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Last updated by cmlabs at May 17, 2024

cmlabs case study Populix
Populix is a company providing business-related surveys and research connecting individuals, MSMEs, local and multinational companies, start-up companies, and academics with respondents across Indonesia.

SEO Data

Keyword Ranking (Organic)
Keyword Ranking (Absolute)
Brand Position
Search Market Share
Organic Traffic Growth
Organic Keywords Captured
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Ranking Distribution
Keywords & Ranking:
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Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.

Key Takeaways

  • Populix experienced on-page problems at the beginning of the collaboration period with cmlabs, such as meta titles and meta descriptions that did not match the user searches on Google.
  • To handle this, the cmlabs team collaborated with the developer team to make adjustments and comprehensive analyses on static web pages.
  • As a result, the Populix website experienced an increase in organic traffic of 813% in October 2022.

About the Client

Populix is a company providing business-related surveys and research connecting individuals, MSMEs, local and multinational companies, start-up companies, and academics with respondents across Indonesia. Populix and cmlabs have been collaborating since May 2021. Follow the journey of Populix and cmlabs collaboration below.


Services Taken

  • Traffic projection
  • Keyword research
  • Content strategy & recommendation
  • Technical SEO
  • and many more
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  • Weekly/monthly editorial content
  • Page title, meta description, suggestion
  • Outlining & content planning
  • Search snippet enablement
  • and many more
See details

Obstacle We Encountred

On-Page Issues

At the start of the collaboration with cmlabs, Populix had several on-page problems, such as meta titles and meta descriptions that did not match user searches in Google search results.

Our Best SEOlution

On-Page Issues

To address these issues, the cmlabs team collaborated with the developer team to carry out a reassessment, including adjustments to static web pages and blog pages.

Organic Achievements

Website Traffic Growth

After collaborating with cmlabs, the Populix website underwent a promising increase in organic traffic, namely 813% in October 2022.

Figure 1: Populix experienced an increase in organic traffic of 813%.

Business Achievements

Increased Demand for Populix Services

Populix offers field survey services that are not widely offered by other companies, resulting in lesser demand for the targeted commercial keywords. The strong organic growth experienced by Populix has increased the demand for commercial keywords.

Effective Corporate USP Communication

Organic performance improvement on the Populix website has been a key driver of the success of Populix's brand communication in the market. Populix, whose survey research services were previously not well-known, has now become a pioneer and reference point for research survey needs in the market.

SEO Data

Keyword Ranking

Populix maintained an average keyword ranking of 28 in search engine page results (SERP). Populix encountered a challenge to establish a base for average keyword ranking due to its highly niche business. Nevertheless, the cmlabs team persisted in comprehensive efforts to generate favorable rank distribution.

Brand Position

Populix attained the 11th brand position, fiercely competing with other competitor websites, owing to our efforts in ensuring relevant keywords with high search volume were ranked within the top 10 and top 3 positions.

Search Market Share

Populix gained a market share of 1.9%, fiercely competing with other competitor websites, due to our efforts in ensuring relevant keywords with high search volume were ranked within the top 10 and top 3 positions.

Rank Distribution

Populix has successfully achieved rank distribution within the top 3 and top 10 positions through optimization efforts and relevant content pillars associated with those keywords.

Organic Traffics Growth

Populix achieved an 813% growth in organic traffic, attributed to our efforts in monitoring rank distribution and market share while implementing optimization strategies.

Organic Keyword Captured

Populix captured over 86 thousand organic keywords, thanks to the cmlabs team's efforts to maintain high and advantageous positions in rank distribution, brand positioning, and market share.

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Populix has experienced significant growth with us. If you want the same or even more than that, you can fill out the form below and tell us what you need.

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Learn How to Set Your SEO Objective!

Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines

In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:

  • Travel & transportation
  • E-commerce
  • Financial inclusion & services
  • News or online publisher
  • Property
  • Automotive
  • else.

To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:

  • Optimize for local search with keywords targeting specific destinations, landmarks, and niche-related terms.
  • Create comprehensive articles to attract a target audience.
  • Focus on optimizing product pages with descriptive titles, meta descriptions, and keyword-rich content.
  • Implement structured data markup to enhance search engine visibility for products.
  • Generate user-generated content such as reviews and ratings to improve credibility and SEO.
  • Target long-tail keywords that address the specific needs or concerns of your target audience.
  • Build authoritative backlinks from reputable websites and publications.

Some business sectors have large and complex markets, making the marketing activities intricate and imprecise. In this case, big companies need to conduct comprehensive content marketing activities, specifically SEO campaigns, to get awareness through mass media and online publishers in a country. Considering this activity requires a larger budget, you need a comprehensive and well-designed strategy.

Learn how to choose an SEO company or agency to support your business on cmlabs Blog!

When your company has targeted thousands of keywords, the next step is building market dominance in particular business niches on search engines. To do so, working with cmlabs is a prudent move as we understand your company's position compared to direct or search competitors is vital. Additionally, we will help you to make your company get a percentage share based on the company's OKR.

For some SEO companies, enriching search results is just complementary, a standard practice without much thought or strategy. However, for us, this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you build up does not directly impact organic visits, but overall, it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.

On-page issues are becoming a common problem, yet some company executives have the wrong priorities. We agree that technical matters are important, but other factors like keyword clustering and website planning must also be considered. This will be a big team collaboration so we will handle the technical issue together.

Getting on the leaderboard is important, but not all enterprises understand it. To climb on the leaderboard, you need an extensive analysis and evaluation of market volume. This approach will help you figure out how much percentage of the market we captured.

Even though ascending the leaderboard does not relate to organic market share, at least you have targeted tens of thousands of keywords with a larger optimization scale, such as the nation scale.

Increasing ranking distribution is an advanced optimization option and also one of the most crucial SEO objectives. This strategy requires a comprehensive strategy, avant-garde planning, and a precise design.

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