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Search Engine

The Updated Google URL Structure Guideline

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URLs play a crucial role in guiding users to your website and conveying information about your content. To help you optimize your website's URL structure and improve its visibility in search results, Google has recently updated its URL best practices.

The proper and correct URL writing has already been written in Google's guidelines to support searching. On its guideline page, Google has updated this writing. What are the changes? Here is the overview

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Key Takeaways
  • Google has updated its URL structure guidelines to support better searchability. 

  • "Reserved" characters in RFC 3986 standard must now be "percent-encoded" according to the latest guidelines. 

  • Keeping URL structures simple and organized is recommended for better human understanding.


Recently, Google made updates to its URL structure guidelines to provide more straightforward instructions on characters supported by Google Search in URLs.

The updated guidelines are crucial for website administrators and owners as they aim to enhance overall user experience and improve website discovery on the search platform.

 

URL Guidelines

On the Google URL guideline page, there are several URL writing rules that developers can implement. Here are some highlights of the latest update:

 

1. RFC 3986

According to the latest guidelines, Google supports URLs as defined by RFC 3986, a standard that specifies the syntax for Uniform Resource Identifiers (URI). The update emphasizes that characters designated as "reserved" by the standard must be "percent-encoded."

This means that special characters and symbols in the URL should be encoded with a percentage sign followed by the corresponding hexadecimal representation. However, ASCII characters that are not "reserved" can remain unencoded. 

Additionally, for characters within the non-ASCII range, it is recommended to use UTF-8 encoding to ensure proper handling and interpretation.

 

2. Simple URL Writing

While the previous Google guidelines recommended keeping site URL structures as simple as possible with logical organization and human-friendly URLs, the latest update provides more specific instructions to assist website administrators in adhering to the URL guidelines.

For the full writing practices, please visit the official Google page on URL Best Practices.

 

3. Additional Recommendations

One notable change in the "Resolve this problem" section of the guidelines is the addition of two extra recommendations. The first emphasizes the importance of creating a simple and organized URL structure for better human comprehension.

The second additional recommendation pertains to the handling of uppercase and lowercase letters in the URL. If a web server treats uppercase and lowercase text in the URL as identical, Google suggests converting all text to lowercase. 

This makes it easier for Google's search algorithms to recognize and consolidate URLs that lead to the same page, ultimately contributing to a more organized indexing and search experience.

 

The update to the URL structure guideline is expected to have a significant impact on how websites are indexed, mapped, and evaluated on Google search result pages. Website administrators and owners are encouraged to review and implement these new guidelines to optimize the visibility and performance of their websites on the search platform.

As website administrators and SEO professionals, keeping abreast of Google's updates and recommendations is crucial. Adhering to the latest guidelines will not only ensure compliance with Google's search standards but also enhance user experience and potentially increase organic traffic to websites.


Article Source

As a dedicated news provider, we are committed to accuracy and reliability. We have gone the extra mile to include credible sources to support the data and information presented.

  1. Google Developers: "URL Best Practice for Google" https://developers.google.com/search/docs/crawling-indexing/url-structure 
  2. RFC 3986 Documentation: https://www.rfc-editor.org/rfc/rfc3986 

Disclaimer: All news published by cmlabs has undergone a strict verification and data processing process based on the cmlabs News Publication Guidelines. However, the data or core news we write may undergo changes, reductions, or additions. Consequently, cmlabs assumes no liability for any losses or damages that may arise from the use of this information. We encourage readers to conduct additional verification before making decisions based on the information written on this page.

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Tati Khumairoh

Tati Khumairoh

An experienced content writer who is eager in creating engaging and impactful written pieces across various industries. Using SEO approach to deliver high-quality content that captivates readers.

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