a common problem, yet some company executives have the wrong priorities. We agree that technical matters are important, but other factors like keyword clustering and website planning must also be considered. This will be a big team collaboration so we will handle the technical issue together.

Getting on the leaderboard is important, but not all enterprises understand it. To climb on the leaderboard, you need an extensive analysis and evaluation of market volume. This approach will help you figure out how much percentage of the market we captured.

Even though ascending the leaderboard does not relate to organic market share, at least you have targeted tens of thousands of keywords with a larger optimization scale, such as the nation scale.

Increasing ranking distribution is an advanced optimization option and also one of the most crucial SEO objectives. This strategy requires a comprehensive strategy, avant-garde planning, and a precise design.

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