6 Steps How to Write SEO-Friendly Articles | Full Guide 2024

If you have a business website, writing insightful content can be one of the best strategies to level it up. Yet, if no matter how much content you produce, your rank is still declining, it is time to stir to another writing tactic: SEO writing. 

Knowing how to write SEO-friendly articles can help you produce content designed for search engines and users. This article will guide you in figuring out how to write SEO-friendly blog posts, so read it until the end! 

What Is an SEO-Friendly Article?

Before digging into how to write SEO-friendly, let’s learn what an SEO-friendly article is. SEO-optimised article refers to content using SEO guidelines authorised by search engines like Google. 

Therefore, your content must satisfy the organic search, such as search intent, relevancy, and many more. 

SEO writing, the activity of producing SEO-friendly articles, involves optimising content for target keywords and ensuring that the content is valuable for users as well as understandable by the search engine. 

Then, why are SEO-optimised articles important? Your text may rank highly on search engine results pages (SERP) and be seen if you try to optimise the articles with SEO. 

In addition, writing for search engines is crucial since it expands your audience of potential readers. Moreover, using SEO in your writing increases the probability that Google will find your content.

Not only that, you can also increase the amount of organic traffic to your website significantly by crafting an SEO-friendly article. However, you must note that SEO-friendly itself is not enough since you must combine it with other technical SEO strategies. 

How to Write SEO-Friendly Articles?

In writing SEO-optimised articles, you must pay attention to some aspects, such as targeting the right keywords and not overusing them. Below are the steps on how to make SEO-friendly content you can adhere to:

1. Perform In-Depth Keyword Research

First thing first, you must perform in-depth keyword research to find the most relevant terms to your niche with high traffic. 

Yet, you must take note of the volume and difficulty of the keywords. Targeting niche-specific keywords that aren't too hard to rank for is a good idea.

To get better results, you can look for keyword recommendations with a lesser search volume but high relevance to your niche. Don't merely aim for phrases with a big search volume. Instead, look through the blogs and websites of your competition to get ideas for keywords.

For example, you offer a shoe cleaning service in Malaysia. To make content about your niche, you can target keywords like “how to clean shoes”  or “shoe cleaning Malaysia” in your content. You can get the terms on tools like Google Keyword Planner. 

After getting the keywords, you can cluster them based on the topic. By building keyword groupings, you can make sure that you completely satisfy customer demands and keep traffic coming back to your associated pages.

2. Identify Search Intent

Equally important to keywords, your content must satisfy the search intent. Users look for your keywords because they have a certain search intent.

The simplest method to understand search intent is to spend some time on the Google SERP. In this manner, you can view the results right away and determine which needs they address.

There are four main intents, such as informational, navigational, commercial, and transactional. Informational intent is used to look for information, navigational intent is used to search for a specific page or site, commercial is for find reviews on the product, and transactional intent to purchase a product or book a service right away.

3. Produce Valuable and Top-Notch Content

Now that you already have the keywords, the next step of how to write an SEO-friendly article is producing the content using them. 

Effective SEO writing is fundamentally based on high-quality content. No amount of optimisation will help you rank better if you don't prioritise quality.

Then, how to make high-quality content? You must ensure that your content is trustworthy, accurate, original, interactive, engaging, valuable, and unique. Most importantly, your content must answer the user’s intent. 

Google has also introduced E-E-A-T signals for webmasters to be a guide to creating SEO-friendly content. Google's search algorithm relies heavily on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) to decide which websites are more credible and valuable than others when it comes to search results.

In addition, Google also prioritises YMYL (Your Money Your Life) content since it influences readers’ lives, meaning that inaccurate information or subpar writing in these fields can have detrimental effects.

4. Place Keywords Naturally and Strategically

While you are working on your content, you can leverage the keywords you get to the content naturally and strategically. Avoid stuffing your content with excessive keywords because Google will see it as a practice to manipulate rankings in search engines, which potentially will harm your site. 

5. Structure Your Content with Headings

There are many aspects of how to write SEO-friendly articles, and one of them is making your content readable and understandable. Regarding this, you can structure it with headings and subheadings.

Headings and subheadings help you divide your content into sections, making the users easier to navigate your content.  With that, you can increase the user experience and place the keyword naturally, impacting your ranking. 

6. Optimise Title Tags and Meta Description

Last but not least, optimising the title and meta description is another SEO content writing for beginners you must pay attention to. Aside from incorporating keywords in content, you must use them on the title tag and meta description too. 

Target the primary keywords on both metadata and make sure they are concise, clear, and engaging. Do not make it too long if you do not want Google to “cut” them. 

Those are how to write SEO-friendly articles you can implement to your website. With the combination of extensive SEO practices and top-notch content, the chance of you appearing in a prominent place is higher. 

The steps might be complicated, but that is what you need to win the market. If you need to achieve it, working with SEO Writing Services by cmlabs is ideal for you. 

We are experienced in writing for various niches, including health, financial, fast-moving consumer goods (FMCG), and so on. All of them have their unique challenges and we can tackle them with personalised strategies. 

One of our clients in the financial sector, OCBC Bank who took SEO Services and SEO Writing, got a magnificent website traffic of 14867% and stood strong at the 3rd place of brand position. 

Now, it is your turn to conquer your market! Meet our marketing team now and tell us your SEO needs for free!