cmlabs Wins Bronze Medal at the BRICS Industrial Innovation Contest 2025 with AI Innovation for Data-Driven Marketing

As an all-in-one digital marketing solution company focusing on developing marketing solutions and enhancing digital visibility, cmlabs officially participated in the BRICS Industrial Innovation Contest 2025 and successfully won a bronze medal in the Indonesia Round, while also representing Indonesia in the grand final in Xiamen, China.

The BRICS Industrial Innovation Contest 2025 is an international competition that brings together companies, startups, and innovators from BRICS countries and global partners to showcase technology-based solutions in the fields of industry, business, and society.

This competition serves as one of the most prestigious international platforms to foster collaboration, exchange of ideas, and accelerate cross-sector innovation. Through this event, participants from diverse industries and countries are challenged to deliver solutions that can address modern industrial challenges with cutting-edge technology approaches.

Discover how cmlabs introduced a solution to support data-driven marketing strategies and enhance digital visibility on a global stage through cmlabs Orion!

What Is the BRICS Industrial Innovation Contest 2025?

The BRICS Industrial Innovation Contest 2025 is a prestigious international competition initiated by the BRICS PartNIR Innovation Center (BPIC). This event is designed to strengthen practical cooperation among BRICS member countries, i.e., Brazil, Russia, India, China, and South Africa, while also involving global partners in presenting technology-driven solutions relevant to modern industry needs.

This renowned competition not only serves as a platform for innovation among companies in Indonesia but also acts as a medium to encourage cross-sector collaboration. Through this program, BRICS aims to foster the creation of projects with real-world applications, strong market prospects, and significant impact on the development of both industry and society.

Furthermore, the contest also serves as a platform to build a healthy ecosystem for knowledge exchange and collective learning in addressing the challenges of the new industrial revolution era.

Since its inception in 2020 through 2024, the BRICS Industrial Innovation Contest has produced numerous outstanding projects with global potential. In 2025, the competition returned with the Indonesia Round, which took place on August 15, 2025, at Podomoro University, Jakarta.

The Indonesia Round became a platform for local companies, startups, and innovators to present their breakthrough ideas, serving as the entry point to the global stage and offering a chance to compete in the international finals in Xiamen, China.

For the competition’s scope, participants could submit innovative works in five main categories, including:

1. Innovative Products: Designing and creating new products or improving the functions of existing products.
2. Innovative Applications: Case studies on the application of new technologies (e.g., 5G, AI, Industrial Internet, Blockchain, Power Electronics).
3. Innovative Standards: Proposals for new technical standards in the fields of R&D and applications of new industrial revolution technologies.
4. Innovative Technologies: Visionary theories, methods, or technologies capable of transforming conventional technological paradigms.
5. Innovative Ideas: Conceptual solutions that are creative, divergent, and relevant to the latest technological developments.

In addition to these categories, the competition also highlights five key focus areas aligned with global industrial developments, namely:

1. Artificial Intelligence (AI)
2. Green Industry
3. General Aviation
4. New Energy Industry
5. Industrial Design

This year, more than 50 companies and institutions from various countries took part, showcasing their innovative projects within one of these five focus areas.

Each participant was given 10 minutes to present their flagship solutions before an international panel of judges and audience, with evaluations based on innovation, market relevance, and potential impact on global industrial development.

cmlabs’ Participation in the BRICS Industrial Innovation Contest 2025

As an all-in-one digital marketing solution company focused on developing marketing strategies and enhancing digital visibility, cmlabs officially joined the BRICS Industrial Innovation Contest 2025.

This participation marks a strategic step for cmlabs to showcase the potential of Indonesia’s digital innovation on the international stage, while also strengthening our position as a company that leverages artificial intelligence (AI) to meet the demands of modern marketing industries.

Introducing Orion: The AI-Powered Branding Intelligent System for Data-Driven Marketing and Digital Visibility

At this prestigious event, cmlabs introduced one of our flagship services, cmlabs Orion, an AI-Powered Branding Intelligent System designed to support data-driven marketing strategies and enhance brand digital visibility across various online platforms.

Through this innovation, cmlabs addresses the most essential need of every company: building a brand or product that truly sells in the digital space.

With Orion, we offer a distinctive approach that focuses on the most fundamental driver of business growth to create impactful branding.

Orion empowers brands to measure and respond to elements that were previously difficult to assess or mitigate in real-time, such as:

• How effective branding strategies can stimulate market demand.
• How brand messaging aligns with public perception and drives sales.
• How digital strategies contribute to long-term business sustainability.

cmlabs Orion combines the power of Artificial Intelligence with data-driven methodologies through advanced processes such as data aggregation, tokenization, sentiment analysis, crawling, data calculation, polarity classification, and more.

With these technologies, cmlabs Orion serves as a smart solution for data-driven marketing by enabling brands to:

• Gather and unify data from multiple digital channels.
• Break down brand-related information into strategic units for deeper analysis.
• Identify emotions and public sentiment toward a brand.
• Crawl data from the internet to capture real-time market insights.
• Process and interpret data into measurable insights.
• Support multilingual analysis to reach global audiences.
• Classify sentiment (positive, negative, or neutral) linked to the brand.
• Identify targeted keywords relevant to branding strategies.
• Leverage advanced machine learning to continuously improve analytical accuracy.

In essence, cmlabs Orion is not only a relevant solution for today’s digital marketing needs but also a visionary innovation designed to anticipate the future of the marketing industry.

cmlabs Wins Bronze Medal and Represents Indonesia in the Next Round in Xiamen, China 

cmlabs proudly marked a remarkable achievement by winning the bronze medal at the national selection of the BRICS Industrial Innovation Contest 2025, held on August 15, 2025, at Podomoro University, Jakarta.

Out of a total of 50 participants from Indonesia competing in the event, cmlabs secured the bronze medal and became one of only 3 Indonesian companies to advance to the next round in Xiamen, China. In this stage, cmlabs will compete alongside top finalists from various countries.

cmlabs’ Aspirations Through the BRICS Industrial Innovation Contest 2025

Through our participation in this event, cmlabs hopes to demonstrate that technological innovations from Indonesia are capable of competing and being recognized internationally, while also serving as an inspiration for other local companies to enter the global market.

With cmlabs Orion as an AI-powered, data-driven marketing solution, cmlabs aims to contribute to the adoption of smarter, more measurable, and more effective digital marketing strategies that support business growth in today’s fast-paced era.

Beyond competition, the BRICS contest also opens opportunities for cross-border collaboration with fellow innovators, researchers, and industry players. Through this, cmlabs aspires to build strategic partnerships that can strengthen the global technology and marketing ecosystem.

This participation is also expected to be a momentum for cmlabs to continue innovating—not only in developing AI technology but also in creating solutions that remain relevant to market needs and future industry trends.

Moving forward, cmlabs remains committed to delivering sustainable innovations and reinforcing our role as a strategic digital partner for diverse industries. Our comprehensive range of services is designed to help companies address increasingly complex market challenges, always with a strong foundation in research and data-driven strategies.

For more information about cmlabs and our services, contact us at:

E-mail: [email protected] 

Phone: +622166604470