SEO for Home Improvement Companies

Home improvement companies are the sector that has been working with physical stores. Yet, as the digital market evolves, they must adapt to digital platforms and marketing efforts. 

To win in the digital landscape, especially in search engine result pages (SERP), some home improvement companies must implement customized SEO strategies.  With effective SEO strategies, companies in this sector can raise brand awareness and visibility to achieve greater revenue and discoverability.

This article will outline how home improvement companies can benefit from SEO. You will also receive an industry overview, followed by some challenges and solutions to help you customize the best SEO plan for the home improvement market.

An Overview of Home Improvement Companies

Home improvement companies include the selling of construction supplies, electronics, interior design, and other home additions as well as the services provided by contractors, tradesmen, and other professionals who assist in the construction, installation, modification, and upgrade of homes.

With so many people wanting to improve the look and functionality of their homes, homeownership accounts for a sizeable share of the global economy. They have also chosen in recent years to add integrated and networked devices that automate various tasks around the house to make their houses smarter.

Moreover, some big names, such as Aspirasi Hidup Indonesia Tbk and Caturkarda Depo Bangunan Tbk are also in the industry fulfilling people’s needs in homeownership.

With a great demand for home decor and improved house functionality, home improvement companies can always be relevant to the market. However, with recent digitalization and thousands of strategies, it can be challenging for them to stand out in the market. 

Digital Challenges Facing Home Improvement Companies

The following are some of the difficulties faced by home improvement businesses in the online market:

1. High Competition

Large global chains, small-town contractors, and do-it-yourself companies are all competing in the competitive internet market. To deliver a great impact, you need to invest heavily in SEO, online advertising, and content marketing as well as have a solid digital marketing plan.

2. Building Trust in the Market

Establishing trust on the Internet is essential, particularly in home improvement companies where substantial sums of money are exchanged. To establish credibility, businesses must display case studies, verifiable reviews, and testimonials.

To make your company become a leader in this niche, you can try optimizing your Google Business Profile (GBP)’s reviews. These sections of GBP are important to build how customers perceive your brand, including seeing it as a credible store to visit. 

Moreover, users usually consider reviews before buying home products; therefore, positive reviews matter for them to pick your brand and for you to get picked.   

3. Following the Rapid Change in Technology

The rapid advancement of technology might be daunting. For home improvement businesses to stay competitive, they must keep up with the newest digital tools, platforms, and marketing strategies.

For example, they can utilize a website for not only storing information about their brand but also selling their products. With that, customers can access your brand more easily from home. 

In addition, optimizing their social media is necessary since 5.17 billion internet users globally will be social media users in 2024, meaning that social media become one of the most accessed internet platforms. Regarding this, home improvement companies must leverage social media to increase their visibility and reach/

4. Local SEO

Due to the specialized characteristics of home improvement services, businesses need to spend money on local SEO to make sure their listings show up in Google Maps and local search results. This necessitates keeping company information accurate and consistent across multiple internet directories.

Yet, what’s important about local SEO is how it helps you reach the customer nearby, meaning that you are luring the customer in your region to choose your store instead of others. The expectation is that when customers type in “vacuum cleaner Jakarta” to look for a vacuum cleaner in Jakarta, your store can pop up at the top of the results and get chosen by them. 

How to Do SEO for Home Improvement Companies

Despite having a physical store, home improvement companies must have a website to market their products and reach wider audiences. A website can also increase credibility in home improvement businesses because the way you present your brand affects how customers perceive it, whether as a reliable store with great products and services or as a store to avoid. 

Not only that, if you frequently appear in the search results where customers can easily find you, they will see you as an authoritative store. Hence, SEO is necessary for a website to rank well in search results.

There are numerous SEO tactics that can be implemented by home improvement companies. To increase website traffic and brand credibility, here are some SEO strategies you can adhere to:

1. Comprehensive Keyword Research

Conducting thorough keyword research is crucial for crafting effective SEO strategies as it helps identify the terms and phrases potential customers use when searching for home improvement businesses.

By utilizing tools such as Sequence Stat and Google Keyword Planner, you can discover relevant keywords with low competition and high search volume, like "hiasan dinding wall decor" or "home decor minimalis." After pinpointing these key terms, organize them and choose the most relevant main and secondary keywords for your content.

2. SEO-Optimized Content Creation

Now that you already gained the keywords, you can start producing content. Creating content that ranks well in search engines requires a deep understanding of relevant keywords. While this enhances the content's authority and value, it's also important to ensure that your content is reliable and credible.

In your content, you can also target specific local keywords like “best home decor in [your city]” to provide relevant content. Therefore, customers looking for home decor or tips on home decor can read your content and turn it into paid customers through calls to action. 

3. Technical SEO

Not only content but you must also pay attention to the technicals. Optimizing technical SEO is vital for improving the accessibility and usability of websites, particularly in home improvement companies. Ensuring that your website loads quickly and is mobile-friendly enhances user experience and encourages visitors to remain on your site longer.

Imagine that your page is slowly loading or the images on the product pages are not loading while customers are required to buy something or gain information on your site. This surely makes your customers leave your page early, increasing the bounce rate and unfortunately, they do not perform the purchase.

Therefore, making sure that your site performs well without any issues is important to maintain and improve the user experience. 

4. On-Page SEO

On-page SEO involves enhancing various elements of your website to boost its search engine ranking. This includes crafting compelling meta descriptions for your service and content pages, using header tags effectively, and linking to relevant internal pages.

But, why on-page SEO is important? This strategy helps you appear prominent in the search results for things users are searching for. As mentioned before, the more you are visible to users, the more they will choose you over other home improvement company sites. 

5. Backlink Building

Not only on-page strategies, but off-page tactics like backlinks are also important for enhancing your website's credibility. Building backlinks can be done by collaborating with bloggers or reputable media outlets to produce high-quality content that encourages other sites to link back to your pages.

Therefore, you will be “mentioned” by external parties about home improvement subjects, increasing your exposure and authority. 

6. Local SEO

Local SEO is crucial for home improvement services since they most likely have physical stores in certain regions; thus, they might target the customers nearby. To increase their presence within the local community, these companies need to boost their online visibility.

Home improvement businesses can achieve this by setting up Google Business Profile listings, creating content tailored to local interests, developing location-specific landing pages, and more. To increase the visibility of your Google Business Profile in local search results, highlight your city and popular keywords, such as “home improvement in [your city]”. 

By using keywords associated with your services, you make sure that those searching for precisely what you provide may find you quickly.

Construct Your Success with SEO for Home Improvement Companies

Employing SEO for home improvement companies can be highly advantageous, though applying these strategies may be difficult due to the requirement for specialized experts.

To overcome this challenge, you might consider utilizing SEO Services from cmlabs. These services can assist in effectively implementing strategies on your website, such as technical SEO, content creation, and link-building with reputable media sources. 

In the home improvement companies, cmlabs has collaborated with Mitra10 to achieve great market share and organic traffic. Now it’s your turn! Schedule a meeting with our marketing team to discuss your SEO needs today!