Written by Firda Amalia Mahmud, Mar 17, 2023
In today’s climate, everything you see and do is served digitally. From entertainment to a political campaign, the digital world is the space for the public to seek insights daily.
When compared to the last few decades, the way to spread information changes dramatically. We used to be fed news from newspapers and television channels. However, that’s not the case today.
In the last decade, the increase in internet penetration has changed the landscape of information spread. More and more people are now active internet users who get news from websites, social media, and other digital platforms rather than traditional media.
As the information spreads quickly, so is the growing awareness of the public in general. These changes in society eventually affect the way a political campaign is run.
A Political Campaign in the Digital Era
A political campaign is identical with a loud noise of big masses chanting the name of a presidential or regional leader candidate in a stadium. That was the case a few decades ago, and maybe, to some extent, a few years ago.
Ultimately, gathering a big crowd is all a campaign needs to win an election. However, the process to get to that point doesn’t have to be done physically, or in person. Today, you can simply utilize the digital space to let yourself be heard by the masses.
A modern day political campaign is done digitally. The more you have an online presence on the internet, the more people or users will know you, no matter where you come from. Your reach will be amplified beyond your physical ability to do a campaign outside your territory.
Reaching Audiences in the Digital Space
Not only has the way to publicly promote political candidates changed, but the pool of voters today has changed dramatically as well. Today, a large pool of voters consists of young generations who have grown along with the rise of the internet.
Such a big online presence among the younger generations can stir some conversations. The 2008 United States presidential election is the perfect example of that. Barack Obama gained power through social media and widened his reach to younger generations, who might not even be interested in politics to begin with.
What about the political campaign in 2023? A lot of things have changed, but the rise of internet users has not stopped just yet. The graph for internet users keeps rising, according to the World Bank. As of January 2023, 64.4% of the world's population was registered as active internet users. It means that more and more people are more inclined to search for information online by the day.
Amplify Your Voice with Political SEO
Start a political campaign in today’s era by playing it smart. Make sure your voice is heard by every layer of society, including the internet-savvy generation. Hence, it’s time to amplify your voice with political SEO.
SEO is not merely a technique to spread words on social media. Search Engine Optimization covers every platform on the internet, but most importantly, websites. Essentially, it’s the way to optimize your online presence on the worldwide web.
Having a strong online presence is an important part of political or presidential campaigns. This is why you must pick the right strategy to get you to the top of the poll. One way to do that is to use SEO services that portray you in a positive light.
To put it simply, you need to have a good image to persuade potential voters to vote for you. Therefore, it’s not advisable to do a black campaign. It’s important that you maintain a positive brand that doesn’t hurt your chances of losing voters or supporters in the process.
SEO as Your Political Consultant
In a way, you can consider SEO service providers as political consultants for your digital campaign. It’s a measurable strategy to get your voice amplified in the search results of big search engines, like Google.
To put it simply, SEO service providers act as your political consultant to help you manage the following issues when running a campaign:
Control your branding in search engines
One of the most important things in a political campaign is PR/branding. It’s how you present yourself to the public. In this case, SEO services can control your brand or image by crafting the kind of persona you want to show using targeted keywords.
In a way, internet users will see your image the way you tailor it to be. It’s a well-crafted picture that can be seen as your branding in a presidential campaign.
Make sure your search is not polluted
Other than ensuring your search results only show your positive image, SEO pays attention to not put you in a bad light. It’s important not to associate yourself with certain keywords that may impact your branding negatively.
Negative keywords are usually determined by those who are running for office. It’s the way to shape an image one wants to present. Hence, it’s important to communicate with the SEO service provider as well as the political consultant in this case.
Maintain your website so that it can be indexed properly
Internet users can read information about you from search engine results. Therefore, having a properly running website is an essential part of running a political campaign digitally. It’s the best way to let your potential voters know how credible and trustworthy you are as a candidate.
Having the right team to fix technical issues on your website is very important at this stage. Simply put, the technical part of the political SEO strategy cannot be ignored. It’s the best way to ensure your potential voters that they can always find credible information about you on that website.
Focus on local searches
Don’t forget to always prioritize local searches. While conducting national-wide searches can give you more reach, they may not always produce quick results. This is because the competition on a national scale is considerably higher than local searches.
That’s why it’s important to start small first. Local searches can give you more chances to optimize your online presence on the search engine results pages. It’ll be much better to target the right keywords that attract eligible voters in the area.
Firda Amalia Mahmud
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