As technology and the internet develop, many businesses seek the best and most effective marketing strategies, one of them is digital marketing. 

This marketing approach is believed as one of the most powerful marketing efforts to raise sales and brand awareness. 

Then, what is digital marketing? Digital marketing is the activity of leveraging websites, social media, applications, search engines, and other online platforms to market business. 

In brief, digital marketing is a form of online marketing campaigns that appear on audiences’ devices, such as phones and computers. 

To understand more about the ins and outs, including what is digital marketing, read this article until the end.

What Is Digital Marketing?

Digital marketing or internet marketing is the act of communicating business messages to audiences via digital channels, which can be accessed through electronic devices. 

This marketing effort became popular in 1989 when the World Wide Web (WWW) was established. 

Despite working on different channels, both digital and traditional marketing (banner, poster, etc.) have primary goals: to elevate brand awareness and convert purchasing decisions to sales. 

The examples of digital marketing are video ads, paid ads, online video, search engine marketing (SEM), search engine optimisation (SEO), and many more. 

The rapid growth of digital marketing can be attributed to the rise of social media platforms, the development of corporate websites, and advancements in email technology.

As a result of the widespread adoption of digital technologies and their impressive outcomes, online marketing has become a crucial component of the marketing strategies for many organisations.

Why Is Digital Marketing Important for Businesses?

After understanding what is digital marketing, you must know why this marketing effort can give you major advantages. 

In today's modern world, businesses face the challenge of finding effective methods to market their products and services to thrive, which is more challenging than ever before.

One strategy to differentiate yourself from the competition is to use engaging content on digital marketing platforms.

In addition, there were 5.07 billion social media users and 5.35 billion internet users globally and more internet users are predicted to emerge by 2029, reaching 7.9 billion users. 

Seeing those numbers, it can be said that reaching your audiences through the Internet can benefit your business, and that is what digital marketing does. 

Digital marketing offers you a great chance to boost online visibility for your product or services as well as connect with prospective audiences.  

Types of Digital Marketing

Now that you already know what is digital marketing and its importance, let’s learn the types. There are many digital marketing strategies you can do to levitate your business in the digital landscape, such as:

1. Content Marketing

The first type of digital marketing is content marketing. By using content marketing, you can drive more leads and convert them to paid customers. 

Yet, in creating online content, you must provide the most valuable, relevant, and trustworthy information to your audiences. Relevant content can help you reach the right target market and being trustworthy can increase your authority.

Some examples of content marketing are blog posts, newsletters, infographics, e-books, and many more.

2. Social Media Marketing

Among other digital marketing strategies, social media marketing is one of the most famous approaches. 

This is due to the massive usage of social media globally, where people use social media for purchasing, social interaction, entertainment, and information about certain interests.

In addition, 77% of businesses utilise social media to reach customers, and the click-through rate (CTR) for all social media sites was 1.21% on average.

Short-form videos are also preferred by most social media users, so using them for your digital marketing strategy will be beneficial. 

By using social media marketing, you can easily interact with your audience, understand their preference, and gain more engagement. 

3. Website Marketing

Businesses frequently employ their website as the focal point of their online marketing campaigns. In fact, 71% of businesses used a website in 2023 and saw a great increase after being impacted by the pandemic. 

Website marketing is also considered easy and can be digital marketing for small businesses since 29% of business is conducted online. 

4. Pay-per-Click (PPC) Marketing

In pay-per-click marketing, you are charged a certain amount each time a user clicks on one of your online advertisements. 

You only pay for the ads that people connect with, as opposed to having to pay a fixed sum to run targeted ads on online marketing channels regularly.

Search engine advertising is one of the most popular PPC models. Since Google is the most widely used search engine, a lot of companies utilise Google Ads for this kind of advertising. 

When someone searches for a certain topic, PPC adverts are then displayed at the top of search engine result pages based on the previously mentioned query.

5. Email Marketing

31% of marketers used email marketing in 2023 and in the same year, the estimation of revenue reached by email marketing was almost 11 billion.  This data shows that email marketing can be beneficial for your business. 

Developing a strategy to acquire email addresses from customers and potential leads is crucial for ensuring the success of email marketing campaigns.

Each time a customer engages with a company, numerous opportunities arise to collect email addresses, sometimes offering special incentives to encourage sign-ups for email lists.

Furthermore, it is important to respect your list's communication preferences and send only relevant information that your audience has indicated interest in receiving.

6. Search Engine Optimisation (SEO)

Last but not least, there is SEO (Search Engine Optimisation). What is SEO in digital marketing? SEO is the technique of optimising a website for search engines, like Google, to place it highly on search engine results pages. 

SEO is essential for companies who want to increase website traffic. When using SEO, people find your website through unpaid searches, as opposed to paid advertising. In addition, according to 29% of marketers, SEO is the most popular trend they use. 

Some aspects that you must consider while using SEO for your business are to ensure you deliver high-quality content, have top-notch inbound links, serve a mobile-friendly website, and focus on your technical SEO. 

While you are optimising your page speed, loading times, and other technical elements for a better user experience, producing quality and relevant content will elevate your rank in SERPs since Google sees it as valuable and pertinent to the users. 

Top-notch content also improves your authority on certain subjects, making many parties link to your website. High-quality backlinks also contribute to your ranking. 

SEO is also more cost-effective compared to paid ads despite being digital marketing operating in search engines. 

Conclusion 

Those are the information about what is digital marketing. Digital marketing can give your business advantages, yet doing it alone might be challenging.

Therefore, digital marketing services exist to help you realise your best digital marketing strategies. Working with a digital marketing agency can help you focus on other business strategies you have. 

For SEO, you can rely on SEO Services by cmlabs. cmlabs is a digital marketing company specialising in SEO that can aid you in improving your website’s ranking, reaching a wider audience, and elevating credibility by producing high-quality content, on-page optimisation, link building, and many more. Work with us now!