In today's highly competitive Malaysian business landscape, effective marketing management is essential for any organisation that wants to grow and survive. 

It is not just about selling products or services, but also about creating value for customers and fostering long-term loyalty. 

By understanding customer needs and preferences, businesses can tailor their offerings to meet those demands more effectively. 

This article discusses the definition, types, and activities of marketing management. Let's get right into it!

What Is Marketing Management?

Marketing management is the strategic and operational process of planning, organising, directing, and controlling an organisation's marketing activities with the primary objective of increasing sales and profits. 

It involves understanding and effectively reaching the target audience or market through various advertising methods. 

With the guidance of a skilled marketing manager or team, companies can identify advertising resources, set clear objectives, attract new customers, retain existing customers, and ultimately increase profitability. 

Thus, this management plays a significant role in increasing market presence, maintaining relevance, and driving financial success for businesses.

Why Is Marketing Management Important?

This management is essential for businesses as it provides concrete strategies for reaching and engaging new customers while retaining existing ones. Here's why it's crucial: 

• Maintain Company Reputation: Effective marketing strategies uphold a company's trustworthiness, value, and customer experience, contributing to its reputation and subsequent growth and profitability.
• Boost Profits: It aims to increase sales and profitability by effectively promoting products and services, ensuring customer familiarity and attraction.
• Promote New Ideas: It fosters innovation and creativity, enabling companies to stay relevant and captivating to customers in dynamic markets.

Types of Marketing Management

After understanding the definition, now it’s time to learn about the types. There are many types of it to explore and find the right one for your marketing strategy. Here are the explanations of each type:

1. Brand Management

Brand management involves using effective methods to increase your brand's credibility and influence in the marketplace over time. It includes various strategic efforts aimed at shaping and nurturing a brand's image, position, and impression among its audience.

2. Social Media Management

Social media management focuses on overseeing, directing, and maintaining your brand's online presence across various social media platforms. It includes important tasks such as creating, publishing, and assessing content to expand your market reach.

3. Content Management

Content management is an important procedure for collecting, distributing, and overseeing content in any suitable form. It involves various elements, from the appropriate use of SEO-based keywords on relevant platforms to creating and producing content.

4. Content Marketing Management

This type focuses on strategically utilising content to achieve marketing goals and drive business growth. It also involves the management and administration of your content, including the coordination of marketing efforts such as blogs, social media content, and newsletters.

5. Product Marketing Management

This type focuses on the strategic positioning, communication, and branding of your product. It helps businesses to fully manage their products to clearly convey their value proposition.

6. Digital Marketing Management

This type of management involves overseeing, directing and maintaining your brand's online visibility. 

To implement it, you can utilise various mediums such as social media, email, and search engine optimisation, to engage with potential customers and expand your target audience.

7. Marketing Channel Management

Marketing channel management refers to the process of planning, overseeing, and optimising the various platforms and outlets that a business uses to communicate and connect with its target audience. 

This includes managing channels such as social media, email marketing, search engines, websites, and other digital or traditional media.

8. Marketing Information Management

Marketing information management is the systematic process of collecting, analysing, storing and distributing marketing data to inform business decisions. 

It involves collecting data from various sources such as market research, customer feedback, sales reports, and competitor analysis. 

The main goal is to provide accurate and timely information that can help businesses understand market trends, customer behaviour, and the effectiveness of marketing strategies.

9. Digital Asset Management

Digital asset management means organising, storing, and categorising digital files, such as images, videos, documents, and other multimedia content. 

This helps maintain brand consistency by providing assets that are easily shared within your organisation. It also helps maintain brand consistency by ensuring that all digital assets are up-to-date, properly branded, and available for use across the organisation.

Activities of Marketing Management

A marketing manager is responsible for executing the company's marketing strategy through delegation and planning. 

Here are some activities that are often performed by the manager:

• Implementing standard operating procedures (SOPs) to guide the execution of certain tasks that are often routine in nature. 
• Researching target markets and customer bases. 
• Planning, creating, and executing marketing campaigns. 
• Develop and share branded content on social media platforms such as Instagram and TikTok. 
• Leading the creation and scheduling of newsletters and email campaigns. 
• Track important metrics such as page views, social media engagement, and email open rates. 
• Producing digital and/or print content to increase brand awareness. 
• Handle any additional tasks and requirements. 

How to Develop a Marketing Management Strategy?

When developing a marketing management strategy or plan, the marketing team should follow this fundamental process:

1. Market Analysis

To ensure the success of a marketing strategy, it must effectively appeal to the company's target audience. 

The marketing team should do market analysis such as customer data, product offerings, and competitive positioning. Together with your marketing manager, you can develop a product marketing plan to identify which products to promote.

2. Setting Marketing Goals

In addition to gaining new customers and increasing profitability, additional goals can help measure the success of your marketing plan. 

These goals can include metrics such as customer engagement rates, increased brand awareness, and conversion rates. Clear goals are essential for evaluating the effectiveness of your strategy.

3. Plan Development

With marketing goals in place, collaborate with your marketing manager or team to outline your marketing plan. 

This step involves determining what to promote each quarter and determining the best advertising methods. You can consider incorporating new product development into your marketing plan.

4. Implementation

Once the plan and assets are in place, your marketing team can execute the plan according to a set schedule. Although the plan may need to be adapted
 

Conclusion

That was the complete explanation of marketing management that can help your business continue to grow. However, the important aspect of this management in today's digital era is optimising online presence. 

A well-designed website, combined with effective SEOlutions, can greatly increase visibility and attract more potential customers. 

To achieve these goals, you can entrust it to cmlabs. SEO Services by cmlabs help businesses improve their search engine rankings, ensuring that their content reaches a wider audience. 

By utilising these services, companies can maximise their online impact, increasing traffic, engagement, and ultimately, conversions. Contact our Marketing Team now and dominate search engines in the Malaysian to global markets!