Local SEO for Healthcare in Malaysia, 6 Guides to Rank High!

The healthcare sector has always been needed; therefore, it always has demand. Yet, as the digital landscape develops, the healthcare sector cannot just stand idly and wait for customers. 

Nowadays, the health industry also competes online in the search engine, striving to reach more audiences, especially in a specific region in Malaysia. Thus, local SEO for healthcare is needed to be able to compete with other health industries in the search engine.

This article will guide you to implement local SEO for healthcare and why it is important for this industry.

Why Is Local SEO for Healthcare Important?

SEO for the healthcare industry matters to your business because over 70,000 health-related searches are performed on Google per minute every day. 

Utilising SEO for health and wellness businesses can help you stand out among businesses in the same sector that appears on the search results. 

Local SEO is about giving visitors an exceptional experience and making your website more visible to those most likely to need your healthcare services in your area.

In detail, local SEO for healthcare aid you to:

• Adapt your material to the search intent of your local audience and give patients useful information.
• Increase the number of local patients you serve by making your website more crawlable for search engines and improving the ranking of your healthcare website in local searches.
• Enhance patients' perceptions of your brand and user experience. 
• Create a good first impression with your well-designed website, encouraging patients to interact with you online and learn more about your business.

How to Do Local SEO for Healthcare

After knowing the definition and the importance of healthcare SEO, now let’s learn how to implement it in your business. Below are the strategies of SEO for medical websites you should know:

1. Optimise Google Business Profile

The first way of SEO for medical clinics is optimising your Google Business Profile (GBP), especially the listing. 

In search results, this listing is part of the local SEO 3-pack, which also appears at the top alongside two other businesses.

You can use SEO for Google My Business by adding accurate details about your company, such as your website, social media accounts, working hours, NAP (name, address, and phone number), and many more.

It's also critical to update your GBP profile whenever your company's information changes, such as adding new locations or changing business hours.

Providing proper information also keeps search engines and prospective clients from becoming perplexed about your company. 

Not only proper, but your listing must be consistent on all platforms. If you make a change in Google Business Profile, you must implement the change to all online directories you are in. 

2. Put Local Keywords on Websites

Next, you can put local keywords on website copy and content to appear in the local search results. With that, you can gain higher online visibility and traffic in the particular area of your business. 

For example, you can place a keyword like “hospital in Penang” in your content and website copy if your business is in Penang and want to target the citizens there. 

3. Use Schema Markup

You can add schema markup to your website to improve the way search engines interpret the content on it. It can add rich snippets to your search results, such as ratings, reviews, and operating hours.

4. Establish Local Citations

Local citations are an essential component of local SEO rankings since they help establish your business's credibility and authority in the community.

In addition, building local citations is crucial for local SEO since it improves website traffic and search engine rankings.

There are various ways to build your local citations, including submitting your company details to review and directory websites. 

5. Optimise Website

Since your website will appear in the search results, your website must be appealing and user-friendly so that the users’ first impression towards your business is good. 

A good website also increases the users’ trust in your business and can convince them to use your service. 

Your website needs to be educational and user-friendly if you want to convey to your patients that you are a competent, knowledgeable, and caring person.

To optimise your website, you can create simple navigation so that the users can access it easily. In addition, put proper call-to-action (CTA) to help the users to do the next step, such as contacting the number or teleconsulting. 

Equally important, you must optimise your website in SEO site by paying attention to on-page optimisation and technical SEO. 

You can do it by developing a local landing page, making the user interface and experience more convenient, fastening the page speed, making the website mobile-friendly and responsive, and many more. 

6. Encourage Reviews from Patients

Last but not least, you can encourage your patients to fill in the reviews on review sites, Google Business Profile, and your website to employ local SEO for healthcare. 

This is because approximately 91% of younger patients choose the medical professionals who will treat and cure them based on the web reputation of the doctors. 

Google's search engine algorithms consider the quality and authority of your practice, which is further supported by reviews. As a result, more reviews are typically associated with higher search ranks.

Conclusion

Those are the detailed information about local SEO for healthcare in Malaysia. SEO for the healthcare industry is crucial to help your business stand out in the digital market. 

Nonetheless, comprehensive strategies are required to implement local SEO for this industry. Hence, it is advised to collaborate with a company offering local SEO for healthcare services. 

In this regard, you can trust SEO Services by cmlabs. Immediately collaborate with our professional staff now!