SEO for Accountants: 10 Strategies to Attract Clients

In today's competitive accounting industry, understanding SEO to boost your website visibility in local searches has become an important part. SEO practices can be beneficial for accounting firms to expand their presence and drive more revenue.

This guide will discuss the role of SEO for accountants and its strategies which can elevate your business visibility to your audience.

What Is SEO for Accountants?

Imagine yourself as an accountant with tons of experience and invaluable client recommendations. However, for some reason, you are still not receiving new business regularly. 

This is where SEO (Search Engine Optimisation) can be helpful. SEO for accountants helps bring your practice to the first page of Google search results when someone searches for accounting services. 

It can increase your online presence, driving more traffic to your website, which means more clients at the end of the day. Moreover, SEO targets clients who are already searching for you, making it one of the most powerful marketing tactics available for accounting firms today.

Why Accounting Firms Need SEO? 

Here are some reasons why your accounting firm needs comprehensive SEO strategies:

• SEO helps accounting firms be more visible to potential clients actively searching for accounting services.
• By optimizing for specific keywords relevant to accounting services, firms can attract clients who are specifically looking for those services.
• A higher search engine ranking often translates to higher credibility and trustworthiness.
• SEO can help local accounting firms rank well in local searches to attract clients in a particular geographical area.
• Unlike paid advertising, which stops generating leads once the budget is exhausted, SEO can provide long-term benefits and continued traffic over time.

How Do Accounting Firms Benefit from SEO?

With the prevalence of search engines, nowadays people search online before making decisions, including which accounting firm to hire. If your firm doesn’t appear in search engines, for them, it is hard to be noticed by them.

SEO for accounting firms not only increases your visibility but also lends credibility. The more your firm appears at the top of search results, the better you look to potential clients as a subject-matter expert who knows what they’re doing.

Therefore, SEO isn’t just about getting traffic to your website—it’s about getting the right traffic. By optimising your site with relevant keywords and content, you attract visitors interested in accounting services, increasing the likelihood that they’ll become clients. 

A well-optimised site provides users with an enjoyable experience, making it more likely they’ll stay longer, explore your services, and contact you.

10 SEO for Accountant Strategies

Here are the SEO strategies needed to improve your accounting firm website’s performance:

1. Set Up Business on Google Business Profile

First things first: if you haven’t already, claim your Google Business Profile. This is a crucial step because it helps your firm appear in local searches, like “accountants near me.” 

You also have to check that all your information is accurate, such as address, phone number, business hours, and services. This simple setup helps potential clients to easily find and contact you.

2. Write a Quality Content

Your website’s content is the backbone of your SEO strategy. Write informative and engaging blog posts, articles, and guides that answer common questions potential clients might have. 

For instance, you could write about tax-saving strategies for small businesses or explain the latest changes in tax laws. The goal is to provide value and demonstrate your expertise, which improves your SEO and also builds trust with your audience.

3. Research Relevant Keywords to Your Industry

Keywords are the terms people type into search engines when looking for services like yours. 

You can do research and use relevant SEO keywords for accountants, such as “tax accountant for small business” or “CPA services near me”, which helps align your content with what potential clients are searching for.

Moreover, tools like Google Keyword Planner or others can help you identify the best keywords to target.

4. Get Backlinks

Backlinks are links from other sites to your site, and they're a powerful factor in SEO. When respectable sites link to your content, it shows search engines that your site is trustworthy and authoritative. 

You can earn backlinks by submitting articles to industry publications, partnering with local businesses, or getting listed in online directories.

5. Write a Guest Blog Post

Guest blogging is a great way to build links and establish your authority. You can write a blog post for a reputable site in accounting or finance. This way, it will reach a broader audience and create valuable links to your site.

Be sure to choose topics that showcase your expertise and are relevant to the audience of the site you’re guest posting on.

6. Insert Some Internal Links

Internal links are links that connect one page of your website to another. It helps search engines understand your site’s structure and can also keep visitors engaged by directing them to more of your content. 

For example, if you have a blog post on tax tips, you could link to another article on your site that explains how to choose the right tax software.

7. Optimise Existing Content

It’s not enough to just create content, you need to keep it updated and optimised. You can review your existing blog posts and web pages to check whether they include relevant keywords, are easy to read, and provide up-to-date information. 

Also, you can add new content to older posts to keep them fresh and valuable to readers.

8. Fix Meta Description

Meta descriptions are the brief summaries that appear below your site’s URL in search engine results. It might seem small, but it plays a big role in whether someone clicks on your link. 

Create meta descriptions that are clear, concise, and include relevant keywords. It should give potential visitors a compelling reason to click through to your site.

9. Improve User Experience

Websites that provide a good user experience are favoured by search engines like Google. This means that your site should load quickly, be easy to navigate, and look good on mobile devices. 

If your site is difficult to use or slow to load, visitors are likely to leave quickly, which can hurt your SEO ranking. Therefore, you should regularly test your site’s performance and make improvements as needed.

10. Get Google Reviews

Positive reviews not only build your firm’s reputation but also improve your local SEO. You can ask satisfied clients to leave reviews on your Google Business Profile. 

The more positive reviews you have, the higher your firm is likely to rank in local search results. Plus, reviews provide valuable feedback that can help you improve your services.

In conclusion, incorporating SEO strategies for accounting firms can give marketing a big boost. These specialised SEO for accountants techniques can help accountants make the most of their online presence for the right search terms and create top-quality local content

Therefore, think about using SEO Services by cmlabs as your accounting firm's SEO provider. You'll get the best practices, a strong online reputation, and more traffic to your business. 

By teaming up with cmlabs, you can get tailored SEO solutions like website content optimisation, keyword research, backlink building, and more.

Find out what SEO Services by cmlabs can do for your accounting firms by reaching out to our marketing team immediately!