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Last updated by cmlabs at May 17, 2024

cmlabs case study Mitra10

SEO Data

Keyword Ranking (Organic)
Keyword Ranking (Absolute)
Brand Position
Search Market Share
Organic Traffic Growth
Organic Keywords Captured
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Ranking Distribution
Keywords & Ranking:
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Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.

Key Takeaways

  • Mitra10 encountered several challenges before collaborating with cmlabs, such as problems with rendering and embedding categories that did not comply with SEO techniques.
  • To overcome these issues, the cmlabs team evaluated the rendering process together with the Mitra10 web developer team and changed the category naming from English to Indonesian.
  • After making these efforts, the Mitra10 blog experienced an increase in organic traffic of 139.53% and occupied 5th position in brand position.

About the Client

Mitra10 is a building-home materials and home equipment retailer whose vision is to create a clean and comfortable shopping place and atmosphere with a one-stop shopping concept. Mitra10 has been working with cmlabs to optimize technical SEO on their website since June 2023. Learn Mitra10 and cmlabs’ journey below.


Services Taken

  • Traffic projection
  • Keyword research
  • Content strategy & recommendation
  • Technical SEO
  • and many more
See details

Obstacle We Encountered

Rendering Issue

At first, the Mitra10 blog could not be read by Google. After conducting an in-depth analysis, on October 18, 2023, our SEO Specialist team discovered the fact that Mitra10’s blog used CSR rendering. Then, we carried out live test validation on GSC, Code Beautify, and Screaming Frog. As a result, the Mitra10 blog can only be read in its skeleton.

Website Product Naming

Mitra10’s product naming categories are not optimal, despite their neat structure. This was due to their naming using English, instead of Indonesian, the language which their target market use. 

Our Best SEOlutions

Rendering Issue

Because Mitra10 has its own Website Developer team, cmlabs contributed more in analyzing and suggesting to change the rendering from CSR to SSR.

Website Product Naming

We name the category in Indonesian and according to SEO best practices by considering the intent and search volume of each keyword.

Organic Achievements

Website Traffic Growth

After collaborating with us, Mitra10's organic blog traffic has increased 139.53% up to January 2024. In the same month, blogs contributed as much as 20% of Mitra10's total monthly traffic, after only contributing less than 2% from 2022 to October 2023.

Figure 1: Mitra10 experienced an increase in organic traffic of 139.53%.

Mitra10 Undergoes an Increase in Market Share

Figure 2: Mitra10 undergoes an increase in market share and sits on 5th rank for brand position.

The efforts we made for Mitra10 produced significant results, namely the increase of market share from 0.03% to 1.99% within 4 months of collaboration. Not only that, the Mitra10 website also managed to rank 5th for brand position.

Business Achievements

Mitra10 Successfully Increases Conversions by +40%

After the cmlabs team carried out programmatic SEO, Mitra10 succeeded in increasing conversions by more than 40% in 8 months compared to the previous period.

SEO Data

Keyword Ranking

Mitra10 acquired an average rank of 47.33 based on data from Sequence Stat. Despite having a suboptimal average rank, Mitra10 is still able to compete fiercely with big e-commerce in Indonesia, which is shown in the Brand Position and Market Share information below. 

Brand Position

Mitra10 sat in the top 5 positions on the brand position based on data from Sequence Stat, fighting big e-commerces with a well-built SEO approach. We can achieve it from the commercial keyword of Mitra10’s website. 

Search Market Share

In line with brand position, Mitra10 achieved a rapid increase in market share thanks to more optimal content pillars and optimization activities, especially in commercial keywords. Mitra10 has become the top tier of large e-commerce in Indonesia.

Rank Distribution

With 15% perched in the top 3, Mitra10 succeeded in capturing a market share of 1.99% and a brand position in 4th position. This is thanks to our strategy which targets keywords with high search volume and keyword variation (such as keyword permutations).

Organic Traffic Growth

Based on our assessment of several tools, the Mitra10 blog page has not been rendered correctly so organic traffic is not optimal. After changing rendering from SSR to CSR, the organic traffic skyrocketed. Meanwhile, on the product side, cmlabs is moving by adding SEO Booster, new categories, and branch page activation. As a result, Mitra10 can outperform all direct competitors.

Organic Keyword Captured

With its characteristics as e-commerce, Mitra10 easily captured keyword permutations (such as  Jual Cat, Beli Cat, or Harga Cat) just by optimizing one category page. Because of this, Mitra10's traffic growth could increase.

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Construct Your Success Like Mitra10

Build your success like Mitra10 with us. If you want to create the same or greater impact on your business, let us know your needs by filling out the form below.

Our marketing team will respond to your message at least 1x24 hours after we received your inquiry!

Learn How to Set Your SEO Objective!

Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines

In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:

  • Travel & transportation
  • E-commerce
  • Financial inclusion & services
  • News or online publisher
  • Property
  • Automotive
  • else.

To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:

  • Optimize for local search with keywords targeting specific destinations, landmarks, and niche-related terms.
  • Create comprehensive articles to attract a target audience.
  • Focus on optimizing product pages with descriptive titles, meta descriptions, and keyword-rich content.
  • Implement structured data markup to enhance search engine visibility for products.
  • Generate user-generated content such as reviews and ratings to improve credibility and SEO.
  • Target long-tail keywords that address the specific needs or concerns of your target audience.
  • Build authoritative backlinks from reputable websites and publications.

Some business sectors have large and complex markets, making the marketing activities intricate and imprecise. In this case, big companies need to conduct comprehensive content marketing activities, specifically SEO campaigns, to get awareness through mass media and online publishers in a country. Considering this activity requires a larger budget, you need a comprehensive and well-designed strategy.

Learn how to choose an SEO company or agency to support your business on cmlabs Blog!

When your company has targeted thousands of keywords, the next step is building market dominance in particular business niches on search engines. To do so, working with cmlabs is a prudent move as we understand your company's position compared to direct or search competitors is vital. Additionally, we will help you to make your company get a percentage share based on the company's OKR.

For some SEO companies, enriching search results is just complementary, a standard practice without much thought or strategy. However, for us, this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you build up does not directly impact organic visits, but overall, it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.

On-page issues are becoming a common problem, yet some company executives have the wrong priorities. We agree that technical matters are important, but other factors like keyword clustering and website planning must also be considered. This will be a big team collaboration so we will handle the technical issue together.

Getting on the leaderboard is important, but not all enterprises understand it. To climb on the leaderboard, you need an extensive analysis and evaluation of market volume. This approach will help you figure out how much percentage of the market we captured.

Even though ascending the leaderboard does not relate to organic market share, at least you have targeted tens of thousands of keywords with a larger optimization scale, such as the nation scale.

Increasing ranking distribution is an advanced optimization option and also one of the most crucial SEO objectives. This strategy requires a comprehensive strategy, avant-garde planning, and a precise design.

Need help?

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