Creating an effective local SEO landing page is a crucial strategy for businesses aiming to enhance their online visibility within specific geographic areas. 

Why? It’s because a well-optimised local landing page will not only attract potential customers in your local area but also improve your search engine rankings. 

In this article, you will learn about what a local SEO landing page is and how to build one effectively to attract more local customers, drive conversions, and establish your business as a trusted authority in your community.

What Is a Local SEO Landing Page?

Local SEO landing pages are web pages that provide important details such as address, phone number, operating hours, and services offered in a particular location or service area. 

These city-specific landing pages are also designed to attract customers looking for businesses in a specific area and show people where a business operates. 

You may have heard that Google does not favours this type of landing. However, it is not the actual case. 

In fact, Google still encourages these local SEO landing pages, as long as they avoid practices such as:

• Mass-produced or prioritising quantity over quality.
• Creating location pages while your business has no presence in.
• Only swapped the location but the content is duplicated.

How to Build a Local SEO Landing Page

After you know the definition of a local SEO landing page, now it’s time to learn how to build it for your business. Here are 8 steps on how to build city-specific landing pages:

1. Localised Page Title and Title Tag

The first step in building a local SEO landing page is to include localised page titles and title tags. Including services and locations in the H1 title and title tags will improve search rankings by giving Google a clear signal of the page's topic. 

This practice also improves accessibility and user experience by immediately informing visitors of the page's relevance to their needs.

For example, you can create a localised title like this:

• "SEO Singapore | Trusted SEO Agency in Singapore"
• "Professional SEO Services in Singapore by cmlabs"

2. Write a Location-Based Information

To write location-based landing pages, you need to provide details that are valuable and relevant to both users and search engines. 

Well-crafted location landing pages should include accurate and updated business information details so that potential customers can easily contact and find your business. These details improve your search rankings and enhance user experience and trust.

You can provide these elements into your location-based landing pages: 

• Location name.
• Operating Hours.
• Physical address.
• Unique location phone number.
• Additional relevant phone numbers.
• Google Map's embedded snapshots (It will help further pinpoint your location, making it easier for customers to locate your business).

3. Use a Clear Call to Action

For local SEO landing pages, location-based Calls-to-Action (CTAs) are key to converting viewers into customers. You should create clear and concise CTAs that encourage users to take the next step. 

Here's an example:

• “Get a 1-month free trial of SEO audit” (targets users who might not be familiar with your services but are interested in improvement).
• "Schedule a free consultation now!" (offers a personalised approach and builds trust).

Keep in mind that an effective CTA relies on a well-optimised landing page that informs and engages users before encouraging their actions.

4. Add Local Images

By adding local images to your local SEO landing page you can create a unique feel of each location and resonate with the local community. 

Why is this important? Unlike stock photos, original images enhance authenticity and connection with your audience. This step is especially crucial for businesses that require customers to directly visit their location. 

In this step, you can use authentic images of your building, team members, or recognisable local landmarks to help establish your business as an integral part of the community. 

5. Localised URL Structured

A well-structured local SEO landing page URL combines your target SEO service and targeted location. This structure increases search engine relevance and informs users about your offerings.

Having too many levels to your URLs can create a website structure that is confusing for visitors and difficult to manage. It can also make it difficult for search engines to understand which pages are the most important on your site.

To avoid this problem, you need to create parent and child pages.

In addition, the ideal URL structure depends on your business growth plans. If you plan to expand across multiple locations, consider prioritising locations as parent pages (e.g., www.example.com/location/service). 

For businesses operating in a single location, a service-based parent page may be better (e.g., www.example.com/service/location).

6. Add Relevant Internal Links

Internal links allow users and Google crawlers to navigate more easily, enhancing the indexing process and improving the overall structure of the site. 

This practice enhances the user experience by allowing them to seamlessly explore other parts of your website. There are three main internal linking strategies for local SEO landing pages:

• Product/Service Links: Connects users to a specific product or service offered in that location.
• Seasonal Special Offers: Ensure you provide internal links to relevant promotions or offers that are always updated and easily accessible.
• Other Location Landing Pages: For businesses with multiple locations, prioritise internal links to nearby branches. This is crucial for a wide network of locations and strengthens Google's understanding of your overall business structure.

7. Avoid Duplicate Content and Spam

Remember, you should avoid duplicate content and spammy tactics such as stuffing keywords on your local SEO landing page since Google prioritises high-quality content that offers genuine value to users.

This is the reason why prioritising user-centric content is so important:

• Search Engine Filters: Google would eventually penalise websites with excessive keywords and useless content.
• User Experience: Content that is full of keywords is unnatural and unappealing to users.
• Focus on Value: Create informative and engaging content that can solve users' problems or fulfil their needs.

8. Show Social Proof

Showing social proof is a powerful strategy to increase credibility and user trust in your local SEO landing page. This is in line with Google's emphasis on Expertise, Experience, Authority, and Trust (EEAT) signals in determining content ranking.

Here is how social proof strengthens your local SEO:

• Third-Party Reviews: Display positive reviews from platforms like Google Review, Facebook, or Yelp.
• Industry Credentials: Highlight accreditations, certifications, or government-issued licences to demonstrate expertise.
• Local Information: Clearly display your address, contact details, and hours of operation.
• Staff Expertise: Profile your local team members, emphasising their experience.
• Social Proof Elements: Include links to your verified business and social media profiles.
• Visual Content: Display before-and-after photos, results, case studies, or local client success stories to provide tangible proof of your value.

Conclusion

That was a comprehensive article about a local SEO landing page for you to develop the right strategy for attracting local customers.

However, implementing SEO can be challenging. For a smooth strategy, consider collaborating with cmlabs. Our expertise team helps you create high-performing landing pages, stay ahead of SEO trends, and free up your time to focus on what matters most - running your business. 

Try SEO Services by cmlabs and contact our marketing team to discuss your local SEO.