Local SEO for Contractors: 5 Tips to Build Online Visibility

As many as 49% of customers likely buy from brands with a local presence. Google also notes that 46% of Google searches are performed for local businesses. 

Those data show that appearing online on the local landscape is important to drive more customers. This applies to most local businesses, including the contractors industry. Many people will look for the best contractors nearby using search engines. 

Therefore, local SEO for contractors can be beneficial to elevate your site to prominent places in search engines and boost your brand visibility. 

This guideline will lead you to implement local SEO for contractors in Malaysia. To understand more, read this article until the end.

Why Is Local SEO for Contractors Important?

Local SEO for contractors can help you to be found online by potential customers. This correlates with how the “contractors near me” query on search engines can show different results based on relevancy. 

In fact, the 2022 Retail Marketing Guide from Think With Google states that there has been a significant increase in the usage of the local search term "open now near me" in the past few years.

Between September 2019 and August 2020 and September 2020 and August 2021, the analysis discovered an astounding 400% YoY rise. 

Similar queries display Google Business Profiles on search engine results pages (SERPs). From there, visitors may click through to Google Maps for directions and immediately view business hours.

Generally, the “contractors near me” query will give users sponsored content, online directories, top three results, and Google Maps snippets. 

Users usually make their pick from this shortlist and don't bother going through to the fourth and fifth listings because these results normally have the most feedback.

It means that contractors in Malaysia must compete fiercely to sit in those places and get picked by the customers. 

Regarding this, maintaining thorough, accurate, and up-to-date listings in addition to a good citation profile is essential if you want to compete with the top contractors in your area.

Since it consumes more time, you need extensive local SEO for contractors to help you improve your online reputation and rankings on search engines. 

What Advantages Will You Get from Local SEO for Contractors?

Aside from levitating rankings on search engines, SEO for construction companies also benefits you in several aspects, as follows:

1. Long-Term Return on Investment (ROI)

The first advantage is giving a long-term return on investment (ROI). Through organic search, where SEO produces quality leads, you can attain this remarkable return on investment.

When you target people who are genuinely interested in your contraction business and are looking for answers, you have a better chance of achieving a high conversion rate and maximum rewards.

2. Boost Brand Awareness

SEO contractors can elevate your site’s online visibility, which later aids more people to find and trust your business. 

When you incorporate relevant keywords into your website content optimisation, search engines such as Google link your brand to those particular terms.

Your brand will become more well-known as it is easier for people to access your website through search engine optimisation.

3. Increase Leads and Conversion

Local SEO for contractors assist you in driving more organic traffic to your website which will convert to paid customers or clients in the future. 

To improve conversion rates and create long-term, sustainable lead creation, it might be essential to target the proper keywords, optimise your content, and increase your trust by ranking higher on search engines.

How to Employ Local SEO for Contractors

There are many ways to implement SEO for construction companies, from content optimisation to Google Business Profile optimisation. Below are local SEO for contractors strategies you can adhere to:

1. Create Relevant Local Content

The first strategy is to create relevant local content which helps search engines like Google understand what your business is about and how it can present your brand to the relevant users. 

In making content, you must serve high-quality and valuable content. Avoid making content by plagiarising or copy-pasting other content since Google will perceive it as invaluable content and lower your ranking on search engines. 

Other than content, you can also put case studies from your clients to improve customer trust on your business. Most importantly, do not forget 

2. Build a Better Website Structure 

When you target a local market, it is wise to enable local landing pages based on the area you operate in or you target. Then, you can publish localised content and copy containing local keywords. 

Not only that, you must ensure that your website is user-friendly and is easy to navigat by your target audiences. 

Additionally, your site must be responsive to any channels and platforms as well as have fast page load speed. 

A great website structure will prevent users from leaving your site early which can increase your bounce rate. 

3. Optimise Google Business Profile

If you run a business in a specific region in Malaysia, then you must optimize your Google Business Profile (GBP). With that being said, you should add the latest and most valid business information to GBP, especially main information like NAP (Name, Address, Phone Number).

GBP can help you appear in Google local search pack where people can easily find your company there. 

According to Google, it will be simpler for customers to find you online if your company is well-known offline. It also increases the probability of ranking higher on the “near me” query. 

4. Ask for Reviews

Reviews from your customers matter to your ranking on search engines. You can ask them to put reviews on GBP or online directories. Yet, make sure you give them the easiest access to leave a review. 

If you make the procedure simple for them, happy clients are typically eager to get online and leave you a review for your business.

However, is that all? No! After receiving reviews from customers, you must reply to them ethically. 

This is because it conveys to customers that you appreciate their input and that you are willing to go above and beyond to provide a high standard of service, which is especially important to new customers who find your business online.

5. Build Backlink

Last but not least, you can build backlinks to increase your brand reputation online. In addition to increasing traffic to your website, high-quality backlinks from authoritative sites tell search engines that your website is trustworthy and worthwhile.

Furthermore, you can improve your online presence by working with regional partners, suppliers, or subcontractors and asking for backlinks from their websites.

Conclusion

That was the ins and outs of local SEO for contractors. As mentioned before, this SEO tactic requires more time, even a skilled in-house team. If you want to implement local SEO in your business, working with a construction SEO company is wise. 

Regarding this, you can entrust SEO Services by cmlabs. What are you waiting for? Win the local market with us now!