Site Name Issue Confirmed to Have Decreased After The Update

On September 14, 2023, Danny Sullivan reported a significant decrease in the number of complaints related to inaccurate site names in Google search results. This development is believed to be a result of Google's efforts to refine the site name feature and improve its accuracy.

 

Context of Site Name Discussion Over Time

When Google displays a webpage in search results, it can show the name of the site from which the page originates. This element is referred to as the site name.

 

 

Sometime after the introduction of this feature, many website owners complained about the inaccuracies in the displayed site names. This is when Google began updating and making it more accurate.

To understand the context, let's review the updates Google made regarding site names:

• October 2022: Google initially introduced site names for mobile search results, providing users with a quick overview of website content.
• March 2023: Google expanded the site name feature to desktop search results, making it accessible to a wider audience.
• May 2023: Google enhanced the functionality of the feature by adding support for subdomains along with domains, although subdirectories were not included at that time.
• July 2023: Google launched a major update aimed at improving the accuracy of site names in search results, resulting in a decrease in recent complaints.
• All Languages: Starting this month, Google has supported site names in all languages, offering a more inclusive and user-friendly experience for a global audience.

 

Reduction in Site Name Inaccuracy Complaints

According to Danny Sullivan, a significant decrease in reported issues related to incorrectly displayed site names has been observed since Google's latest site name update in July.

He stated, "Since we released our improvements a few weeks ago, issues reported in the forums have massively dropped. I’m in there regularly on this topic, and it's just not like before."

 

This positive change marks a significant improvement in the accuracy of site names displayed in Google search results, addressing one of the concerns raised by users in recent months.