SEO for Financial Services, An Extensive 2024 Guide

Financial services in the UK have a great competition where each service competes to provide the best experience for their customers. 

In addition, financial services like investment, banking, and insurance are susceptible to seasonal trends. If this happens, it will affect many aspects of their business, like website organic traffic drop. 

This is why the existence of SEO for financial services in the UK will help your business compete in the search engine.

This SEO for financial services companies guide will bring you to explore what kind of strategy you can utilize to gain organic traffic, great ranking distributions, and exceptional online visibility. 

What Is SEO for Financial Services?

SEO for financial services is a comprehensive digital marketing strategy that can assist potential customers locate financial services’ websites on search engine results pages (SERPs). 

Moreover, SEO for financial services companies in the UK leverages pertinent organic searches to increase organic traffic to their website.

Then, how does financial services SEO make your website sit on the top rank? They will aid you in producing relevant and valuable content, auditing your website to ensure its health, and building backlinks for your business. 

However, you can expect greater attention from both search engines and site visitors as a provider of financial services. To make sure your SEO content is excellent, you have to put in extra effort because you ask audiences to confide in you about their financial futures.

Why Do Financial Services Need Different Approaches?

As mentioned above, people will put trust in your financial services if you gain credibility for your business. 

In this case, financial services are included in a business that can affect people’s well-being in the recent or future or can be said to be part of Your Money or Your Life (YMYL) content. 

Therefore, financial services need different types of SEO finance approaches, like advancing the website’s Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). 

How to do so? You can produce dependable content that can answer the user's needs. Make your website content based on Google’s E-E-A-T guidelines, which are:

• Who: Ensure to choose expert and credible authors for your content. 
• Why: Assure that your content answers what the audience wants. You can create the content based on the search intent. This is more important than getting highly ranked on the SERPs. 
• How: The process of content production must be considered to create the most authentic content. 

Not only improving the E-E-A-T, you should also update the content regularly. This is because the finance sector has tight regulations that can be updated as time goes by. 

Hence, make sure that your website content adheres to the latest financial regulations. In addition, recently updated information is also highly valued by search engine algorithms. As a result, you should update your content's SEO components frequently. 

Businesses in financial sectors also need to optimize the meta information for higher click-through rates, refresh keywords to reflect current financial industry search trends, and make sure internal links go to your most recent and pertinent sites.

SEO Challenges in Financial Services

Despite being advantageous to business, there are still challenges in SEO for financial services. Below are the potential obstacles financial services SEO will encounter:

1. Raised Content Quality Requirements

Since content about finance is considered YMYL, it can impact people’s enjoyment, safety, health, and finances. 

Therefore, you must provide top-notch content with values, credibility, and factuality. You must be wise in providing content so that your content is not misleading. 

For this reason, Google is more careful in checking the YMYL pages. Google will put the most high-quality content at the top rank of SERPs, so if yours is there, your content has satisfied Google's algorithm. 

2. An Incredibly Competitive Environment

The growing expansion of other larger enterprises in the market makes it harder to stand distinct. 

Additionally, it takes more effort to increase organic awareness when more companies enter the market. This means your content must meet the needs of a specific target audience.

3. Costly Resources

Some finance businesses find it difficult to boost their online presence owing to the tight competition in this sector. Therefore, they choose paid advertising to improve their online visibility. 

Yet, paid advertising can be so pricey. In addition, paid advertising only offers short-term benefits. This is not good for their business sustainability in the long term. 

Key Benefits of Finance SEO

You already understand why you need different types of SEO for financial services and the obstacles faced in SEO finance. 

In this section, you will dive into the advantages of SEO for financial services as explained below. 

1. Gain Conversion

The first benefit of SEO for financial services is that you can gain more conversions to your website. 

This is because the more visitors come to your website, the more opportunities they will be paying customers. 

Unlike paid advertising, SEO can bring people to your website naturally, which will increase your conversion rate. 

2. Escalate Brand Awareness

SEO for financial services can make your website and brand appear at the most visible place in the search results.

As a result, your target audience will find your business. This will surely increase your brand awareness.

The increased brand awareness will then lead to trust in your brand since you can fulfil your audience’s needs with your content. 

Most Profitable SEO Strategies for Financial Services

Below are the most strategic SEO for finances services you can take note of and implement in your business:

1. Conduct In-Depth Keyword Research

Doing keyword research is the most basic SEO tactic you can do. By finding what words and phrases are used by the users, you can create the most relevant content for them

You can utilize tools like Google Keyword Planner or Sequence Stat to find keywords with high search volume, but low competition. 

2. Produce SEO-friendly Content

After understanding what relevant keywords you can use, start producing SEO-rich content. Since you work in the financial industry, make sure to make trustworthy and valuable content so that the audience can depend on your content. 

3. Regularly Audit Your Website

Not only focusing on how you optimize your content, you should also begin to optimize your site by doing regular audits for your website. 

By conducting audits, you can find indexing issues and fix them right away, evaluate the site speed, monitor the mobile responsiveness, repair broken links, and many more. 

4. Utilize Local SEO

Utilizing local SEO for financial services will help you reach audiences in a certain area. This will be beneficial if you have geographically or demographically specific services in which you should target certain areas.

You can start by listing your financial services on Google Business listing along with the working hours and contact information. 

5. Build Reputable Backlinks

Last but not least, you can build backlinks from reputable sites, such as financial blogs or publications. 

You can also release trustworthy financial guidebooks and tools so that you can be linked by educational institutions, financial influencers, or bloggers who look for credible information. 

Get SEO for Financial Services by cmlabs!

Those are complete guidelines for doing SEO for financial services. From the explanation above, it perhaps will be complicated to do SEO tactics by yourself since it requires comprehensive strategies, technology developments, and in-depth analysis. 

Moreover, doing it by yourself means you must hire in-house SEO teams which can weigh your budget. 

However, if you still want to do SEO for your business, it is recommended to work with an SEO agency for financial services.

Collaborating with SEO for financial services providers will save you costs and time so that you can focus on other developments for your business. 

In this case, you can trust SEO Services by cmlabs. cmlabs has multidisciplinary teams who are ready to help you achieve your online presence. 

Schedule a meeting with our team and tell us your business needs now!