Malaysia Market Trends 2024: 7 Top Products to Sell Online

E-commerce has become a popular business in Malaysia. In fact, there were 33.47 million internet users in Malaysia, making online businesses like e-commerce preferred by Malaysians. Therefore, if you plan to work in the e-commerce sector, understanding Malaysia market trends is a critical move to help you determine what e-commerce product you can sell.

Yet, first things first, why should you start an e-commerce business? 

Malaysia’s digital economy reached USD 21 million in gross merchandise value in 2022. Moreover, the gross merchandise value is estimated to reach USD 34 billion by 2025. This information reveals that the digital market in Malaysia is highly fragmented. In addition, Malaysia is the 24th largest e-commerce market and is continuously growing. 

Hence, if you are wondering about Malaysia market trends for e-commerce, this guide will help you dig deeper into what the top-selling products are. 

How Malaysia Market Trends 2024 for E-Commerce Grow

Before we jump into the top-selling product for e-commerce in Malaysia, let’s explore how Malaysia market trends 2024 for e-commerce grow. 

Due to its high mobile phone usage and vast internet user base, Malaysia has seen a considerable adoption of e-commerce. 83% of Malaysians participated in online shopping in 2022, with 68.4% utilising mobile devices.

This was also supported by the Malaysia Digital Economy Corporation (MDEC) which digitalises some businesses in Malaysia. 

In return, many consumers switched to online shopping, even 36% of new consumers were brought to the digital market in 2022 due to the pandemic. 

The digital economy in Malaysia has been increasing until recently, mainly due to these factors:

• Young generation with great knowledge of technology. 
• Various online payment methods. 
• The Malaysian Government facilitated small businesses to sell their products to marketplaces through the Digital Free Trade Zone (DFTZ).

The growth of e-commerce in Malaysia is also supported by local sales events where sellers put many discounts on every local holiday, such as religious and public holidays. 

These situations provide its seasonal retail performance with a sharper edge and shorter but more frequent sale periods. 

Later, this will also affect Malaysia market trends in e-commerce as well as the shopping environment. 

7 Top Selling Products in Malaysia (Update 2024)

After reading how e-commerce trends in Malaysia have escalated over the years, now you know how important it is to know Malaysia market trends for your online business. 

Among the trends you should take into consideration, one of them is the trending products sold on Malaysian e-commerce websites. 

You need to know what are the most selling products so that you can prepare yourself with innovations following the trends. Below are the lists of top-selling products in Malaysia you should know. 

1. Remote Work Equipment

After seeing Malaysia market trends, remote work equipment is the first product you should consider.

Since the pandemic, many companies have implemented the work-from-home concept. Yet, from the pandemic until recently, many companies still apply the working scheme. 

Consequently, remote work products are still needed, such as ergonomic chairs, stationery, adjustable laptop stands, adaptable tables, and many more. 

2. Electronics 

As technology develops, many gadget companies release advanced products to the market. 

In Malaysia, tech-enabled popular items are usually devices that make tasks easier for users to do and are handy. 

Nonetheless, some customers also give top priority to stylish goods and allow them to have fun.

In fact, the electronic market in Malaysia is considered big with an estimated revenue of USD 2.7 billion in 2024. 

In 2028, it is predicted that there will be 14.4 million electronic users in Malaysia. This data shows that selling electronic goods can be profitable for you. 

Some electronics preferred by Malaysian consumers are Bluetooth speakers, power banks, wireless charging products, gaming tools, and so on. 

3. Body and Skin Care

Body and skin care products have become the trending product in Malaysia market trends as the demand keeps increasing after the pandemic. 

However, Malaysian consumers now prefer health-focused products rather than the appealing ones. 

If you want to sell body care products, you can go with sheet masks, hair oil, natural personal care, and others. 

4. Fashion

Not only personal care products, but Malaysians are also invested in fashion trends. In 2024, the fashion market in Malaysia is estimated to reach USD 2 billion. 

In addition, since the apparel and fashion industries are always changing, customers can be interested in buying the newest trends and designs.

In selling fashion goods, you must pay attention to the fashion trends in Malaysia so that you can provide customers with updated styles. 

You can also attract your customers by giving promo during shopping events like 12.12 or holidays. 

5. Food and Beverages

As a multicultural country, Malaysia offers various food and beverage choices in the market. 

The existence of digital shopping platforms also helps food sellers to spread their products across Malaysia. 

The market is also considered large, with an estimated revenue of USD 62.27 billion in 2024. 

In addition, online sales will account for 0.3% of the food market's overall value by 2024.

If you want to operate in the food and beverage sector, you can go with home cooking, packed meals, or vegan products. 

6. Travel Products

Traveling has become one of the favored activities done by Malaysians. Moreover, after closing its borders due to the pandemic, Malaysia is finally open to domestic and international travel. 

Since people are spending more time travelling and being active these days, goods like camping gear and backyard activities may be in demand.

In this case, you can sell some travel kits on your marketplace, e.g. sleeping bags, neck pillows, multifunction travel tools, and many more.

7. Eco-friendly Products

Last but not least, selling eco-friendly products is on the Malaysia market trends as many people are now more aware of the environment. 

Consumer behavior is being influenced by the growing awareness of the ecological impact of consumerism and the impending threat posed by climate change. 

Selling sustainable products or changing the components in your current products to more eco-friendly ones are two ways to get into this growing sector.

Some sustainable products you can consider selling are reusable cutleries, handmade soap, bamboo products, and so on. 

Those are the A to Z about Malaysia market trends 2024 you should understand before operating in the e-commerce sector. 

In addition to understanding the Malaysia market trends, you should also decide on the best marketing strategies for online business, especially to boost your online presence.

Having a good online presence will help your business be visible to potential customers. To do so, you can implement SEO strategies.

Not only is it cost-effective, but SEO also helps you to attract more customers with pertinent keywords and increase website traffic and income by producing excellent SEO-friendly content.

To see how we can help you use relevant keywords to boost your listings, content, and website, try our SEO Services now!