Strengthening Our Steps, cmlabs Enhances Management Structure and Expands Digital Vision

Having previously been recognized as a digital company focused on the SEO business sector, cmlabs now officially announces the expansion of its vision and business direction. No longer limited to SEO, cmlabs has evolved into an all-in-one digital company that provides a wide range of services and digital solutions to meet the increasingly complex needs of the market.

This strategic move reaffirms cmlabs’ commitment to supporting clients across industries in optimizing their digital presence from multiple business aspects and long-term company goals, whether through SEO, digital marketing, branding strategy, content creation, or complex IT development.

In line with this expanded vision, cmlabs also announces a refreshed management lineup. This step is taken as a strategic effort to strengthen the organization and ensure the company’s long-term sustainability.

Management Restructuring at cmlabs

cmlabs believes that our vision of becoming an all-in-one digital company must be supported by several key aspects: adaptive leadership, business strategies that stay relevant with the times, strong technological capabilities, and effective operational management.

This belief underlies the company’s decision to realign its management structure as a strategic step to ensure that our vision transformation can be carried out sustainably and measurably.

As part of this process, cmlabs is proud to announce the appointment of new leadership within its management team:

• Petrus Sitepu has officially been appointed as the Chief Executive Officer (CEO) of cmlabs. He will serve as the main driving force in expanding cmlabs’ reach and positioning within the digital industry, both nationally and internationally.
   
• David Ashari has officially been appointed as Operational Manager, focusing on strengthening internal operational execution and aligning business processes. His role will ensure that the company’s major strategies are consistently, effectively, and result-orientedly executed, with measurable outcomes.

 

About Petrus Sitepu

With over a decade of experience in leadership, facilities management, and business development, Petrus Sitepu has now been entrusted to lead cmlabs as Chief Executive Officer (CEO).

His career began at ISS Indonesia, where he built his professional journey for more than 9 years. During this period, Petrus played a key role as Head of Facilities Management for Global Corporate Clients, managing major international client portfolios, such as Citi Bank, Hewlett-Packard, Barclays, Bank of America, and Rolls-Royce.

This experience laid the foundation for his leadership, particularly in managing large-scale operations, energy efficiency, and comprehensive workplace solutions.

Continuing his career, Petrus joined Evolution Wellness Group as Head of Property. For 4 years, he led asset management and property strategies at one of the largest health and fitness companies in Southeast Asia, further expanding his capacity to integrate business strategy with operational needs.

Now, with his cross-industry expertise, Petrus has been entrusted to helm cmlabs. As CEO, he brings a strong vision to transform cmlabs from an SEO specialist into an all-in-one digital company capable of delivering integrated digital solutions for clients across various sectors.

His leadership is expected not only to strengthen cmlabs’ position in Indonesia but also to expand our reach into Southeast Asia and global markets.

Get to know more about Petrus Sitepu.

About David Ashari

David Ashari began his career in sales, where he sharpened his commercial mindset by building relationships, understanding market needs, and creating strategies that directly impacted business growth.

Over time, David realized that digital transformation was opening new opportunities to expand business impact. He then transitioned into digital marketing, with a focus on Search Engine Optimization (SEO).

By combining his technical expertise in digital optimization with his strong business background, David successfully advanced through several key roles, from SEO Specialist to SEO Team Lead, before eventually being entrusted as Head of Digital & Sales. In this role, he not only led teams but also designed measurable digital growth strategies.

His blend of experience in both sales and digital marketing gives David a broad perspective: understanding the technical side of digital optimization while also evaluating its direct impact on business outcomes. This unique value ultimately led to his appointment as Operational Manager at cmlabs.

With this accumulated expertise, David now focuses on strengthening cmlabs’ internal operations. As Operational Manager, he is responsible for ensuring that all of the company’s strategies and digital initiatives are executed consistently, efficiently, and with a direct impact on business growth.

Get to know more about David Ashari.

cmlabs’ Aspirations in the Coming Years

With the rapid growth of the digital ecosystem in Indonesia and globally, cmlabs recognizes the need to continuously adapt, strengthen its business foundation, and deliver innovations that are relevant to market needs.

The transformation of its vision into an all-in-one digital company and the strengthening of its management structure are strategic steps that not only address today’s challenges but also open new opportunities for the future.

The solidified leadership is expected to guide cmlabs toward more sustainable growth. With the experience, capabilities, and commitment of the new management team, cmlabs reaffirms its dedication to helping clients across industries build a strong, measurable, and impactful digital presence for their businesses.

However, these aspirations go beyond business achievements alone—they also encompass collaboration and contributions to the broader development of the digital industry. At cmlabs, we believe that synergy between technology, strategy, and top talent is essential in delivering sustainable added value for our clients and business partners.

Looking ahead, cmlabs is optimistic about continuing to play a vital role as a strategic partner, accompanying clients in their digital transformation journey. With stronger and more confident steps, cmlabs is ready to realize its greater vision: becoming a leading digital marketing partner in Indonesia, Southeast Asia, and global markets, while contributing to the advancement of an inclusive and highly competitive digital ecosystem.

 

For more information about cmlabs and our services, please contact us at:

E-mail: [email protected]

Phone: +622166604470